Information LiteracyInternational Logo Contest

UNESCO - IFAP

United Nations Educational, Scientific and Cultural Organization Information for All Programme

IFLA - INFOLIT

International Federation of Library Associations and Institutions Information Literacy Section

ObjectiveObjective

The aim of creating this Logo is to make communication easier between those who carry out information literacy projects, their communities, and society in general. The Logo will be available free of charge and promoted as an international symbol of information literacy.

Global StatisticsGlobal Statistics

• Participants 139• Countries 36• Proposals 198• Judges 11• Evaluations made 2,178• Discarded 1,274

JudgesJudges

• AFRICA / Ghana Helena R. Asamoah-Hassan

• EASTERN EUROPE / Russia Eugene Altovsky

• FAR EAST / China Du Weichun

• LATIN AMERICA / Mexico Guadalupe Vega-Díaz

• MIDDLE EAST / Lebanon Hilda T. Nassar

• NORTH AMERICA / USA Mark Szarko

• OCEANIA / Australia Judith Peacock

• SOUTH EAST ASIA / Thailand Lapapan Choovong

• WESTERN EUROPE / UK Sheila Webber

• LOGO COMMITEE Jesús Lau & Linda Goff

Web-based evaluationWeb-based evaluation

All logos were grouped in a website, allowing judges to evaluate them at their own pace.

Evaluation systemEvaluation system

• A website was created from scratch with access only to judges

• All logos were displayed along with the PDF file sent by author

• Judges were able to discard logos at first sight, saving them time

• Judges could not see any author information while evaluating

• Judges were able to watch their personal top ten• Evaluation process could be resumed at any time• Comments were submitted anonymously

Aspects to evaluateAspects to evaluate

• Concept– Concept relation (to InfoLit)

– Positive association (shows InfoLit positively) – Easy identification (quickly and easily recognized)

• Design– Abstraction level (communicate the appropiate understanding level of

the intended audience) – One color (logo as efective in black and white as in color)

– Flow (white space should flow rather than be trapped

– Reduction (logo can be reduced to a small diameter and still be readable)

Contest WinnerContest Winner

AUTHOR

Luy Pérez, EdgarCiudad Habana,CUBA

Contest WinnerContest Winner

COMMENTS

“Very nice"

"This elaborated 'i' looks better in black-and-white. It is simple and can connotes a learned person. The ICT element is lacking."

“Actually I like this better in black and white. It grew on me when i thought of the dot being the "i" for information"

"The logo is nice, attractive, InfoLit related, simple, plain and easy to reproduce/print."

Contest WinnerContest Winner

Contest WinnerContest Winner

Logo WebsiteLogo Website

• Part of infolitglobal.info re-design• Downloadable version in different formats• Logo toolkit available for usage reference• It will contain examples of promotional materials

www.infolitglobal.info/logo

Help promote it!Help promote it!

• Information Literacy has now a logo but it needs your help

• Use it• Share it• Demand it