INFOGRAPHIC ALLEMAGNE
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Transcript of INFOGRAPHIC ALLEMAGNE
TOP 4 PRODUCTS PURCHASED ONLINE
TOTAL VALUE OF THE ONLINE MARKET IN 2011
HOW DO THE SHOPPERS
DO RESEARCH(in %)
Using a search engine (usually Google)
Using price-comparison sites
Find retailers from brand web sites
Ebay
Community/review/test web sites
20
44
40
have purchased online during 2011 or a similar number that can describe how mature the market is
WHAT INFLUENCE THE GERMANS MOST WHEN THEY VISIT YOUR WEB SHOP (in %)
42 million
€34.000.000.000
GERMANYE-COMMERCEWhat you need to know to sell online in Germany
WWW
BUY
BOOKS/DVD
TICKETS ELECTRONICS
WHAT YOU HAVE TO DO TO BE
SUCCESSFULIn Germany you have to be fully localized, there are so many skilled competitors. Almost won't do the trick for you.
German’s are thorough people, they do research and a good reputation is critical.
Safe shopping and free shipping
Price and speed
WHAT WILLHURT YOUR
CONVERSION RATENot answering the phone in native German (German online shoppers call a lot)
Not having the right distribution solution can reduce conversion rate with 10%
See Infographics from other countries at: http://makesyoulocal.com/e-commerce-statisticSources: http://www.ecommerce-leitfaden.de/download/studien/Studie_Multikanalvertrieb.pdfhttp://www.bvh.info/zahlen-und-fakten/allgemeines/http://de.statista.com/statistik/daten/studie/165161/umfrage/meistgenutzte-zahlungsverfahren-der-kunden-von-online-haendlern/ibi research 2012
49
SOCIAL MEDIA STATUS
POPULATION
81,859,000After UK, this is the biggest ecommerce market in Europe. A market with lowshipping costs and a market with many attractive channels.
A GERMANONLINE SHOPPER
WAS SPENDING IN 2011€809
WHAT INFLUENCES THE BUYING OF WOMAN AND MEN
42%58%
G E R M A N Y
HOW WE PREFER TO
PAY ONLINE (in %)
45
35
23
17
9
Invoice
Online banking
Paypal
Credit card
Lastschrift (direct debit)
€12.820.000.000 €3.260.000.000
€3.260.000.000€8.000.000.000
TWITTER ACCOUNTS
FACEBOOK USERS
5 million
24 million
HOW GERMANS DECIDE WHERE TO SPEND THEIR MONEY
WHO IS BUYING?
Price 80 65
6079Trust worthty
Payment options
Delivery options
Return policy
FASHION
74
70
Return rates in Germany
are high! In fashion
expect around 35%
The growth in online sales since last year is 12,2% - equals more
than 4 billion EUR.
We help web shops getestablished in new countries