Infographics report case
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Transcript of Infographics report case
content for your brand
How to attract 500 prospects
to audit services
in 2 weeks
Кейс по клиенту Baker Tilly
content for your brand
GREAT CONTENT PILLAR
TO ENGAGE AUDIENCE
1
Truly engaging content
Unique analytical report about Ukrainian agriculture in
attractive and comprehensive graphics.
To attract prospects and convert them to leads
In order to attract the attention of the target business
audience to Baker Tilly
Create an industry report with infographics
Английскую
версию
CONTENT
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ABOUT THE PROJECT 2
UNIQUE PUBLICATION: • a lot of infographics
• minimum of text
• clear, comprehensive industry overview
PROJECT SPECIFICATION: 40 pages
А3 Format
PDF-version in Ukrainian
PDF-version in English
Printed version in Ukrainian
WHAT IS THE INFOGRAPHICS REPORT?
content for your brand
4 3
This report contains the information which will be
interesting for farmers and useful for top-managers of all
agrarian companies
HOW DOES THE REPORT ATTRACT CUSTOMERS?
HOW IT WORKS 4 HOW IT WORKS
content for your brand
4
This report established Baker Tilly thought
leadership across agriculture industry.
Because farmers will entrust financial services for
his company only to those, who are acquainted
with the peculiarities of the agricultural business
HOW DO FARMERS BECOME CLIENTS?
HOW IT WORKS
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PORTFOLIO HOW CLIENTS
GOT TO KNOW ABOUT THE REPORT?
PUBLICATION OF
CONTENT WITH THE HELP OF
MEDIA PARTNER–
LATIFUNDIST MEDIA
Multilevel media plan
which introduced
the report
to the TA long before
its release
CONTENT
PROMOTION
Usage of landing pages,
e-mail distribution, as well
as Facebook and other
social networks for
promotion of the content
within the project
framework and acquisition
of leads LEAD GENERATION
5 HOW IT WORKS
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WHAT CONTENT WAS PUBLISHED?
TYPES OF CONTENT
6
CONTENT PILLAR
1
BLOGS & ARTICLES INFOGRAPHICS
SEMINAR
5 5 1
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WHAT CONTENT WAS PUBLISHED?
MAP OF CONTENT PUBLICATION AND PROMOTION
7
CONTENT PROMOTION
CONTENT PUBLICATION
JULY AUGUST SEPTEMBER
Release of the report
Article Article Article
Article
Blog post
Article
Article
- e-mailing - publication in social media
Blog post
Article
Announceme
nt
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8
EMAILING
OF NEWS ABOUT THE
RELEASE
Emailing of the release
containing the link to the
landing page following the list
of potential customers and
received applications
LANDING PAGE
GETTING LEADS
Following the link in the
release or on the website the
customer is redirected to the
landing page
DOWNLOAD
RECEIPT OF THE REPORT
The customer fills in the
application form and receives
the report while company
acquires a lead.
HOW DID WE IDENTIFY CLIENTS?
BY USING LEAD GENERATION
CONTENT
PUBLICATION
Publication of the report
and reference materials on
the website of the company
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LANDING PAGES
INSTRUMENT OF LEADS
ACQUISITION
By using landing pages over 1000
contacts were collected, 500 of
which were leads – i.e. potential
customers of the company.
WHAT RESULTS WERE ACHIEVED?
500 LEADS WERE COLLECTED BY MEANS OF
LANDING PAGES WITHIN 2 WEEKS There were 2 landing pages used within the project:
- Landing page for preliminary applications enabled customers to make a pre-
order by indicating their contact information in special application form. This allowed
customers to receive the report right upon its release;
- Landing page for downloading the report, through which customers could
download the pdf-version of the report.
9
Preliminary applications
0 50 100 150 200
Partner media
Owned media
Downloads of the report
0 50 100 150 200 250 300 350 400 450 500
Partner media
Owned media
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5074
3185
6181
1868
1842
500
500
Website audience Landing page audience Leads
Earned media
Partner media2
Owned media
.
..
Downloads of
the report
The functioning of content-marketing is represented based on
the example of infographics report.
THE PROJECT AT A GLANCE KEY PERFORMANCE INDICATORS
10
Leads -
agrarians
Other
downloads
within 2 weeks
content for your brand
GET INFOGRAPHICS FOR YOUR BRAND!
Gulliver Business Center 1A Sportyvna sq, Tower A Kyiv, Ukraine www.toplead.com.ua Facebook.com/topleadua
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