The right to be forgottenThe regulation introduces a ‘right to be forgotten’ by internet firms. If a person requests, you will have to remove all data held on them and any information you have published about them on the internet.

Action Plan1. Get consent for direct marketing from prospects and customers now. Customers are the easiest place to start.2. Start investing in a content marketing programme. People will ‘opt-in’ for information that educates and informs.3. Allocate more budget to telemarketing. The EUDR states you cannot store personal information without consent, but switchboard telephone numbers are not personal.

Email this infographic to your colleagues and also tweet about the proposed law using hashtag #EUDR.

How the EU plansto kill B2B marketing

(And how to prevent being a casualty)

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EUDR news pagebit.ly/SCiEUDR

SlideSharebit.ly/SCiSlide3

New EU Data Protection RegulationExperts believe the new law will be introduced between 2014-2016. The existing Directive will be replaced by a new Regulation. This means the same law will apply across all EU countries.

You need consent for ‘personal’ dataThe EU Data Regulation (EUDR) states you must obtain explicit consent via ‘clear statement or affirmative action’ to store and use personal B2C or B2B data. This changes marketing from an opt-out system to an opt-in rule.

What is personal B2B data?

Full name

Job titleWork email addressDirect telephone numberActions & behavioursComputer IP address

Computer IP AddressesIP addresses are listed as personal data. So you will need consent from visitors to record and store their activity on your website. This will affect web analytics and online marketing.

Data Protection OfficerCompanies employing more than 250 staff will need to designate a Data Protection Officer.

What should you do now?Yes, you could stick your head in the sand and hope the problem goes away. Or you could take action and start making plans now.We’ve suggested a brief Action Plan below.

Failure to complyEach country will have a new National Supervisory Authority to investigate breaches of the Regulation. Fines will be as high as €1,000,000 or 2% of global turnover.

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SCi started life as a B2B telemarketing agency in 2002, but we’ve grown to become a leading sales acceleration company. Voice marketing and human interaction are still our core services, but they are supported by other online/offline marketing tools.

SCi Sales Group Ltd T: 020 8846 3950 E: info@scisalesgroup.com W: www.scisalesgroup.com

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