Informa APWSW P14K32 Brochure

Presenting the 2nd biennial

27th - 28th October 2014 | sydney Cricket ground

www.apwsw.com.au/2014

Are you game?

Researched and developed by:

Keynote Address:

helen brownlee, Vice President, Australian olympic Committee

outstAnding speAKer line-up inCludes:

layne beachley, seven-time World Champion surfer and director, Aim For the stars Foundation

stephanie brantz, Presenter, ABC

deidre anderson, deputy Vice-Chancellor, students and registrar, Macquarie university and President, AWrA

david gallop, Chief executive Officer, Football Federation Australia

bill Pulver, Chief executive Officer, Australian rugby union

radek sali, Chief executive Officer, swisse

Karen stocks, Managing director, twitter Australia

Mark anderson, Chief executive, swimming Australia

nicola stokes, Chief executive Officer, special olympics Australia

anthony everard, senior Manager - big bash league, Cricket Australia

Caroline dempsey, senior director and head of Marketing aUs & nZ, Visa Ap

erica berchtold, Managing director - sports retailing, super retail group

Karen lunn, executive director, Australian ladies professional golf

Mo’onia gerrard, nsW swifts and the Australian diamonds

Mark Peters, Chief executive Officer, gold Coast 2018 Commonwealth games Corporation

Claire braund, executive director, Women on Boards Australia and director, Women on Boards uK

Petra buchanan, Chief executive Officer, Mcgrath Foundation

Asia Pacific World Sport and Women Conference Monday 27th October 2014

7:30 registration and morning coffee

8:45 Conference welcome

Michael brown, Chief executive Officer, AFC Asian Cup Australia 2015 and Chair of 2nd Biennial APWSW Conference Advisory Board

8:50 opening remarks from the Chair of the day


A ChAnging lAndsCApe

9:00 Keynote: Welcome address

the hon stuart ayers MP, NSW Minister for Sport and Recreation, attending as the representative for the NSW Premier

9:20 Keynote: lead the change – Be the change: A global perspective on women and sport

— Presenting some insights into the outcomes of the 6th iWg World Conference on Women and sport

— examining the sydney scoreboard: a global index for women in sport leadership

dr Johanna adriaanse, Co-Chair, international Working group (iWg) on Women and sport, University of Technology Sydney

soCiAl MediA

9:45 successfully utilizing social media to enhance your audience reach — adjusting your social media marketing campaign to target women — Understanding how women interact with social media — successful sporting campaigns targeting women

Karen stocks, Managing director, Twitter Australia

10:15 Morning tea

10:45 CAse study: the development and aims and objectives of gold Coast 2018 Commonwealth games

— an insight into the planning and development of such a large scale event — examining the marketing and social media strategy for generating interest and awareness

— Using these strategies to generate tickets sales Mark Peters, Chief executive Officer,

Gold Coast 2018 Commonwealth Games Corporation (GOLDOC)

CoMMunity engAgeMent

11:15 CAse study: Mcgrath Foundation – engaging the community through sport

Petra buchanan, Chief executive Officer, McGrath Foundation

11:45 Women of inspiration liVe interview

LIVE interview with layne beachley, seven-time World Champion surfer and director, Aim For The Stars Foundation

layne beachley is widely regarded as the most successful female surfer in history. the only surfer to claim six consecutive world titles (1998-2003), layne then went onto win a seventh world title in 2006 before retiring from the asP World tour in 2008. among her many commitments, layne is now director of her own charity, the layne beachley aim For the stars Foundation.

Facilitator: Michael brown, Chief executive Officer, AFC Asian Cup Australia 2015

12:15 lunch

understAnding your AudienCe

1:15 demographic changes impacting the way you market and promote your sport

— demographic trends in australia altering the way sport is consumed

— impact this will have on sports viewing and participation habits

Michele levine, Chief executive Officer, Roy Morgan Research

1:45 CAse study: Women in Motor sport. inclusion of Women in a traditionally male dominated sport without the dilution of the sports brand

— discussing the opportunity for women and men to compete against each other in the same arena

— Working towards achieving the WaMs Committee objective: to increase participation of women across all facets of motor sport in australia

samantha reid, Vice Chair, Women of Australian Motorsport Committee (WAMS)

2:15 CAse study: reinventing the brand – appealing to and focusing on the female audience - the Big Bash league

anthony everard, senior Manager - big bash league, Cricket Australia

2:45 afternoon tea

BrAnding And AWAreness

3:15 pAnel disCussion: Creating a successful alignment with sport and the targeting of female consumers

— initiatives implemented — successes and failures of past campaigns — branding differences when appealing to men and women

Facilitator: louise evans, Media Consultant and Content Provider

Panellists: radek sali, Chief executive Officer, Swisse Caroline dempsey, senior director and head of Marketing aUs & nZ, Visa AP

WoMen in the BoArdrooM

4:00 the gender Balance in global sport report – An overview

Claire braund, executive director, Women on Boards Australia and director, Women on Boards UK

4:30 going beyond the AsC mandatory 40% female representation on sporting boards

— Why shouldn’t boards comprise at least 50% women? — What are the challenges in gaining greater representation of women in the boardroom?

