Analysis of the New Zealand Fitness

IndustryJune ‘09

By Cherelle FrueanPrestege Investments

Prepared for Bill and Shirley Armstrong

of Fit ‘ n’ Well Australia

THE CURRENT TRENDS

MyMy research has shown a fluctuating trend in the

current NZ Fitness Industry but this year shows promise for potential fitness centers.

MAIN COMPETITION

Originated in the 1980’s

Turns over $100 million per

year

Branched out to over 70

independent countries

PROFITABILITY Offering lower prices then main competitors could

increase your customer base

and overall increase

profitability.

GLOBALISATION Branching out

to New Zealand will begin the process of globalization for Fit ‘n’ Well.

RECOMMENDATIONS

Advertise Fit ‘n’ Well before it’s

opening. This will keep customers

curious.

To attract the younger demographic

, feature a New Zealand celebrity in a

Fit ‘ n’ Well promotion or advertiseme

nt.

To attract the older demographic (50 & over), provide a special

program to cater to their individual fitness capabilities.

Research prices of other fitness centers and advertise lower prices & better deals.

OVERALL My research has shown that

this year (2009) would be ideal for Fit ‘ n’ Well to

branch out into the New Zealand fitness industry.

REFERENCESThe images of this presentation were obtained from

the following websites:  

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http://www.lesmills.co.nz/gfi_photos/Les_mills_logo%C2%A0green1.jpg http://www.virtuscommunications.co.nz/img4/les_mills_2004_01.jpg http://www.bbc.co.uk/schools/gcsebitesize/business/images/profit.jpg http://imagecache01a.allposters.com/images/pic/PTGPOD/159466e-FB

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health_20081008_elderlydiet_banner.jpg http://farm3.static.flickr.com/2138/2333437120_9097392726.jpg   http://upload.wikimedia.org/wikipedia/commons/thumb/5/56/

NewZealandPopulationDensity.png/300px-NewZealandPopulationDensity.png

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