MOBILE MARKETING IS A GROWING MARKET AND IS EXPECTED TOPROVIDE GREATER CONVERSION AS THE TARGET AUDIENCE IS ALREADY THERE.A WELL DEVELOPED APP CAN BE A GREAT MEDIUMFOR AN ORGINAZATION TO GAIN BETTER VISIBILITY AND BRING INMORE BUSINESS.

IN 2016,$101.37 BILLIONIS EXPECTED TO BE SPENTON ADS SERVED TO MOBILEPHONES AND TABLETS WORLDWIDE

THE PERCENTAGE OF DIGITAL AD SPENDING IS PROJECTED TO BE 60.4% IN 2016 BUT IS EXPECTED TO GROW TO 72.2% IN 2019

IN 2015 MOBILE AD SPENDINGACCOUNTED FOR 49% OF DIGITALAD SPENDING

(PERCENTAGE CHANGE)

CONSIDERING THE INCREASE IN THE NUMBER OF APP RELATEDATTACKS,COMPANIES NEED TO BE MORE AWARE OF SECURITY THREATS,VULNERABILITIES AND CYBER ATTAKS ON THEIR ORGINIZATION.PRECAUTIONARY TACTICS NEED TO BE EMPLOYEDTO PREVENT APP ATTAKS FROM AFFECTING THE ENTERPRISE.

31% OF THE GOOGLE PLAY APPS THAT HAVE MORETHAN 50,000 DOWNLOADS CONTAIN REMOTEEXPLOITABLE VULNERABILITIES

262% INCREASE IN THE NUMBER OF IOSVULNERABILITIES COMPARED TO 2011

25% OF ALL MOBILE DEVICES ENCOUNTERA SECURITY THREAT EVERY MONTH

PERSONALIZED RICH MEDIA CONTENT SERVES A CRUCIALPURPOSE OF ENGAGING APP USERS AND CREATING BETTER CONVERSIONS INCLUSION OF VIVID IMAGERY , RELEVANT VIDEOS AND AUDIOCLIPPINGS WILL MAKE THE APP MORE INTRESTING TO THE USER.

VIDEO PRODUCES AN AVERAGE OF 45.32% CONVERSION RATE

CAROUSELS GIVE AN AVERAGE OF 53.12% COMPLETION RATE

GEO-LOCATOR OR MAPPING TOOLS HAVE AN AVERAGE OF 11.48% CONVERSION RATE

CLICK-TO-CALL WILL CONTRIBUTE TO MORE THAN $1 TRILLIONIN CONSUMER PURCHASES

THE INTERNET OF THINGS BRINGS TREMENDOUS POTENTIAL FORBUSINESS AS WELL AS THE SOCIETY AS A WHOLE.THERE WILL BE A GREATED DEPENDENCY ON IOT TECHNOLOGY TO IMPROVE CONNECTIVITY , INCRASE THE SPEED OF COMMUNICATION, AND MAKE PEOPLE’S LIVES A RUN A LITTLE SMOOTHER.

BY 2020, 250 MILLION VEHICLES WILL BE CONNECTED TO THE INTERNET,PROVIDING NEW POSSIBILITIES FOR IN-VEHICLE SERVICE AND AUTOMATED DRIVING

MACHINE - TO - MACHINE (M2M) CONNECTIONS WILL GROW FROM 5 BILLION AT THE BEGINING OF THIS YEAR TO 27 BILLION BY 2024

THE HEALTH CARE INTERNET OF THINGS MARKET SEGMENT IS POISED TO’HIT $117 BILLION BY 2020.

GARTNER SAYS 6.4 BILLION CONNECTED “ THINGS ”WILL BE IN USE IN 2016, UP 30 PERCENT FROM 2015

THE CONSUMER IS THE KING , ESPECIALLY WHEN IT COMESMOBILE APPS. SATISFYING END USE WILL BE PARAMOUNTIF APP COMPANIES DESIRE GREATER USER RETENTION.

90% OF USER’S REPORTED THEY STOPPED USING AN APP DUE TO POOR PERFORMANANCE

94% OF USER’S FIRST IMPRESSION ARE DESIGN RELATED

EVEN WITH 50 MILLION APPS BEING DOWNLOADED EVERY DAY, 25% ARE ABANDONED AFTER A SINGLE DAY; 95% ARE ABANDONED WITH A MONTH