INFOGRAPHIC: Festive Motivation: Creating the Snowball Effect in your business
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After the excitement and indulgence of the Christmas holidays, returning to work in January can be a daunting prospect for many employees. Over 50% of this is b2b 45% of this spend occurs in the last three months of the year OCT NOV DEC is spent on gift cards and vouchers every year An estimated “Vouchers are a popular way to motivate employees” Sam Barrett Gift Cards are the MOST REQUESTED gift in Europe Everyone likes (and expects) to receive gifts at Christmas. Festive rewards for customers, employees and associates are a great way of encouraging brand loyalty and increasing motivation. of consumers ask for gift cards for Christmas Beating The New Year Blues Poor weather Poor health (due to over-eating at Christmas) The longest time until a statutory holiday Financial worries (due to over-spending at Christmas) 20% of people exhibit symptoms of poor weather causes depression. 20% of people describe themselves as ‘happy’ during January. 50% describe themselves as ‘happy’ during August. Sources: http://edenred.co.uk/ http://christmasrewards.co.uk/ http://www.independent.co.uk/property/house-and-home/gift-vouchers-were-most-popular-over-a-lean -christmas-says-european-survey-1883448.html— Data from Insight Consulting http://www.dailymail.co.uk/news/article-2081564/Dont-despair-Its-depressing-day-year-say-experts.html http://www.axappphealthcare.co.uk/uk-business/business-resource-centre/features/ http://anthropology.ua.edu/bindon/ant570/Papers/Whitehead.pdf http://www.redding.com/news/2011/dec/11/watch-familys-sugar-intake-during-the-holidays/?print=1 The planning and delivery of rewards is rarely given the attention needed to maximise the return on the investment. not only improve motivation and employee engagement in the short term, but have Guarantee you get the full value of your Christmas rewards by taking these 1. Get Your Planning Right September Plan early. 5. Spread your Investment Check your rewards meet expectations. Incorporate measurable objectives, processes and outcomes into your plan. January Assess when rewards will have the greatest impact. Think about spreading your rewards into the next year. Consider how budget could support business objectives at other times of the year. Cash can get lost in the Non-cash can be as useful as cash but stands out more. Non-cash has double the impact. First when it is given and then later, when it is redeemed. 3. Personalise Employees are accustomed to personalisation. Personalised gifts have greater perceived value. A relevant reward has more impact. EMPLOYEE OF THE YEAR! EMPLOYEE OF THE YEAR! E M P L O Y E E O F T H E YE A R 4. Get your Communications Right Ensure communications are consistent. A one-to-one thank you from the managers is critical. Try to reinforce these messages from a corporate perspective. Give the gift that keeps on giving maximise your expenditure and fully exploit their value. Introducing the biggest family of ‘Compliments’ available in the B2B industry Compliments Select Let your recipients choose their reward for themselves from our complete range of retail, experience, travel and ethical rewards Empowering Capital Bonds Edenred’s market leading multi-store gift retailer options to redeem from. Customisable Compliments Card and deliver it to your recipients with a card customised in your company’s image. Single Store Gift Vouchers & Cards Select a reward from one of over 70 leading retailers guaranteed to make your reward appreciated. Personal Exciting Compliments Experiences A gift that can be put towards any of over 1,000 once-in-a-lifetime experiences. Compliments Passport Impressive Christmas Hampers The traditional Christmas gift. A customisable festive hamper that can have any other reward added to it. Time-Honoured Wine & Dine Vouchers or their families with a reward that helps them dine out or eat in on your behalf. Generous Choice Creating In your Business For the cost of a bottle wine - from as little as £4 a head - you can give your employees access to our Employee Savings platform. market, along with the biggest retailer redemption network of over 140 retailers and 20,000 outlets nationwide. administrative burden, and our Communication Services team can help to ensure that any reward that you issue is understood and appreciated. Visit www.christmasrewards.co.uk Call 0843 453 0209 Email [email protected] steps About Edenred For more information, click here With access to the largest collection of reloadable gift cards and over 2,000 exclusive saving, discount and cashback offers on their everyday and lifestyle spending, a typical employee could save an average of £1,000 across the year, so it’s a gift you can be sure that everyone will appreciate.
Transcript of INFOGRAPHIC: Festive Motivation: Creating the Snowball Effect in your business
After the excitement and indulgence of the Christmas holidays, returning to work in January can be a daunting prospect for many employees.
