Mobile Internet ad spending share of total digital ad spending in Western Europe

+118% in 2014

Mobile advertising spending growth in Western Europe

Mobile advertising will account for 1/3 of all digital advertising spending in 2015

MOBILE SHOPPING DRIVES WESTERN EUROPEANRETAIL E-COMMERCE SALES

MOBILE USAGE CONTINUES TO GROW STRONGLY

MOBILE IS THE FASTEST-GROWING SEGMENT OF DIGITAL ADVERTISING

2013 2014 2015 2016 2017 2018

168

295 303 308 313 316 319

201234

258277

289

2011 2012 2013 2014

3%

97% 93%86%

73%

7%27%

14%

Internet tra�c by platformin Europe

12.2% 24% 33.8% 43.5%

+345%M-commerce growth during

the Christmas season in Western Europe

53.7% 63.4%

20142013 2015 2016 2017 2018

Internet & mobile internet user growthin Western Europe (in million)

Internet Users

Mobile Phone internet Users

Computer

Mobile (smartphone, tablet)

22.3%of online Christmas sales will

occur on mobile this year

+118%

+57%

+40%

+32%

MOBILE IS A KEY DRIVER OF DIGITAL GROWTH IN WESTERN EUROPE

Sources : eMarketer, StatCounter, Retailmenot

Mobile is growing 10-foldfaster than total digital ad spending in 2014

+118%+11.2%

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