THE SEASON ISUNDERWAY

MOST TALKED ABOUTPRODUCTS

PRODUCTS THATSTRESS PARENTS OUT

DISCUSSIONS ABOUTPRODUCT COST

LEVELS OF STRESS DURINGBACK-TO-SCHOOL SEASON

THE HONOR ROLLRETAILERS WITH THE BESTCUSTOMER SERVICE

RETAILERS WITH THEMOST MENTIONS

WHO IS SHOPPING WITH A MOBILE DEVICE?

CONSUMER TRENDSBACK-TO-SCHOOL

SOURCE: Clarabridge Platform | Google | NRF Back-to-School Market Research Study (September 2014)

JC PENNEY

STAPLES

OLD NAVY

KOHL’S

AMAZON

MOMS DADS

SHIRTS

SHIRTS PAPER

“I use a mobile device to shop

online and in-store.”

“I use a mobile device to shop online.”

Dads are more likely than Moms &2x more likely than Teens to shoponline and in-store with a mobiledevice for back to school items

Evaluate your special offers.

What can you do for customersapproximately three weeksbefore a holiday?

Engage online with customers.

Dads and Moms are about 1.5xmore likely than Teens to shoponline with a mobile device forback to school items

Most mentioned, whether positive or negative.

Time frames when researching and purchasingschool items.

6,703

547

3,690 2,421

5,772

24%

9%12%

34%

AmazonWalmartOtherTarget

United States RETAIL STORES

28%

20%

18%

34%

TESCOOTHERSAINSBURY'SAMAZON UK

United KINgdom RETAIL STORES

27%

67%

65%

75%

17%

77%

65%

20%18%

17%

8%

5%

64%

35%

53%

43%

21%

18%

18%

16%10%

PENCILS BINDERS HEADPHONES SCISSORS

SHOES PANTS PENCILS

1000

900

800

700

600

500

400400

300

200

1000

08/01/2014

RESEARCHINGBY MID-JULY

PURCHASINGBY MID-JULY

PURCHASINGBY LATE JULY

PURCHASINGBY MID-AUGUST

RESEARCHINGBY LATE JULY

08/10/2014 08/20/2014 08/31/2014

100%

80%

60%

40%

20%

0

MARKERS

NOTEBOOKS

SHOES

PENS

PENCILS

SHIRTS

PAPER

JULY AUGUST

POSITIVE %

NEGATIVE %