Growing the Digital Business: Accenture Mobility Research 2015

Globally Accenture surveyed nearly 2,000 executives in nine industries and 15 countries around the world, to explore how companies are applying digital technologies to improve their organizations.

Organizations across the board are embracing digital technology

...have made significant progress in the last year

...have a holistic strategy and a central team

...have a Chief Digital O�cer

7 in 10 organizations recognise there are gains to be made from combining digital technologiesthe top 5 were:

When asked to rank digital technologies as the most critical to their organization

Analytics Cloud Mobile

When it comes to challenges in the digital era the top five issues were:

...securityconcerns

...keeping pace with digital

advancements

...finding theright technology

partners

...exploiting the potential of

digital

...enough skills/resources to

support digital

51%

the top 3 were:

41% 37% 36% 34%

83%

80%87%

48%46%

46%45%

...create new revenue

opportunities

...increase product/service development

speed

...increasecustomer

engagement

...rapid responseto customer

demands

...enable penetration ofnew markets

34% 30% 18%

45%

Read the full report at www.accenture.com/mobility-research.