KADI SARVA VISHWA VIDHYALAYA

S K PATEL INSTITUTE OF MANAGEMENT AND

COMPUTER STUDIES(MBA)

PRESENTATION ON FLIPKART

GROUP MEMBERS ROLL NONandani Darshita 64Nasit Kinjal 65Nayak Milan 67Patel Nirav 81Vyas Ankita 119

TOPICS COVERED Introduction of Flipkart Founder’s Detail Business, Information & Technology used By

Flipkart Flipkart Wallet Recommendation Engine Supply Chain Management Customer Relationship Management Fraud detection system

Introduction of Flipkart

Flipkart was established on 2007 by Sachin Bansal and Binny Bansal with the objective of making books easily available. They are present across various categories including movies, music, games, mobiles, camera, computers, healthcare and personal products, home appliances and electronics and sooo…. On.

With over 11.5 million book titles, 11 different categories, more than 2 million registered users and sale of 30,000 items a day, they are one of the leading e-commerce players in the country.

Introduction of Flipkart(cnt…)

They get success within a shorter period of time because of:

Cash/card on delivery.

30 day replacement policy and also EMI option.

Free shipping and low prices.

Consistently record repeat purchase rates of more

than 70%

Provide testimonials to the superior customers.

FOUNDER OF FLIPKART

Binny Bansal & Sachin Bansal

Binny Bansal CEO and Co-Founder Born in Chandigarh, Computer

engineer in IIT New Delhi. He had experience in Amazon.com At Flipkart, Binny oversees all

operational activities that come into play from the time the customer places an order till the time of delivery. This spans across divisions like warehousing, logistics and customer support.

Sachin Bansal CEO and Co-Founder3 Born in Chandigarh, Computer

engineer in IIT New Delhi. In 2006 he joined Amazon.com in India

which he later left to set-up Flipkart. Sachin oversees all the customer facing

activities of the company ranging from technology to marketing. He is also in charge of Flipkart's corporate divisions which include the finance and legal departments.

Business, Information &Technology

Flipkart Manages the Business:

They maintain effective relationship with the suppliers.

Flipkart established a network of more than 500

distributors. They manage their supply chain very

effectively: When customer making purchase from

Flipkart they provide various options for payment like

Cash on delivery, Demand Draft, cheque and also from

Money order. When customers enter the phone number

and address at the same time they packed the goods and

sent it for the shipment. The delivery time varies

between less than 24 hours and 3 weeks depending upon

the location.

How Flipkart Manages INFORMATION SYSTEM:

The company use sales to predict the inventory levels. The warehouses are split into multiple areas- inventory, packing, shipping, and so on. The stocks are replenished every 24-28 hours.

They have an understanding with their associates for order tracking, reconciliation and MIS reports. The customer is also updated about the status of his shipment via message, email or through the website.

When there is recall of any product than also they manage that efficiently. Flipkart also takes care of the after sales needs of its customers with regard to delivery of an item or addressing grievances including delayed delivery by the logistic partner.

 

Flipkart Using Technology & Bring Innovation:

 Mr. Amod Malviya, VP Engineering, Flipkart come up with the framework has Two components.One measures the performance of the website through various defined metrics.

Second one is used to test the success of web marketing campaigns, allow multiple versions of the site to be live simultaneously.

TECHNOLOGY Continue…..If the transaction rate falls bellows a certain limit, system are immediately alerted. Second framework is helpful to engineers to change the design of the homepage. They can also evaluate the impact of the change with the metrics collection tools.

Plain vanilla approaches to scaling web-sites do not work when traffic is in the order of millions per day and growing.

The recommendation engine - used to generate recommendations for users.

The Supply Chain backend system(s) and the technology platform that were built ground up to accommodate scale without compromising correctness.

The Fraud detection system The entire Digital Platform - buying apps, data formats,

player/reader apps.  The automated codes build & deployment, server deployment

tools that helps to push features at better velocity.

Flipkart WalletAdd money and enjoy a hassle free

shopping experience!The Wallet is a prepaid instrument that enables you to shop on Flipkart multiple times by making a one-time payment of a certain value. This will be added to your Wallet as prepaid balance. When you select the Wallet as the mode of payment for your order, the corresponding amount will be deducted from your Wallet balance.

RECOMMENDATION ENGINE

Product discovery is an important step inusers interaction with an ecommerce

websiteand recommendation systems play a very

useful part in the discovery

This becomes ever so important withincreasing size of the catalog, making it

harder for every user to express their intentthrough well formed queries

Recommendation Types

(1) Help Find:Help to find similar products

(2) Help Decide:People chooses by their own will.

(3) Excite OR Wow:New Products which are recent to the market

SUPPLY CHAIN MANAGEMENT

Customer

Courier

Agencies

Flipkart

Manufacturer

SUPPLY CHAIN MANAGEMENT(cnt..)

CUSTOMER RELATIONSHIP MANAGEMENT

Customer relationship management Customer relationship management (CRM) is a broad term that covers concepts used by companies to manage their relationships with customers, including the capture, storage and analysis of customer, vendor, partner, and internal process information

Inventory Management

Flipkart doesn’t believe in getting the product once the order is placed. The products are all there in the inventory itself. When one place the order online, the CRM system sends the request to the inventory store and the team ships it within 2hours of receiving the request.

“Never promise something that you do not have.”

Inventory mngt cnt..ANS SYSTEM

ANS (Alerts and Notification) system of their inventory system management software keeps a close eyes on fast moving, slow moving, and dead to notify about the stock.

Strategies used by Flipkart:Warehouses near airportLocal warehouses across 8 citiesA part of customer support team based out of warehouse

Fraud Detection System

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store.

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