Become a LinkedIn All-Star

In STEPS

 

 

This infographic is part of the Digital Presence project. Furthermore, you can still join the EY Advisory BeNe LinkedIn contest 2014 by joining the LinkedIn Group. Use the QR-code on the right or go to http://bit.ly/eylinkedincontest. For more information about the use of LinkedIn within EY Advisory or the Digital Presence project you can contact: Jan Peter Sigmond or Caroline Breitenstein

You only have one chance to make a first

impression

Most of our clients get the

first impression of EY people via

LinkedIn

 

FACTS

A Complete Profile

100% ...LinkedIn search algorithm first looks for 100% completed profiles. If yours is not complete, you will probably end up at the bottom of search rankings.

Requirements to reach LinkedIn’s All-Star profile: Your industry and location Your current position (+ description) Two past positions Your education Your skills (minimum of 3) A profile photo At least 50 connections

 

 

Professional Photo

 

 

Write a Compelling Summary

 

 

Keep it Short & Simple

Use Keywords

Write in 1st Person

Keep your Profile Up-to-date

 

 

...Don’t forget to keep your LinkedIn profi-le up to date. You should try to update your LinkedIn profile at least once every three months.

3M

Are you aware how you can take advantage of LinkedIn for personal branding and EY business development?

Source: The State of Social Marketing EY in the Big 4, January 2014 

EY ranking in employee profile completion when benchmarked

… professionals use LinkedIn globally at EY 142,832 

69% of EY Employees have LinkedIn Profiles

Average Profile Completion is 67%