Information overload, or filter failure?
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12-Sep-2014 -
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Transcript of Information overload, or filter failure?
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http://www.flickr.com/photos/franzlife/
Information overloador
filter failure?Clo Willaerts (@bnox)
FIBEP, 13/10/2011
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About.me/clo
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The information superhighway
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Wikipedia: I know everything
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Google: I find everything
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YouTube: I show everything
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Facebook: I know everybody
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Twitter: I know what's happening... as we speak
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Future trend: Big Data
Extreme Information Processing Management
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The result? Information Overload
“One of the effects of living with electronic information is that we live habitually in a state of information overload. There’s always more than you can cope.”
Marshall McLuhan, 1967
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Clay Shirky: Filter Failure
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Filter Failure: solutions
• Radical - Luddites• Algorhythm - Google Search
• Human filter - network curators
• Friend filters - social graph• Trusted filters - editorial
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Radical - Luddites
Just turn off your pc.
The real problem is:
1. life in a crowded digital world (= your outer world)
2. finding a space apart for the mind. (= your inner world)
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Algorhythm - Google Search
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Algorhythm – monitoring services
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Human filters - Curators
Curator:
“A person who manages, administers or organizes a collection, either independently or employed by a museum, library, archive or zoo.”
(Wiktionary)
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Sharers
“Power comes from sharing information, not hoarding it. The Web is also a gift economy. To gain influence and status, you have to give away your expertise and content. And you must do it quickly; if you don’t, someone else will beat you to the punch—and garner the credit that might have been yours.”
Gary Hamel, September 2010 blog post on managementexchange.com
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Human filters
• filter out the noise from all the consumer media and mainstream media, and
• present to you only the most interesting bits.
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Friend filters - social graph
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How can businesses add value?
Tactics:
Trusted Filter Friendly expert Storytelling Passionate pro
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Trusted filter - editorial
• curate relevant market & trend information• key concept = trust
– integrity, reliability in transactions– commitment– allows people “to deal with complexities that
would require unrealistic effort in rational reasoning”. [Wikipedia]
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Challenges
• capture• storage• search
• sharing
• analytics• visualizing
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Opportunities: spot (business) trends
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Opportunities: delivery delight
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Thank you very much!
Http://www.conversity.be/blog