Infographics for Social Media
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Transcript of Infographics for Social Media
susanoldhaminfx598socialmedia
contentstrategy
susanoldhaminfx598socialmedia
Goals for infographics � Tell a story
�Make it relevant to the topic � Keep it brief for mobile, okay to go deep for web � Funny and crazy can be effective
� Linkbait � SEO/increase rank � Leverage lists � Title and tag appropriately for target audience
susanoldhaminfx598socialmedia
data strategy
Adding it up � Respect the numbers
� Do your homework � Use data relevant to your topic � Compare apples to apples
� Find the data � Government sources � Verify online sources � Do your own surveys � Credit the source
susanoldhaminfx598socialmedia
designstrategy
Designing infographics � Keep it simple
� Limit colors � Limit types of data
� Design for mobile � Plan for touch � Bigger fonts �Narrow format
� Design for blogs � Complexity generates comments � Better linkbait � Block format