Information Visualization 2013
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A short presentation on BI visual analysis.
A short presentation on BI visual analysis.
byPaul Hansford, MS
Senior ConsultantSimplesoft Solutions, Inc.8/23/2013 – TechnologyFirst BI SIG
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Source: www.infovis-wiki.net
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Today’s Agenda• Introduction• Terms to think about• Types of visualization/levels of maturity• 13 Don’t’s and some do’s• Resources• Discussion
Data Rich, Information Poor (D.R.I.P.)
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Get The Information In Front Of The Right Group
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Business ProblemsChallenges• Saving time from manual report building processes
to near real-time dashboards (business intelligence)• Saving labor (IT) from manual report building to
dashboards• Moving from data collection to insights (analyze)• Moving from insights to decisions (decide)• Moving from decisions to actions (act)
Bottom line: Insight deficit, trustworthy data, time delays, decision-making, and speed in taking action.So, how do we build dashboards to enable the above?
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BI Data Cycles
Collect
Analyze
Decide
Act
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Collect
Analyze
Decide
ActRevie
w Collaborate
Collaborate
Workflow
Collaborate
BI Data Cycles
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LOB System
Tech
nolo
gy
Sta
ckDashboards
Interactivefiltering
Improved DecisionOutcome
LOB and BI PlatformYou are here!Information Visualization
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Business Advantages
• Optimize business processes• Greater visibility into the business• Identify potential training
opportunities• Enable better decision-making• Measure and record performance,
KPI’s and SLA’s
What other outcomes are we looking for?
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Better decisions by individuals, teams and
org
Effective execution
of key process
Risk avoidance
Improved governance
and transparencyIntelligent
resource deployment
and utilization
More agile strategy
execution
MEASURABLE RESULTS
Bottom line: More value
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How BI Technology Can Help
Get more work done with fewer resources in the office, at home, or on the road.
Improve Business Insight
Reduce Costs and Risks
Gain better insight into business drivers to make more informed decisions about improving competitive position.
Find customers more cost-effectively, close deals faster, and gain better insight into customer preferences to improve customer service, satisfaction, and loyalty.
Reduce cost and complexity by deploying high-value, easy-to-manage technology products.
Top Priorities
Save Time and Get Organized
Find and Retain Customers
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Levels of Maturity
Source: http://www.fractalanalytics.com/industry-practices/data-driven-decisions.html
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Levels of Maturity
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Visualization/Dashboard terms
Purpose of Dashboard“A dashboard is a visual display of the most important information needed to achieve one or more objectives, consolidated and arranged on a single screen so the information can be monitored at a glance.”
- Visual information- Achieve objectives- Single screen- Quickly monitored
Source: Intelligent Enterprise, March 2004, “Dashboard Confusion.” , Stephen Few
“a picture is worth a thousand words”
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Visualization/Dashboard termsto lookup example, Define: KPI
• Visualization• Glyph icon• Dashboards• KPI• Scorecard• Metrics• Chart junk• SLA• Gauge• Filter• UX• ERSI• BAM• EPM
Homework assignments!
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Types of Visualization
Role• Strategic• Tactical (Analytical)• Operational
Types of Data• Quantitative• Non-quantitative
Can you give me some quick examples?
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Do’s and Don’t’s
Thirteen Don’ts from author Stephen Few• Exceeding the boundaries of a single screen• Supplying inadequate context for the data• Displaying excessive detail or precision• Choosing inappropriate display media• Introducing meaningless variety• Using poorly designed display media• Encoding quantitative data inaccurately
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Don’t’s• Arranging the data poorly• Highlighting important data ineffectively or not at
all• Cluttering the display with useless decoration• Misusing or overusing color• Designing an unattractive visual display
Do’s• Consider your audience• Simplify, simplify, simplify!• Use MAD model (Monitor, Analyze, Drill-down)
principles
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Few ResourcesBooks:• Information Dashboard Design, Stephen Few (other books as well)• Performance Dashboards, Wayne Eckerson• Effective Dashboard Design, Gail La Grouw• Beautiful Evidence, Edward R. Tufte• Information Visualization: Perception for Design, Colin Ware• Business Dashboards: A Visual Catalog for Design and Deployment,
Nils H. Rasmussen, Manish BansalAny books by Tom Davenport or Vivek Ranadive
Websites:www.perceptualedge.comwww.infovis-wiki.nethttp://practicalanalytics.wordpress.comhttp://www.ciodashboard.com/cio-guides/cio-dashboard-guide/http://www.edwardtufte.com/tufte/index
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More ResourcesMagazines:Analytics-magazine.com, INFORMSIBMDATmag.com, IBM Data magazineTeradatamagazine.com, Teradata magazine online
Certifications:CAP (Certified Analytics Professional)TDWI’s CBIP (Certified Business Intelligence Professional)Numerous vendor certifications
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Discussion
ExamplesGood, the bad, and the uglyhttp://www.perceptualedge.com/examples.php
Information Visualization in Motionhttp://www.gapminder.org/
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Thanks All!
Thank
You!
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