— Meeting targets and quotas — governance and reporting issues

Facilitator: Claire braund, executive director, Women on Boards Australia and director, Women on Boards UK

Panellists: Mark anderson, Chief executive, Swimming Australia hon Patricia Forsythe, executive director, Sydney Business Chamber

and board Member, Cricket NSW

Kitty Chiller, Chef de Mission, Australian Olympic Team, rio 2016, executive board Member, Australian Olympic Committee, President, Modern Pentathlon Australia

5:15 Closing remarks from the Chair of the day


5:30 networking drinks in the long bar and sCg tour

6:45 ConFerenCe gAlA dinner in the MeMBers’ dining rooM

KeynOte address: helen brownlee, Vice President, Australian Olympic Committee

10:00 end of dinner

DAY 1


7:30 registration and morning coffee

8:45 Conference welcome

Michael brown, Chief executive Officer, AFC Asian Cup Australia 2015 and Chair of 2nd Biennial APWSW Conference Advisory Board

8:50 opening remarks from the Chair of the day

eMpoWering WoMen

9:00 Keynote: empowering women through sport

— We need ideas and practical solutions on how to eliminate gender discrimination in sport

— discussing the importance of non-playing roles – coaches, instructors, teachers, referees, committee members or administrators

deidre anderson, deputy Vice-Chancellor, students and registrar, Macquarie University and President, AWRA

9:30 CAse study: netball - participation in sport and its role in empowering women

Marne Fechner, Chief executive Officer, Netball World Cup

sport For eVeryone

10:00 CAse study: the importance of using sport for social good

— the special Olympics using sport for social good

— initiatives and sports programs that special Olympics australia have implemented

— learnings and outcomes from these initiatives

— remembering that sport is a tool for engagement across all aspects of society

nicola stokes, Chief executive Officer, Special Olympics Australia

10:30 pAnel disCussion: overcoming cultural and gender barriers to succeed in sport

— What are the barriers that exist for entry into and success in sport?

— Why do these barriers exist when recognition is surely based on merit?

— how do we make sport culture more inclusive?

Facilitator: dr bridie O’donnell Mbbs, Professional road cyclist, national time trial Champion, Oceania cycling Champion, 3-time aUs team representative, 7-time aUs rowing Champion, ironman hawaii Finisher, Maths Olympian

Panellists: lisa sthalekar, Former international Cricketer & executive Member, Australian Cricketers Association

nicola stokes, Chief executive Officer, Special Olympics Australia

sam bramham OaM, Paralympian and health and education Coordinator, Disability Sport and Recreation

11:15 Morning tea

Men

11:45 growing the football presence across Asia and increasing female participation in sport

david gallop, Chief executive Officer, Football Federation Australia

12:15 pAnel disCussion: What men can do to increase the number of women in Australian sport?

— is sport dominated by too many men?

— examining the role of men in facilitating the participation of women in sport at all levels

— it’s a mans world - breaking the stereotype

Facilitator: dr Johanna adriaanse, Co-Chair, international Working group (iWg) on Women and sport, University of Technology Sydney

Panellists: bill Pulver, Chief executive Officer, Australian Rugby Union

Karen lunn, executive director, Australian Ladies Professional Golf

erica berchtold, Managing director - sports retailing, Super Retail Group

1:00 Women of inspiration liVe interview

LIVE interview with Mo’onia gerrard, NSW Swifts and the Australian Diamonds

Mo’onia first started playing netball at the tender age of 12. her representation honors came early and continued throughout the age groups. at just 17, Mo’onia was called into the sydney swifts roster and has enjoyed a decorated career to date. she continues her dominance on the court representing both nsW swifts and the australian diamonds. Mo’onia will take a break from netball to pursue rugby sevens in the lead up to the 2016 Olympic games in brazil – Very exciting times ahead!

1:30 Closing remarks from the Chair of the day

1:35 Closing remarks from Michael brown, Chief executive Officer, AFC Asian Cup Australia 2015 and Chair of 2nd Biennial APWSW Conference Advisory Board

1:40 lunch

2:30 break into 3 afternoon streams

Asia Pacific World Sport and Women Conference Tuesday 28th October 2014 DAY 2

Venue Details

sydney Cricket ground, gate a, driver avenue, MOOre ParK

phone: (02) 9360 6601, www.sydneycricketground.com.au

Sponsorship and Exhibition Opportunities at APWSW 2014

the 2nd biennial asia Pacific World sport and Women Conference will provide corporate sponsors with unrivalled access to connect with sporting leaders from across all levels of the industry. sponsors will have the opportunity to demonstrate their products and services to the senior decision makers of sports organisations from asia Pacific.

Our sponsors will need to share our values and those of the conference, to empower and engage women in sport. We encourage sponsors to think of creative ways to enhance the experience of the delegates and to show their support of this great initiative.

