Informatica Marketplace Lead Generation Capabilities
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Transcript of Informatica Marketplace Lead Generation Capabilities
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MarketplaceLead Generation
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• Data Integration “App Store”
• Assets called “Blocks” – the building blocks of your success
• Solutions that complement Informatica technology
• Solutions across all technology areas – DI, DQ, Cloud, etc.
• Over 1,100 Solutions
• Contributors include Informatica, Partners, Developers
• Informatica Seal of Approval
• Certification process conducted by Informatica engineers
• Ensures trust in quality of Apps available
A Trusted, Open Ecosystem
What is the Informatica Marketplace?
http://marketplace.informatica.com
The Marketplace is a commercial data integration store with a curated catalog of add-ons, services and solutions that are supplied, promoted and sold by
Informatica, independent developers and partners.
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Value to Partners
• Global Awareness
• 125,000+ visits a month from nearly 125 countries
• 10,000+ downloads a month
• Grow Customer Base
• Significant growth in userbase, very relevant audience
• Go-to-Market Channel
• Lead generation activities and solution promotion
• Access to customers with strict approved vendor lists
• Drive pipeline (over $30M driven in 2013)
• Global eCommerce Sales Infrastructure
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Partner Programs
• Marketplace Accelerate Program
• Joint go-to-market and lead generation
• Specialized marketing and advertising support
• Targeted SEO and social media marketing
• Featured in blogs
• Reach Global captive Informatica user base of over 125,000+ users via newsletters, user groups, Informatica world promotion
• Marketplace Reseller Program
• Provides global e-commerce sales infrastructure
• Enables partners to reach Informatica customer base
• Marketplace Development Partner Program
• Provides low cost software for solution development
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Partner Promotion - Across the Marketplace
Homepage, banners, side bar tiles, featured blocks and more….
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Partner Promotion - Newsletters, Social Media, Press
Social Media
Newsletters
Press and Recognition
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Marketplace Solution Page
Try or Buy a Solution
Shopping Cart
Resources, Product Details and Support
RecommendationsEngine
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Complete eCommerce Engine
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Drive leads with Free Trials
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Your one-stop shop for Data Management applications
Informatica Marketplace
Apps.
Global partners.
Monthly downloads.
• Software Companies• Consultants
• Services Firms• Developers
• 650+ Free Apps• Cloud Apps
• Productivity• Training
• Architects• Administrators
• Analysts• Developers
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1,100
10,000