Information & communication ‘Reconciliation of work, family and private life’ George Kyriacou...
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Transcript of Information & communication ‘Reconciliation of work, family and private life’ George Kyriacou...
Information & communicationInformation & communication‘Reconciliation of work, family and private life’
George Kyriacou ([email protected])
September 2011
OverviewOverview
Communicating the topic of reconciliation of work, family and private life
EIGE’s approach: paperpaper, , audiovisualaudiovisual, , webweb, , eventseventsStrategic communication
Questions? Discussion
PaperPaper
Strategies
: Documentation in plain languageClear organisation / presentationTargeted dissemination
AudiovisualAudiovisual
Strategies:
Overview in plain languageTestimonialsVisual examples
WebWeb
Strategies:
Concise information about the issue Announcing/marketing the issuePromoting EIGE - cross-posting, web partnerships
EventsEvents
Strategies:
Customised meetingsStakeholders as multipliersIssue-based agenda
State of Play
Contract signed late 2010 with VRP Hill & Knowlton to build internal and External Communications Strategy
Input from Experts’ Forum, 4 Regional Journalist Consultations Meetings, Journalist Task Force, EIGE Management and staff, other EU institutions and representative offices
Pending EIGE Management Board’s ‘blessing (October ‘11)
CommunicationCommunicationStrategyStrategy
CommunicationCommunicationStrategyStrategy
Overall frame for EIGE’s communication work Generate specific action plans in focal areasEIGE internal empowerment (internal culture)Institutional visibility (about EIGE)Awareness raising / promotion of produced resultsAwareness raising / promotion of produced results
Strategies:
CommunicationCommunicationStrategyStrategy
Work with the Presidency ReportsPaper, web, audiovisual, events based philosophy
Strategies:
AwarenessAwareness raising / promotion raising / promotion of produced resultsof produced results
Thanks!Questions ?