Information overload in web projects
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Transcript of Information overload in web projects
How to deal withinformation overloadwhen you work on a web project
Michał Pękała
more than 1 000 000 visitsbooked on DocPlanner
Michał PękałaVP Growth
! 7 000 000 users " 25 countries
Fans on Facebook1 000 000 = 331 days 2 000 000 =105 days3 000 000 = 92 days
7 615 721 this morning
Headlines
15 variants
2 manually picked
A/B test on 2 cities(similar demography)
Are You short on time?
Research Stakeholders Schedules Interface
Refactoring + Bugs
How to avoid the catastrophe?
Time management2 levels
Level 1
Remembering Dates
Priorities
# 2-minute rule # MI3 - 3 Most Important # Difficult first # Inbox Zero # 5-minute rule
Level 1
Common sense Task manager
Level 1avoid drowning
You can master Level 1 and remain useless
Level 2
Creation Direction
Optimisation
UNPLANNED TASKS
COMPLETING
INITIATING
Daily work
Stuckwhen e-mail becomes
more important than a todo listUNPLANNED TASKS
COMPLETING
INITIATING
Waste of timewhen you say only YES
and do too much stupid work :-) UNPLANNED TASKS
COMPLETINGINITIATING
Pure theorywhen you don’t validate your ideas UNPLANNED TASKS
COMPLETING
INITIATING
UNPLANNED TASKS
COMPLETING
INITIATING
How to plan?
Reduce UNPLANNED TASKS
# Do you add value?
Measure it
+17%+ 8 000 visits
# Test
MVP
topics pool
internal messaging
topic reservations
topic waiting list
article status
article deadline
banning
CMS or deep Wordpress integration :-)
First draft
Development4 months
topics pool
internal messaging
topic reservations
topic waiting list
article status
article deadline
banning
CMS or deep Wordpress integration :-)
Final decision
Development1 week + 2 days
# Say NO
“It’s an important customer!”
# Take decisions quickly
Don’t wait for perfectconditions 21 new countries
in 14 months
# Buy some time
SkillsToolsSimple tasks
released2 developers
# Do you add value?# Test# Say NO# Take decisions quickly# Buy some time
to use your time wisely
Poor results
We’re killing it :-)
Lost 1 month of development?
Gained 3 months!
# Thanks!
$ [email protected] % twitter.com/MichalPekala