Infographic Linked In Audience Global 2012
-
Upload
aaron-downes -
Category
Documents
-
view
322 -
download
0
Transcript of Infographic Linked In Audience Global 2012
The Global LinkedIn Audience A LOOK AT THE WORLD’S LARGEST PROFESSIONAL NETWORK
LinkedIn reached out to a sample of its 150 million+ members across the world to learn about who they are and what they do on LinkedIn.
Members turn to LinkedIn for a variety of reasons:
of members prefer to have separate social networks for their personal and professional lives.
Members are more con�dent in the professional information on LinkedIn.
73% Networking
with other professionals
70% Fostering
their professional identity
LinkedIn’s audience of professionals is one of the most in�uential on the web.
4 out of 5LinkedIn members drive business decisions.
46% Maintaining
Industry expertise
47% Following
current industry discussions
28%
of members are senior-level executives (director and above).
39%
of members are responsible for managing budgets.
64%
say LinkedIn helps them develop relationships and grow new business.
78%
71%
23%
33%
1.8 Billionbusiness leads generated in 2011 via LinkedIn.
2 out of 3use LinkedIn for business purposes such as keeping up with industry news.
LinkedIn members deeply value our brand as
a professional, trusted, and remarkably different social environment.
39%
Yahoo!
Groups
Sources: LinkedIn Audience 360 Study, Report, based on 13,368. LinkedIn members age 18+, across 8 markets, �elded August through December 2011.
marketing.linkedin.com