INFORMATIONTECHNOLOGY

PROGRAMAcademic Summer Program

Aalto University School of Business

May 25 - August 28, 2015

94% would recommend ITP to a friend

(2014 batch of ITP alumni)

Information Technology Program (ITP) is a summer program organized at the Aalto University School of Business since 1995. This year we are celebrating both our 20th anniversary and the launching of a new education track.

The purpose of ITP is to provide students with a strong applied understanding of IT, design and

the digital world. The program provides concepts and approaches that enable students with

diverse backgrounds to operate effectively in the global business environment now and in the

future. Students gain valuable real life project experience in business project course.

LOVED BY STUDENTS AND STAFF - EACH SUMMER ITP

BUILDS A UNIQUE ECOSYSTEM OF LIKEMINDED PEOPLE FROM DIFFERENT DISCIPLINES AND

INDUSTRIES.

”ITP in general is amazing. Participating in ITP is definitely a great way to spend a summer. SED was a very suitable option for me – I loved having the practical lectures and not having to do essays or exams. For me, ITP was a program where I met awesome people and learned about their cultures, learned some of the most useful things I’ve learned in the business school.”

— Sanna Pitkänen SED alumni 2014

“I found the topics chosen for the course stimulating and educating. The ISB courses give the student advantage in the market over others that did not have the privilege to share in the experience. The course will give potential students confidence and understanding of the Information Technology environment they will face when starting their careers.”

— Michelle van der Westhuizen ISB alumni 2014

THINK CREATEEXPLORE

In the summer 2015, the program consists of three simultaneous tracks:

INFORMATION & SERVICE BUSINESS (ISB)STRATEGY & EXPERIENCE DESIGN (SED)DIGITAL & INTERACTIVE ENTERTAINMENT (DIE)

All tracks are worth 24 credits and are recognized as a minor subject in the M.Sc. program at School of Business. ITP studies can be extended to 30 credits with extra work (47C58100 ITP Book Exam 6 ECTS) and is recognized as a minor subject in the B.Sc. program at School of Business.

ITP students complete three intensive courses and a business project for a collaborating company during the summer. Students work on the business project during the entire program, under the program’s supervision.

Individual modules of the program are taught by visiting faculty. Visitors from other universities and from the business community are invited to for a short period in the field of their particular expertise. All courses are run in the form of intensive modules. A normal one semester university course is compressed to three weeks of full time study.

Learning environment where you are

encouraged to find solutions. Sometimes

you need to look outside of the box to find the

perfect outcome.

The best way to learn is through real projects

done for real companies. We foster project

teams who take action and fearlessly create

something new.

We offer courses that encourage you to

challenge convention and discover new concepts.

We are obsessed with the total learning experience.

3

3+1

Tracks,

all worth 24 ECTS

Courses and

a business project

INFORMATION & SERVICE BUSINESS

STRATEGY & EXPERIENCE DESIGN

DIGITAL & INTERACTIVE ENTERTAINMENT

Information & Service Business (ISB) track in ITP aims to provide students with an understanding of e-business infrastructure technologies, new business opportunities these technologies create, and their effects on the business environments and societies in which they are used.

Strategy & Experience Design (SED) track aims at providing students with an understanding of basic methods for producing and designing digital media products, concept and design processes, and strategic decisions related to digital media.

The Digital & Interactive Entertainment (DIE) track aims at providing students with an understanding of basic methods, techniques and tools for managing digital marketing strategies. Focus is on digital marketing platforms, content marketing, digitalization, monetization business models.

24 ECTS

24 ECTS

24 ECTS

Strategic Design(47C58300) 6 ETCS

Digital Marketing Strategies(47C9000) 6 ETCS

Achieving Strategic Advantage Through Distributed Technologies (47C52000) 6 ETCS

User Experience Design (47C58400) 6 ETCS

Current Topics in Information & Service Business (47C58600) 6 ETCS

KEY TOPICS

Productization of digital service ideas, Product vs. service, Financing a venture, Managing product development and growth, Risk management, Making the software business case, Managing the product life-cycle

KEY TOPICS

Design processes in digital world, Design Strategy I – what and to whom, Tools I – Lo-Fi prototypin, Research (benchmarking, ethnography, observation), “Digital Media Business and Project Management:”, Project plan examples and execution, Production and scheduling, Client relationships and team organization, Digital marketing and advertising, Online self-service solutions

KEY TOPICS

Digital marketing platforms, Segmentation, Multi-channel communications, Content marketing, Internet of things (IoT), Current topics in digitalisation

KEY TOPICS

Types of business models, Budgeting and return on IT investment, Enterprise and service oriented architecture, Can IT still be strategic?, The buy vs. build decision, Selecting and managing vendors, Managing and assessing software development, Content and knowledge management

KEY TOPICS

Elaboration (Personas, Scenarios), Design Strategy II – Focus, Principles, Lilmitations + realities, IA, Interaction Design, Visual Communication

KEY TOPICS

Pricing strategies, Freemium business models, Economy design, Trends in monetization

KEY TOPICS

What’s new in the field, Digital service ideas, Solutions vs. services, Service oriented architecture

KEY TOPICS

Prototyping, Typography, Visual Design, Implementation, Adobe CC programs: Photoshop, Indesign, Illustrator

KEY TOPICS

Business intelligence, Analytics metrics, Auditing, Analytics tools and platforms

Web and Mobile Analytics (47C9200) 6 ETCS

Prototyping and Implementation (47C58500) 6 ETCS

Monetization Business Models (47C9100) 6 ETCS

Managing Software and Service Business (47C58200) 6 ETCS

The application period for ITP 2015 is open until 25th March 16:00.

Instructions and link to application form can be found at itp.aalto.fi

ITP enables individuals to combine both business and technological perspectives, making it an ever changing and valuable education module.

INFORMATION TECHNOLOGY PROGRAM Academic Summer Program @ Aalto University School of Business

May 25 - August 28, 2015

THE APPLICATION PERIOD FOR ITP 2015 IS NOW OPEN!