Information architecture strategic process

11

Click here to load reader

Transcript of Information architecture strategic process

Page 1: Information architecture strategic process

Tell Me Why Give Me The Big Picture

Who Cares

About

Details

Are We There YetWhat’s The

Scope

Page 2: Information architecture strategic process

Take

New

Ground

Reduce

Expenses

Tell Me Why

Competitive

Advantage

Page 3: Information architecture strategic process

Take

New

GroundStrategic Plan

Reduce

ExpensesBalance Sheet

Tell Me Why

Competitive

AdvantageSWOT Diagram

Page 4: Information architecture strategic process

People

Systems

Management

Technology

Give Me The Big Picture

Page 5: Information architecture strategic process

People• Who

• Position

• Project Role

• Why Involved

• Expectations

Persona Worksheet

Systems• Internal

• External

• Legal

• Government

Context Diagram

Management

Technology• Enterprise Architecture

• Products

• Versions

Roadmap

Give Me The Big Picture

Page 6: Information architecture strategic process

Processes

Navigation

Management

Presentatio

n

ApprovalsWhat’s The Scope

Page 7: Information architecture strategic process

Processes• Who

• What

• When

• Where

• How

Swim Lane Diagram

Navigation• Intuitive

• Consistent

• Contextual

• Relevant

Wireframe

Management

Presentatio

n• Menu

• Layouts

• Styles

• Colors

• Fonts

Template

ApprovalsWhat’s The Scope

Page 8: Information architecture strategic process

User

Audience

Usability

Management

Training

ApprovalsContextWho Cares About Details

Page 9: Information architecture strategic process

User Audience• Audience Personas

• User Scenarios

• Use Cases

• Roles

Usability• Intuitive Labels

• Intuitive Navigation

• Familiar Topics

• Easy to Find, Search

• Easy to Filter, Sort

• Easy to Consume

• Easy to Reference

• Easy to Tag

• Easy to Share

Management

Training• Topics

• Audiences

• Media

• Instructional

• Self-Paced

• Webinars

• Schedule

ApprovalsContextWho Cares About Details

Page 10: Information architecture strategic process

Communicatio

n

Metrics

Management

Feedback

ApprovalsContextSearchAre We There Yet

Page 11: Information architecture strategic process

Communicatio

n• Audience Personas

• Management Story

• Media

• Timing

• Message

• Action Points

• Recurrence

Metrics• Site Statistics

o Hits by Role

o Hits by Content Type

o Content with no Hits

• KPI / ROI

o Increase X by Y %

o Decrease X by Y %

o Breakeven

Management

Feedback• Content

o Visible Owner

o Current / Trust

o Organization

• Search

o Relevancy

o Keywords

o Facets / Groups

ApprovalsContextSearchAre We There Yet