PowerPoint Presentation

INFOGRAPHIC DESIGNA MARKETERGIZMO PRESENTATION4 KEY ELEMENTS OF GREAT

Elements of a Great Infographic Interesting Data or Information

Visually Appealing Story Easy to Understand Design Optimal Shareability4

1CHOOSING A TOPIC(DATA NOT REQUIRED){}53% OF THE MOST SHARED INFOGRAPHICS DO NOT ACTUALLY CONTAIN DATA VISUALIZATION.4GREAT SOURCES OF INFOGRAPHIC TOPICSTIMELY ISSUEObservational HumorNovel InsightsHow ToTimely Issue

How ToAny instructional guide, such as the one to the right on how to make beer.

6InsightsNovel

Any new way of looking at something, such as presenting new research or combining existing information in a new way. 7

TimelyGraphics tied to news events or significant dates can easily capitalize on existing momentum. Issues8

HUMORObservationalTHE BIGGEST LIES ON THE INTERNETPick up on trending memes or long-standing social phenomena or combine observations in a new way to come up with a humorous results. 92TELLING A STORYDONT BE BORING{}

Use a topic with a natural progression to guide your reader through the story

Use text, images, color, and space.

Notice how your eye flows through this example without needing to read it up close.

CREATE HIERARCHY

12 Create a compelling visualization or clever revision of common information.

Offer an easy-to-understand version of big data

Provide an innovative solution.TEXT AND GRAPHICS MUST: (pick at least one)

133DESIGNING THE GRAPHIC PART{}53% OF THE MOST SHARED INFOGRAPHICS DO NOT ACTUALLY CONTAIN DATA VISUALIZATION.REMEMBERCHOOSE VISUALS CONSCIOUSLY

ORDeliberately UnrelatedThematically Related to Your Topic16REGARDLESS OF STYLE, FOLLOW THESE GUIDELINESTIMELY ISSUERESTRICT USE OF COLORUSE WHITE SPACE WISELYJUST A FEW FONT STYLESESTABLISH HIERARCHY

4SHAREABILITYLET THEM FIND & LIKE YOU{}

SEOYour Site NeedsMaking your infographic easy to find is typically a matter of larger site-wide SEO efforts. Make sure the page where your infographic lives also contains optimized content. 20

METADATAYour Page NeedsIncorporate the keywords from your infographic into the meta title and description of the page itself to clearly demonstrate to search engines what the whole thing is about. 21

SHAREABILITYYour Infographic NeedsCreate an embed code so people can repost the infographicFormat share-friendly sizes for popular social networksInclude logo and links to your social profiles on the infographicTry recreating it as a SlideShare a few weeks after its initial launch22Sign up for our weekly Marketing Excellence NewsletterYOU GET:Early access to new guides like this one. On-the-ground insight from our agile marketing team.Quick tips and best practices that we test on our own marketing first.

READY FOR MORE?SIGN ME UP!

Read the full article on MarketerGizmo.com