Info on certain competitors for the DNA

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The Hindustan Times:



Vir Sanghvi Talks about the HT in

an article for The Mint

Title : I WROTE: My last column for Mint

Link :http://virsanghvi.com/vir-speak-detail.aspx?ID=43

Newspapers have different ways of handling criticism. When I waseditor of the HT we had a simple policy. If the criticism came from acredible source we carried it prominently. Even after I left, thattradition has continued. All kinds of people have been given space andprominence to criticize both the paper and myself. When I attackedYashwant Sinha, he responded with an angry piece, which we ran infull on the edit page. When Ram Guha tore apart my tribute to Rajiv

Gandhi we carried his piece in exactly the same space where mine hadappeared.

I believe that the ability to carry criticism of yourself is the mark of acompetent editor and a confident publication.



Hindustan Times

Type : Daily Newspaper

Owner : HT Media Ltd.

Editor-in-chief : Mr. Sanjoy Narayan

Managing Editor : Mr. Samar Halarnkar

Advisory Editorial Director HT Media Ltd : Raju Narisetti

CEO HT Media Ltd : Rajiv Verma



Hindustan Times

Hindustan Times is one of India¶s most respected andleading English dailies & is the flagship newspaper of HTMedia. It is owned by the KK Birla branch of the Birlafamily.

Indian Readership Survey (IRS) 2008 : HT has a readershipof (6.6 million) & second most-widely read EnglishNewspaper in India after The Times of India.

Inaugurated by Mahatma Gandhi in the year 1924, Thenewspaper has editions published from Delhi, Mumbai,

Lucknow, Patna, Ranchi and Kolkata. Noted Columnists like Vir Sanghvi , Barkha Dutt, Karan

Thapar, Indrajit Hazra, Khushwant Singh, have beenassociated with HT.



Supplements of the HT



AYouth oriented daily supplement of the Delhi

edition of HT that spans from Hollywood,

Bollywood, Fashion, Retionship, City and

Campus to information on Technology andHealth

The core TARGET GROUP being 16 to 29

years, HT Cafe offers In-depth coverage on daily

Lead story, Gossip, Bollywood, Hollywood &Celebrity Scan, Page 3 parties, Television,

Relationship, Fashion, Food, etc.

Brunch comes every Sunday in a unique magazine

format & caters to everyone from a child to an adulton various topics like celebrity talk, travel, lifestyle

,etc.Association of prominent Journalism

personalities like Vir Sanghvi gives the supplement

a definite boost and edge.



HT Estates is an Every Saturday Realty supplement

It offers countless options on property buying and

selling.Also, it enlightens both the buyers and

sellers on legal aspects of realty transactions, realtytrends, loan rates, etc.

A µpeek around the corner¶ is what Live offers to

its readers - a supplement that caters to the readers¶

quest for local news. This supplement hasdedicated 8 editions for 8 zones in Delhi and

appears once a week in every zone.

The supplement is a source of comprehensive

info around Career options, admission alerts,

Campus decisions/ policies, scholarships, tech

talk, Mock exams, Exam Tips, hostel life, etc.

The supplement offers the much needed guidance

and mentorship to students & their parents.



Shine Week ly is a Career supplement of HT

(earlier known as PowerJobs) . Along with

shine.com, it is the only print career supplementwhich offers both online and print recruitment

options. Shine Weekly also offers valuable

information on various career-related topicslike

career development, interview tips, HR trends,

hot hiring sectors, etc.

The core target group for this supplement is 22 to

40 years. SPLURGE is a weekly glossy

supplement covers lifestyle of the Rich andFamous. It features information around premium

brands in India & around the world, equipping

readers with knowledge of various luxury events

and happenings.



HT MEDIA LTD.:

HT Media was founded in 1924 when its flagship

newspaper, Hindustan Times was inaugurated by

Mahatma Gandhi.

HT Media is one of India's largest media companies.

HT Media operates 19 printing facilities across India

with an installed capacity of 1.5 million copies per

hour. HT media has made its foray into digital &

electronic media and also invests in various business

ventures as mentioned ahead.



SISTER PUBLICATIONS OF THE

HINDUSTAN TIMES



Mint Mint , edited by Suk umar R anganathan, is a business

newspaper from HT Media Ltd, launched in collaboration with

The Wall Street Journal on 1 February 2007,. Objective : delivering 'clarity in business'.

Aimed at : decision makers and policy makers of the country

The first newspaper in India to be published in the Berliner

Format. The design presents business & financial information in a

compact format.

The format itself was designed by Mario R. Garcia, who hasalso been associated with the re-design of the Wall Street

Journal . The weekend edition ,"Lounge" features columns on travel,

fashion, arts, personal technology, parenting, and health.

Specialised online and mobile editions which can be accessed at"www.livemint.com".



