Information Systems in Marketing

8/9/2019 Information Systems in Marketing

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L/O/G/O

INFORMATION SYSTEMS IN MARKETING

PRESENTORS :

• ANKITA

• ANNCIE

• SPOORTHY

• KINSHOO

• SHILPA

• SHUJATH



Contents

CONCLUSION

CRM

SALES FORCE AUTOMATION

INTERACTIVE MARKETING

NEED OF THE HOUR

MKTINGMKTINGISIS



NEED OF THE HOUR

• subtle changes• evident in marketing and management related

information systems.•

•

•



Marketing Systems

• Marketing systems are concerned with – Planning, promotion, and sale of existing

products in existing markets

– Development of new products and newmarkets – Better attracting and serving present and

potential customers



Target

Customers

Product

Promotion

P r

i c e P

l a c e

M a r k

e t i n g

I n f o

r m a t

i o n

S y s t e m

M a r k e t i n g C o

n t r o l

S y s t e m

&

M a r k

e t i n g

O r g a n

i z a t

i o n

I m p l

e m e n t

a t i o

nS y s t

e m

M a r k e t i n g

P l a n n i n g S y s t e m

MarketingSystem Intermediaries

Demographic& EconomicEnvironment

Technological& Natural

Environment

Political& LegalEnvironment

Social& Cultural

Environment

Competitors

S u p p

l i e r s

P u b l i c s

M a r k

e t i n g

I n f o

r m a t

i o n

S y s t

e m



MKIS



7

Marketing InformationSystems



Chapter 7 Electronic Business Systems 8

Interactive Marketing

• Interactive Marketing – A customer-focused marketing process – Uses the Internet, intranets, and extranets

– Establishes two-way transactions betweena business and its customers or potentialcustomers

• Goal – Profitably use networks to attract and keep

customers – Get customers to help create, purchase,

and improve products and services



Chapter 7 Electronic Business Systems 9

Sales Force Automation

• Outfit sales force with notebookcomputers,web browsers, and sales contactsoftware – Connect them to marketing websites and

the company intranet

• Goals – Increase personal productivity – Speed up capture and analysis of sales

data – Gain strategic advantage



TARGETED MARKETING



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Information Systems in Marketing

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