Infographic: How to Optimize Videos for SEO

V IDEO HOW TO OPTIMIZE FOR SEARCH ENGINES A STARTER GUIDE A Guide By LocalVox Media Creating search engine friendly videos gives your business an additional way to show up in search results and attract new customers. Unlike text, search engines cannot read a video. Instead, you must focus on optimizing the text and meta information in videos in order to rank. File Names Titles Descriptions Tags Categories Visibility KEY ELEMENTS OF VIDEO SEO: 1 4 2 5 3 6 Each part is equally important in creating highly effective video optimization. 1. FILE NAME 2. TITLE When saving your video, choose a keyword friendly file name (not the default time stamp assigned by the device). Craft an SEO optimized title for your video by using relevant keywords. Be noticed for showing up first in search, not for forgetting to remove the file extension from your title. Video SEO for Beginners | LocalVox Media 3. DESCRIPTION 4. TAGS 6. VISIBILITY 5. Categories The key to optimizing your video description for search is including rich and relevant content. Don’t forget to include a URL at the beginning of the description with the http:// prefix, otherwise it won’t show up as a link. Don’t forget about tags. They allow you to add keywords that wouldn’t fit into the description naturally. Tags should be 1-2 words, with each set separated by a comma. Make sure our visibility is set to public. Otherwise, all of your optimization attempts will have been in vain! YouTube may be the most popular video sharing site, but it isn’t the only one. Choosing a category groups your video in with similar videos. This expands the reach of your videos, allowing new viewers to discover them. Your description should be keyword rich and can include a full transcript of the video or a description of what it is about. WARNING! Never, ever stuff keywords! It will only reflect upon you negatively. Keyword stuffing angers search engines and confuses viewers. WHERE TO POST YOUR VIDEOS: www.localvox.com http://www.localvox.com - Video SEO is an effective way for small business owners to show up on Google!

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Video is an interactive way to showcase your company, products and services in an easy to digest format for customers. It is so effective that 64% of website visitors are more likely to purchase a product online after watching a video. So how do you optimize your online videos so that they display in search engines like Google, Bing and Yahoo? LocalVox has compiled a list of six steps to optimizing your videos for SEO success in the infographic below.

Transcript of Infographic: How to Optimize Videos for SEO

Page 1: Infographic: How to Optimize Videos for SEO

VIDEOHOW TO OPTIMIZE

FOR SEARCH ENGINES A

STA

IDE

A Guide By LocalVox Media

Creating search engine friendly videos gives your business an additional way to show up in search results and attract new customers.

Unlike text, search engines cannot read a video. Instead, you must focus on optimizing the text and meta information in videos in order to rank.

File Names

Titles

Descriptions

Categories

Visibility

KEY ELEMENTS OF VIDEO SEO:

1 42 53 6

Each part is equally important in creating highly effective video optimization.

1. FILE NAME 2. TITLEWhen saving your video, choose a keyword friendly file name (not the default time stamp assigned by the device).

Craft an SEO optimized title for your video by using relevant keywords. Be noticed for showing up first in search, not for forgetting to remove the file extension from your title.

Video SEO for Beginners | LocalVox Media

3. DESCRIPTION

4. TAGS

6. VISIBILITY

5. Categories

The key to optimizing your video description for search is including rich and relevant content. Don’t forget to include a URL at the beginning of the description with the http:// prefix, otherwise it won’t show up as a link.

Don’t forget about tags. They allow you to add keywords that wouldn’t fit into the description naturally. Tags should be 1-2 words, with each set separated by a comma.

Make sure our visibility is set to public. Otherwise, all of your optimization attempts will have been in vain!

YouTube may be the most popular video sharing site, but it isn’t the only one.

Choosing a category groups your video in with similar videos. This expands the reach of your videos, allowing new viewers to discover them.

Your description should be keyword rich and can include a full transcript of the video or a description of what it is about.

WARNING!Never, ever stuff keywords! It will only reflect upon you negatively. Keyword stuffing angers search engines and confuses viewers.

WHERE TO POST YOUR VIDEOS:

www.localvox.com

http://www.localvox.com - Video SEO is an effective way for small business owners to show up on Google!