7/30/2019 Infographic: Android's Coming of Age

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ANDROIDS COMING OF AGE

Todays Android is a far cry from anything weve seen before its beautiful and consistent interface,

exquisite devices, and an increasingly mainstream user base are erasing all memory of Android as

the lesser mobile operating system. And users are flocking to it in droves.

Android commands 68% of the global market share, with 4x as many users as iOS.

And these arent the Android users of 2009. Theyre active mobile consumers who are

proving to be a hugely influential user bloc.

WHICH OF THE FOLLOWING DOES YOUR COMPANY PLAN TO USE?

1ST GENERATION

Low Appeal

Cheap Hardware

High Fragmentation

2ND GENERATION

Growing User Base

Better Devices

Greater Functionality

CURRENT GENERATION

Mainstream

Stunning Devices

Flawless UX

MAY 2010 MAY 2011 TODAY

ACTIVATIONS PER DAY ACTIVATIONS PER DAY ACTIVATIONS PER DAY

2009 2010 2011 20132012

1,300,000400,000100,000

THE GOLDEN AGE OF ANDROID

QUINTUPLING THE CONSUMER MOBILE MARKET

iOS USERS

178.3mmANDROID USERS

189.7mm

FACEBOOK USAGE STATS

ANDROID DEVICES, WORLDWIDE

Nexus404, Google Reveals Android Usage Stats

At Google I/O 2010 Day 2 Keynote

http://bit.ly/RzrLsU

TNW, Google I/O: 400,000 Android devices are

activated every single day

http://tnw.co/Ww0Suy

TechCrunch, Eric Schmidt: There Are Now 1.3 Million

Android Device Activations Per Day

http://tcrn.ch/V74k0N

BGR, Google: 200 million Android devices activated

worldwide; 550,000 activations daily

http://bit.ly/SYRyhq

CalvinAyre.com, Googles Android hits 190 million

users worldwide

http://bit.ly/Ww12BX

TNW, Android growing 250% year-on-year, with over 300

million total devices worldwide

http://tnw.co/SZyQly

AndroidCentral, Google: Quarter-billion Android devices

worldwide, 11 billion downloads

http://bit.ly/V5ckK0

InsideFacebook, The state of Android vs iOS usage

among Facebook users

http://bit.ly/TrPQBK

TNW, A million Instagram Android app downloads in a

day isnt cool. You know whats cool? 5 million in 6 days

http://bit.ly/TrPQBK

CNET, Google nudges developers to build Android-

optimized apps

http://cnet.co/V75RUH

TechCrunch, Googles Play Store Hits 25 Billion App

Downloads, Kicks Off Five Day Sale To Celebrate

http://tcrn.ch/Rz1JGq

Nielsen, Two Thirds of New Mobile Buyers Now Opting

For Smartphones

http://bit.ly/RzugeB

IDG Connect, The Global Shift to Android: Business &

IT Professionals

http://bit.ly/U0xqxt

Forrester, The State of Mobile Technology Adoption

http://bit.ly/U0xAoh

Android Authority, IDC: Android has four times more

global market share than iOS

http://bit.ly/V76Jsg

Journalism.org, Device Ownership

http://bit.ly/TrRzXN

Theres no doubt that Android is making its presence known in the consumer world, but the

Enterprise has been slow to adapt. As Android devices continues to flood the market, more and

more companies will see the need to support Android as they today support iOS.

SHIFTING TO THE ENTERPRISE

The Android framework isnt limited to phones and tablets, and weve already seen it used

to power devices such as cars, electronics, and industrial equipment. As more machines

enter the Android ecosystem, well quickly see the barriers slip away between mobile and

the world around us.

MOVING BEYOND MOBILE: POWERING THE ANDROID ECOSYSTEM

SOURCES

Currently Use Plan to use Neither

U.S. MARKET SHARE

INVESTMENTS IN BUSINESS

GLOBAL SHIFT TO ANDROID

WHERES ANDROID HEADING?

iPhone / iOS

Android

Blackberry

Windows

Other (Symbian, bada, WebOS)

68% 29%

54% 40%

30% 21% 49%

52%

81%

21% 27%

9% 10%

3%

6%

10mm

50mm

100mm

250mm

400mm

500mm

WORLD MARKET SHARE

68%Android

17%iOS

51.9%Android

34.3%iOS

Of the 11% of US adults who owned a tablet in 2011 Of the 22% of US adults who own a tablet today

81%Apple iPad

4%Other

15%Android

52%Apple iPad

48%Android

2011 2012

INSTAGRAM

GOOGLE PLAY

First-time purchasers who say they will buy an Android tablet

Android iOS

30.1%

50.0% 43.6%

42.1%

44.7%

35.1%

49.3%

29.1%

21.7% 20.5%

35.0%

28.9%

24.3%

22.7%

DESIGNED BY:

675k Apps in Google Play & counting... 25 billion total downloads

1.5 billion

downloads

per month

ANDROID

LAST QUARTER U.S. PURCHASES

58.6%Android

33%iOS

WHERES ANDROID HEADING?

2008 2009 2010 2011 2012 2013 2014