Information Architecture: Intro to the Job, Lecture Day 2
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The Information School University of Washington Content Strategy Special Topic in Information Architecture Content Strategy Content Strategy
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Some of my favorite references, links and visuals when discussing information architecture as a career with my students.
Transcript of Information Architecture: Intro to the Job, Lecture Day 2
The Information School University of Washington
Content Strategy
Special Topic in Information Architecture
Content Strategy
Content Strategy
The Information School University of Washington
Content Strategy
Objectives
Introduce and Understand • Overlapping practices in IA, UX• What do IAs actually do: skills and
deliverables • What is our IA Project Process?
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Readings• Cummings, Michael (2009). Information Architecture. Retrieved 23
March 2011 from Interaction-Design.org: http://www.interaction-design.org/encyclopedia/information_architecture.html
• What is IA. Retrieved 23 March 2011 from iainstitute.org: http://iainstitute.org/en/learn/resources/what_is_ia.php
• Davis, Nathaniel (2011). Framing the Practice of Information Architecture. Retrieved 1 December 2011 from http://uxmatters.com/mt/archives/2011/09/framing-the-practice-of-information-architecture.php
• Davis, Nathaniel (2011). The T-Model and Strategies for Hiring IA Practitioners Part 1. Retreived December 1 2012 from http://www.uxmatters.com/mt/archives/2011/10/the-t-model-and-strategies-for-hiring-ia-practitioners-part-1.php.
The Information School University of Washington
Content Strategy Frank C. Müller
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Keywords
• User Centered Design• User Experience• Information Architecture• User Interface• Interaction Design • Content
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Keywords
Information Architecture is a set of methods for classifying, storing, accessing, displaying and using information.
OR
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Interaction Design Foundation
Information Architecture is a discipline and a set of methods that aim to identify and organize information in a purposeful and service-oriented way. It is also a term used to describe the resulting document or documents that define the facets of a given information domain. The goal of Information Architecture is to improve information access, relevancy, and usefulness to a given audience, as well as improve the publishing entity's ability to maintain and develop the information over time. It is primarily associated with website design and it is directly related to the following professional disciplines: User interface design, content development, content management, usability engineering, interaction design, and user experience design. It is also indirectly related to database design, document design, and knowledge management.
http://www.interaction-design.org/encyclopedia/information_architecture.html
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• The structural design of shared information environments.
• The art and science of organizing and labeling web sites, intranets, online communities and software to support usability and findability.
• An emerging community of practice focused on bringing principles of design and architecture to the digital landscape.
http://iainstitute.org/en/learn/resources/what_is_ia.php
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Explain IA
http://www.flickr.com/groups/explainia/ Murray Thompson murdocke23
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Explain IA
http://www.flickr.com/photos/boltron/4329185089/in/pool-1326826@N23/
Explain IA Grand Prize Award-Winning entry for the Explain IA Contest. Shot and directed by Nate Bolt and Kate Nartker who make these weird videos for fun as Beep Show. This one was for for Bolt | Peters. Starring Audrey as "daughter" and Frances James as "mother."
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Rosenfeld and Morville’s Information Architecture Iceberg
Content Strategy
http://uxmatters.com/mt/archives/2011/09/framing-the-practice-of-information-architecture.phphttp://uxmatters.com/mt/archives/2011/09/framing-the-practice-of-information-architecture.php
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Nate Davis Information Architecture Iceberg
http://uxmatters.com/mt/archives/2011/09/framing-the-practice-of-information-architecture.php
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Content Strategy
Boersma T-Model for user experience design
Content Strategy
Davis, Nathaniel (2011). The T-Model and Strategies for Hiring IA Practitioners: Part 2. Retrieved 1 December 2011 fromhttp://www.uxmatters.com/mt/archives/2011/11/the-t-model-and-strategies-for-hiring-ia-practitioners-part-2.php
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Segmentation of UX practice verticals
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Competencies of a freshman IA practitioner
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Competencies of a junior IA practitioner
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Competencies of a senior IA practitioner
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Bingo
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Activity a job by any other name
Match the job title to the description
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Activity a job by any name
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Content Strategy Ron Armstrong
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WASP Curriculum Competencies http://interact.webstandards.org/curriculum/user-science/information-architecture-1?overview
Research/Project Definition
Content Organization & Structure
Process: Flows, Storyboards, Patterns
Structure: Maps, Diagrams, Wireframes
Interaction: Specifications, Prototypes
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Create Content Inventory Conduct Content Audit Create Content MapCard Sort
Conduct Client InterviewsUser Needs/Research OverviewProject Brief Create a Persona Conduct a Competitive Analysis Global Site Map
Page Description DiagramWireframe
Functional Specifications Prototype
Storyboarding Process Flows
Usability Test Plan Usability Testing
Activities and deliverables in an IA Project
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IA Project Process
InstructResearch Design
HowWhy What
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Research Design Instruct
Demonstrate Define Decide
IA Project Process
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IA Project Process
DemonstrateDefine Decide
Then What?
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IA Project Process
DefineResearch
DecideDesign
DemonstrateInstruct
Client •Business Goals•Business Brief
Organization Labels/Terms
Requirements
Users/Audience•User Needs•Persona
StructureMaps
Specifications
Content •Audit Analysis•Strategy
ActionsFlows
InteractionsPrototypes
Discovery Why
DesignWhat
DevelopmentHow
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Questions?
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Does it always have to be this way?
• It depends…
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How long does it take?
• It depends…
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Where does it really start
• Scope• Budget• Timeline
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DefineResearch
DecideDesign
DemonstrateInstruct
IA Project Process
Discovery Why
PlanWhat
Presentation How
Where will you be working?
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Extras: Match the ToolWhat is this deliverable?What can you use to make it?
IA Institute http://iainstitute.org/tools/
Konigihttp://konigi.com/tools/overview
Rapid Prototypeshttp://adaptivepath.com/ideas/rapid-prototyping-tools
User Experience Deliverables http://semanticstudios.com/publications/semantics/000228.php
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Examples of Why
Stories. A good story about a user's experience can help people to see the problem (or opportunity), motivate people to take action, and stick in people's memories long after we're gone.
Peter Morville “User Experience Deliverables” Semantic Studios http://semanticstudios.com/publications/semantics/000228.php
Personas. Portraits and profiles of user types (and their goals and behaviors) remind us all that "you are not the user" and serve as an invaluable compass for design and development.
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Examples of What
Concept Maps. In the territory of concepts, a good map can help us see where we are and decide what to do by establishing landmarks, clarifying relationships, and identifying true north.
Peter Morville “User Experience Deliverables” Semantic Studios http://semanticstudios.com/publications/semantics/000228.php
System Maps. A visual representation of objects and relationships within a system can aid understanding and finding for both stakeholders and users. Shift gears from "as-is" to "to-be" and you have a blueprint for structural redesign.
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Examples of How
Specifications. An explicit set of requirements describing the behavior or function of a system is often a necessary element in the transition from design to development.
Peter Morville “User Experience Deliverables” Semantic Studios http://semanticstudios.com/publications/semantics/000228.php
Prototypes. From paper prototypes to pre-alpha software and hardware, working models drive rapid iteration and emotional engagement by showing how a product will look and feel.
