Building Valuable RelationshipsThrough Digital Media

Derek LaneyDirector Product Marketing@derektweets

Become a Customer Company:Listen & Engage Everywhere

Am I on the right path?

Resource: Social MediaMaturity Model

Today’s Objectives:

Assess MaturityGet inspiredTakeaway Ideas

Listen / Analyze

Publish / Measure

Your Brand Your Competitors Your Customer’s World

1 2 3

4 5 6

7 8 9

Engage

Listening to Your Customers World

What am I trying to achieve?

A Framework for Social Media Analysis - susan_etlinger

Brands want to Make a Splash

Organised Social Strategy Wins

8 Key Plays from the obama campaign

For Marketing - It’s the Year of Content Wars

http://bit.ly/mcsuperbowl

Quality Content is now Table Stakes

Social Platform is Maturing

http://bit.ly/mcdemocba

And Monetizing

Ads

We can deliver great Customer Experience

http://bit.ly/mcburberry

Improve Operational Effectiveness

http://bit.ly/mcgovweb

Drive Innovation

Slides for Today: http://bit.ly/mcinforma

http://bit.ly/measureupsocial

Where to start?