For further details, please contact Samuel Wilson on (+61 2) 9080 4371 or [email protected]


Asia Pacific World Sport and Women Conference Tuesday 28th October 2014

streAM Asports leAdership

streAM BinnoVAtion

streAM C MArKeting And soCiAl MediA

poWers

2:30 Women into leadership positions in elite sport – project overview

Richmond Football Club and the Australian Sports Commission

2:30 CAse study

A place on the field for everyone – the national rugby league and touch Football Australia partnership

Jane russo, director, Touch Football Australia

2:30 damage Control – Managing and manipulating your profile and impact

Kathryn Cotsopoulos, talent agent, Stride Sport Management

3:00 CAse study

Women in league leadership program

Jodie Cross, Community relations Manager, NRL One Community

3:00 CAse study

generating additional revenue streams - the Australian paralympic Committee

lisa herden, sponsorship Manager, Australian Paralympic Committee

3:00 CAse study

Bringing the Major league to Australia

Peter Wermuth, Chief executive Officer, Australian Baseball League

3:30 the state of play – Female representation across the business of sport

helen soulsby, director – asia, Sports Recruitment International

3:30 CAse study

gender equity – Making it happen

susan horwitz, President, Womensport NSW

3:30 Commercialisation of Women’s sports

Jack Watts, Managing director, Bastion EBA

4:00 afternoon tea and networking

4:30 setting up and maintaining a facilitated mentoring program in sport

heather reid, Chief executive Officer, Capital Football and Canberra United

4:30 innovation is key – Crowdsourcing success stories

richard briggs and Jim May, Co-Founders, Sportaroo

4:30 dollars and Change – looking at the intersections of branding and change, knowing how to leverage your platform to make money, create new fans and make a meaningful impact

Phill nosworthy, Managing director, Switch Inc

5:00 CAse study

leading the change: how Volleyball is increasing women involved in the sport

Catriona tweedie, International Beach Volleyball Referee

5:00 CAse study

A cycling revolution for women; the journey of Cycling Victoria

Monique hanley, executive board Member, Cycling Victoria and Chair, Cycling Australia Women’s Commission

5:00 the how and why of online identity for athletes

Matthew Cox, strategic Consultant, Dialogue Consulting


DAY 2

supported By:

For further information on the streamed sessions please visit the conference website where session outlines can be viewed, www.apwsw.com.au/2014

dear delegates,

Following the success of the inaugural asia Pacific World sport and Women Conference, held in Melbourne in 2012, i warmly welcome you.

this year’s conference will look to build on the themes discussed in 2012 and further provide a global platform to explore ‘how’ and ‘why’ women consume sport and how to leverage this target market for greater commercial growth.

it will focus strongly on how to increase female consumption of sport from grassroots participation and international representation, to the boardroom and stadia across the asia Pacific region and beyond.

you will hear from inspiring international and australian keynote speakers who will talk about their global and local success stories across health, education, performance and leadership in sport.

it is not only our objective for this conference to focus on strengthening women’s involvement and participation but also, and more importantly, to empower, engage and lead women in sport into the future.

this conference is nothing without your engagement and i encourage you to attend the networking drinks and dinner to continue the discussions of the day and share your learnings.

i very much look forward to meeting you all.

Michael brown

Chair, aPWsW 2014 Conference advisory board

5.30 networking drinks in the long bar 6.00 tour of the sCg – your opportunity to take photos and to appreciate the rich history of one the world’s most iconic sporting venues

6.45 dinner in the Members’ dining room

Asia Pacific World Sport and Women Conference Welcome

Social calendar for the evening of the 27th


Some of the key speakers include

layne beachley, seven-time World

Champion surfer and director,

Aim For The Stars Foundation

helen brownlee, Vice President,

Australian Olympic Committee

david gallop, Chief executive Officer,

Football Federation Australia

Mo’onia gerrard, NSW Swifts

and the Australian Diamonds Photo credit, Fiora Sacco Photography

bill Pulver, Chief executive Officer,

Australian Rugby Union


Use your Qr reader app on your smartphone and scan this code to take you directly to the website

For full terms and conditions, please visit:www.apwsw.com.au/2014

Asia Pacific World Sport and Women Conference

27th - 28th October 2014 | Sydney Cricket Ground

if undeliverable return to: PO bOX Q1439, sydney nsW 1230

3 Easy Ways to RegisterWeBwww.apwsw.com.au/2014

telephone+61 (0)2 9080 4307 – Quoting P14K32

[email protected] – Quoting P14K32

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Pricing Detailsregister early & save early Bird rate

book & pay until 31 august 2014standard ratebook & pay from 1 september 2014

Conference package priCe gst totAl priCe gst totAl

gold rAte | tWo dAy ConFerenCe, netWorKing drinKs, dinner, sCg tour

standard rate $1,495 $149.50 $1,644.50 $1,695 $169.50 $1,864.50

Community sporting organisations $745 $74.50 $819.50 $895 $89.50 $984.50

silVer rAte | tWo dAy ConFerenCe

standard rate $1,295 $129.50 $1,424.50 $1,495 $149.50 $1,644.50


one dAy rAte

standard rate $795 $79.50 $874.50 $895 $89.50 $984.50


netWorKing drinKs, dinner And sCg tour $250 $25 $275

Informa APWSW P14K32 Brochure

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