Over 50%of this is b2b
45% of this spend occurs in the last three
months of the year
OCTNOVDEC
is spent on gift cards and vouchers every year
An estimated
“Vouchers are a
popular way to motivate employees”
Sam Barrett
Gift Cards are theMOST REQUESTED
gift in Europe
Everyone likes (and expects) to receive gifts at Christmas. Festive rewards for customers, employees and associates are a
great way of encouraging brand loyalty and increasing motivation.
of consumers ask for gift cards for Christmas
Beating The New Year Blues
Poor weather Poor health (due to over-eating
at Christmas)
The longest time until a statutory holiday
Financial worries (due to over-spending
at Christmas)
20% of people exhibit symptoms of
poor weather causes depression.
20% of people describe themselves as ‘happy’ during January.
50% describe themselves as ‘happy’ during August.
Sources:
http://edenred.co.uk/
http://christmasrewards.co.uk/
http://www.independent.co.uk/property/house-and-home/gift-vouchers-were-most-popular-over-a-lean-christmas-says-european-survey-1883448.html— Data from Insight Consulting
http://www.dailymail.co.uk/news/article-2081564/Dont-despair-Its-depressing-day-year-say-experts.html
http://www.axappphealthcare.co.uk/uk-business/business-resource-centre/features/
http://anthropology.ua.edu/bindon/ant570/Papers/Whitehead.pdf
http://www.redding.com/news/2011/dec/11/watch-familys-sugar-intake-during-the-holidays/?print=1
The planning and delivery of rewards is rarely given the attention needed to maximise the return on the investment.
not only improve motivation and employee engagement in the short term, but have
Guarantee you get the full value of your Christmas rewards by taking these
1. Get Your Planning Right
September
Plan early.
5. Spread your Investment
Check your rewards meet expectations.
Incorporate measurable objectives, processes and outcomes into your plan.
January
Assess when rewards will have the greatest impact.
Think about spreading your rewards into the next year.
Consider how budget could support business objectives
at other times of the year.
Cash can get lost in the Non-cash can be as useful as cash but stands out
more.
Non-cash has double the impact. First when it is given
and then later, when it is redeemed.
3. PersonaliseEmployees are accustomed
to personalisation.Personalised gifts have
greater perceived value.A relevant reward has
more impact.
EMPLOYEEOF THE YEAR!
EMPLOYEEOF THE YEAR!
EMPLOYEE
OF THEYEAR
4. Get your Communications Right
Ensure communications are consistent.
A one-to-one thank you from the managers
is critical.
Try to reinforce these messages from a corporate
perspective.
Give the gift that keeps on giving
maximise your expenditure and fully exploit their value.
Introducing the biggest family of ‘Compliments’
available in the B2B industry
Compliments SelectLet your recipients choose their reward for themselves from our complete range of retail, experience, travel and ethical rewards
Empowering
Capital BondsEdenred’s market leading multi-store gift
retailer options to redeem from.
Customisable
Compliments Card
and deliver it to your recipients with a card customised in your company’s image.
Single Store Gift Vouchers & CardsSelect a reward from one of over 70 leading retailers guaranteed to make your reward appreciated. Personal
Exciting
Compliments ExperiencesA gift that can be put towards any of over 1,000 once-in-a-lifetime experiences.
Compliments Passport Impressive
Christmas HampersThe traditional Christmas gift. A customisable festive hamper that can have any other reward added to it.
Time-Honoured
Wine & Dine Vouchers
or their families with a reward that helps them dine out or eat in on your behalf. Generous
Choice
Creating
In your Business
For the cost of a bottle wine - from as little as £4 a head -
you can give your employees access to our Employee Savings platform.
market, along with the biggest retailer redemption network of over 140 retailers and 20,000 outlets nationwide.
administrative burden, and our Communication Services team can help to ensure that any reward that you issue is understood and appreciated.
Visit www.christmasrewards.co.ukCall 0843 453 0209Email [email protected]
steps
About Edenred
For more information, click here
With access to the largest collection of reloadable gift cards and over 2,000 exclusive saving, discount and cashback o�ers on their everyday
and lifestyle spending, a typical employee could save an average of £1,000 across the year, so it’s a gift you can be sure that everyone will appreciate.
