Information Architecture and Content Planning for the Web
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Information architecture 101
What goes on your website and where?
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IntroductionWho’s in the room?
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Agenda• How to identify audiences and define users
• Gathering information about audiences & users
• Mapping audiences & users
• Mapping and organizing content
• User goals and flows
• Wrapping things up
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Problems
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Website Problems• Too Much Content• Too Much Content on the Home Page• User’s Can’t Find Anything• No Starting Point!• High Bounce Rates & Low Engagement• Looks Ugly!• Don’t Know Where To Start• Other…
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What is Information Architecture?
• Intentionally designed with users in mind and starts with them.
• It’s the basic structure of how information is organized so users can complete a goal.
• Provides hierarchy and helps understand how to prioritize content.
• Guides users towards a certain path and provide them options.
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Identifying users
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Gathering information
Listening & Research
•Interviews
•Analytics
•Trends
•Personas
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User Groups & Goals
Prioritizing users & their needs
•Impression goals
•Collection goals
•Action goals
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Do they align with our program & mission?
How can we fund them?
Where can I get information?
Who can I interview?
What will the experience be like?
How do I get involved?What will the experience be like?
How do I get involved?
How will I benefit from them?
How much does positioning cost?
What services are available?
How can I get resources?
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Supporters
Members of Our Community
People who will Tell Our Story
Impression Goal: Trustworthy, Reliable, PrestigiousCollection Goal: History, Mission, Programs & ActivitiesAction Goals: Contact, Give Money
Impression Goal: Trustworthy, Positive, EngagingCollection Goal: Programs & Activities, ServicesAction Goals: Contact, Volunteer, Participate
Impression Goal: Reliable, UniqueCollection Goal: Current Activities, Stories, DataAction Goals: Contact for interview, Share stories
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Mapping Content•Organizing content
•User flows and goals
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Review• Identify Audiences
• Conduct research and collect insights, data and information
• Organize audiences into user groups
• Establish impression, collection & action goals
• Organize content based on user goals and flows
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Register for our Full -Day Session
Wednesday, February 26, 2014
http://www.limeredstudio.com/what-we-do/full-day-training/
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Thank You!
We would appreciate telling others what you thought about this webinar
You can also follow us! Sign up for our newsletter or read our blog at http://www.limeredstudio.com/Follow us on Facebook at https://www.facebook.com/limeredstudio
or on Twitter at https://twitter.com/limeredstudio