Informationweek 500 - 2010 Enterprise Social Networking Presentation
-
Upload
michael-healey -
Category
Technology
-
view
753 -
download
1
Transcript of Informationweek 500 - 2010 Enterprise Social Networking Presentation
![Page 1: Informationweek 500 - 2010 Enterprise Social Networking Presentation](https://reader038.fdocuments.us/reader038/viewer/2022110120/5584b17bd8b42a9c768b469f/html5/thumbnails/1.jpg)
Enterprise Social Networking Promises, Pitfalls, and Postings
Michael Healey - InformationWeek
![Page 2: Informationweek 500 - 2010 Enterprise Social Networking Presentation](https://reader038.fdocuments.us/reader038/viewer/2022110120/5584b17bd8b42a9c768b469f/html5/thumbnails/2.jpg)
Goals Of Today
• Share Research Results– InformationWeek Analytics Social Networking in the Enterprise Survey of 703 business
technology professionals, August 2010
• Outline Critical Tasks – Data Integration– External Social Networking plan– User Management – IT Leadership Requirements
• Use Buzzwords As Much as Possible– 2 points: Twitter, FaceBook, Foursquare, Apple-like, i-Anything– 3 points: Paridgm Shift, Anything with a 2 or 3 Dot appended, Amazon-Model Google-
model, Next generation, Mobility, Ted conference– 5 points: Five syllable words that sound cool. Tying Truth, Beauty or Art into an ROI
model.– (Negative points) 5 Year ROI models, Actual Use Case User Training, Legacy code,
Lotus Notes, Bulletin Board, Mainframes, and Shameless Vendor Plugs
![Page 3: Informationweek 500 - 2010 Enterprise Social Networking Presentation](https://reader038.fdocuments.us/reader038/viewer/2022110120/5584b17bd8b42a9c768b469f/html5/thumbnails/3.jpg)
Social Networking Defined
Doesn’t matter what we call it. Employees/Customer expect integrated model
![Page 4: Informationweek 500 - 2010 Enterprise Social Networking Presentation](https://reader038.fdocuments.us/reader038/viewer/2022110120/5584b17bd8b42a9c768b469f/html5/thumbnails/4.jpg)
Enterprise Challenge
• They’re not stand alone apps
• Create a new work model that integrates Social Networking with:
– Email– File Shares– Structured Data Systems– Internet / Public systems
• Primary goal
– Improve productivity of staff– Improve customer relationship– Lower cost of vendor relationship
![Page 5: Informationweek 500 - 2010 Enterprise Social Networking Presentation](https://reader038.fdocuments.us/reader038/viewer/2022110120/5584b17bd8b42a9c768b469f/html5/thumbnails/5.jpg)
Current Usage
Almost 90% of organizations have some form of internal social networking
![Page 6: Informationweek 500 - 2010 Enterprise Social Networking Presentation](https://reader038.fdocuments.us/reader038/viewer/2022110120/5584b17bd8b42a9c768b469f/html5/thumbnails/6.jpg)
SharePoint Leads Pack
![Page 7: Informationweek 500 - 2010 Enterprise Social Networking Presentation](https://reader038.fdocuments.us/reader038/viewer/2022110120/5584b17bd8b42a9c768b469f/html5/thumbnails/7.jpg)
Success Mixed
![Page 8: Informationweek 500 - 2010 Enterprise Social Networking Presentation](https://reader038.fdocuments.us/reader038/viewer/2022110120/5584b17bd8b42a9c768b469f/html5/thumbnails/8.jpg)
Commitment Test 1
![Page 9: Informationweek 500 - 2010 Enterprise Social Networking Presentation](https://reader038.fdocuments.us/reader038/viewer/2022110120/5584b17bd8b42a9c768b469f/html5/thumbnails/9.jpg)
Commitment Test 2
![Page 10: Informationweek 500 - 2010 Enterprise Social Networking Presentation](https://reader038.fdocuments.us/reader038/viewer/2022110120/5584b17bd8b42a9c768b469f/html5/thumbnails/10.jpg)
Commitment Test 3
![Page 11: Informationweek 500 - 2010 Enterprise Social Networking Presentation](https://reader038.fdocuments.us/reader038/viewer/2022110120/5584b17bd8b42a9c768b469f/html5/thumbnails/11.jpg)
Yet we know the problem
![Page 12: Informationweek 500 - 2010 Enterprise Social Networking Presentation](https://reader038.fdocuments.us/reader038/viewer/2022110120/5584b17bd8b42a9c768b469f/html5/thumbnails/12.jpg)
Challenge 1 – User Adoption
![Page 13: Informationweek 500 - 2010 Enterprise Social Networking Presentation](https://reader038.fdocuments.us/reader038/viewer/2022110120/5584b17bd8b42a9c768b469f/html5/thumbnails/13.jpg)
Challenge 2 – Outside World
![Page 14: Informationweek 500 - 2010 Enterprise Social Networking Presentation](https://reader038.fdocuments.us/reader038/viewer/2022110120/5584b17bd8b42a9c768b469f/html5/thumbnails/14.jpg)
Challenge 3 – Role Definition
![Page 15: Informationweek 500 - 2010 Enterprise Social Networking Presentation](https://reader038.fdocuments.us/reader038/viewer/2022110120/5584b17bd8b42a9c768b469f/html5/thumbnails/15.jpg)
Challenge 4 - Leadership
Where’s IT in this discussion?
![Page 16: Informationweek 500 - 2010 Enterprise Social Networking Presentation](https://reader038.fdocuments.us/reader038/viewer/2022110120/5584b17bd8b42a9c768b469f/html5/thumbnails/16.jpg)
Social Networking Impass
![Page 17: Informationweek 500 - 2010 Enterprise Social Networking Presentation](https://reader038.fdocuments.us/reader038/viewer/2022110120/5584b17bd8b42a9c768b469f/html5/thumbnails/17.jpg)
Social Networking Rethought
Opportunity• Stable Technology• User Acceptance of
Concepts• Lower Costs• Opportunity to
dramatically change workflow
Requirements• Tight Integration
• Email• Unified Comm• Data Silos
• Flexible Security Vision
• Commitment to Training
• Policy/Cultural Change
![Page 18: Informationweek 500 - 2010 Enterprise Social Networking Presentation](https://reader038.fdocuments.us/reader038/viewer/2022110120/5584b17bd8b42a9c768b469f/html5/thumbnails/18.jpg)
What’s The Upside?
Source: OECD Productivity Reports 2000-2008
![Page 19: Informationweek 500 - 2010 Enterprise Social Networking Presentation](https://reader038.fdocuments.us/reader038/viewer/2022110120/5584b17bd8b42a9c768b469f/html5/thumbnails/19.jpg)
IT’s New Role
• We have a seat at the table– Everyone now expects a seat in IT
• We need to listen as well as lead
• A new budget model is needed– Security does not trump innovation– 5 year depreciation cycles are false
• Technology Innovation now rests outside of IT
• IT’s Productivity is the least important– Virtualization, Cloud migration, Storage, Security are all about us– We need to focus on the rest of the Company