Mint SupplementsEvery Monday, Mint Campaign brings exclusive

content on Marketing &A

dvertising and Management& Strategy. It has articles from the leading business

schools like Wharton and Kellogg and an exclusive

column on careers from Jack & Suzy Welch

Markets Watch is published from Tuesday toSaturday and covers the financial markets. It has a

comprehensive list of stocks, derivatives and mutual

funds. It has the largest listing of Mutual Fund

schemes in any daily.

Lounge is the weekend edition of Mint, published

every Saturday. It features articles on Travel,

Gadgets, Fashion, Books, Culture, Parenting and

Food, etc



Hindustan / Hindustan Dainik

H industan Dainik or ''H industan'' ranks as the third

largest-read daily in the country. Hindustan has 13editions across the Hindi belt.

Hindustan is known for its fair, unbiased and secular news reporting and analysis.

The ambition for the brand is to become the partner of progress for the youth in the Hindi belt.

It is spread across Delhi, Bihar, Jharkhand, Uttar Pradesh& Chandigarh.

Also available in key towns like Aligarh, Mathura and

Allahabad. Hindustan dominates in Bihar with an undisputed

readership of over 4 million (as per the IRS 2008)



HT NEXT

HT Next is a complete newspaper for the generationnext.

Specially designed and edited for the youth pursuing

their education. Offers sports news, nuggets on celebs, global and local

news.

It also features a political digest - Day In Politics, a

section on daily science, nature, life, the universe andJLT.

Encourages participation in daily debates, posting amessage on Plug Ins & at regular intervals, the paper also carries quizzes to win fabulous prizes, on e-mail or

SMS.



Metro Now

M etro Now is published by Metropolitan Media Company Ltd.,

a joint venture between HT Media Ltd. and the Times group. M etro Now was launched in Delhi on the February 5, 2007.

The distribution is currently handled by HT and TOI.

A 48-page compact newspaper which comes from Monday toSaturday covers all types of news on nation, world, fashion,

health, Hollywood/Bollywood, sports etc. There are 14 pagesof city news ± all about Delhi & Delhites and a job supplementon Thursday.

The circulation strategy has been to target the young adults atBPO/KPO/IT firms and the Delhi University.



Kadambini

Kadambini is a monthly Hindi magazine with a long

and celebrated history of over 40 years.

It is a socio-cultural-literary & the only Hindi

magazine to cover a wide range of subjects including

literature, science, history, sociology, films and health

with sincerity and popular appeal.



Other Business Ventures by HT Media

Fever 104 FM : Fever 104 F M, owned by HT MediaLimited, was formed in technical collaboration with theVirgin group. The company entered the private FM radiomarket in the four main cities of Delhi, Mumbai, Bangaloreand Kolkata with the brand Fever 104 FM.

Shine.com : HT Media launched its innovative job portalShine.com in June 2008. It has a unique job-matchingtechnology along with career guidance, resume services andindustry information.

DesiMartini.com : HT Media acquired social network,Desimartini in November 2007. It provides a platform for Indians to connect on the internet.Along with that,Desimartini also provides columns by Bollywood

celebrities, Page 3 photos and more.



HT BURDALTD.

HT Burda Media Ltd. is a joint venture between HT Media

Ltd., India, and Burda Druck GmbH, Germany. The joint venture leverages HT Media's world-class

expertise in printing and publishing.

Burda's large global multimedia operation, combining itwith India's unique competitive advantage to offer

publishers international printing standards at a costadvantage.

FIREFLY E-VENTURES

A100% HT Media subsidiary, Firefly e-ventures focuses oncreating and building brands & businesses in the Internetmedia space.

With brands like Hindustantimes.com, Livemint.com,Desimartini.com and Shine.com in its portfolio, Fireflypromises to be an exciting addition to the HT Media family.



STR ATEGIC PARTNER SHIPS

Strategic Partnerships is a new division started by HT Media at thestart of the year 2008. This division identifies growth companies andenters into strategic partnerships with them. The motive is to cater tothe advertising needs of growth companies by providing them acashless form of advertising and building up their brands, therebyenhancing the value of the business.

As a strategic partner, companies enjoy the following benefits inaddition to advertising:

Providing capital to fund the media spends enables them to build thebrand faster, and thereby grow their business faster.

Free media planning advisory services and creative development byexperienced resources and experts in brand communication.

Access to the vast and experienced pool of management expertise of HT Media for any kind of guidance and support.

Freeing up cash that can be utilized for other business needs.

Complete flexibility to advertise across different media properties of HT Media group and for any of the products of the company.



HT Marketing Solutions

HT Marketing Solutions has been formed to offer

holistic solutions to clients aiming for a complete

and effective connect with the target consumers.

HT Marketing Solutions builds a powerful and

appropriate idea for a brand after which mass

media, activation and PR are used to provide an

impactful implementation of the core idea.



HT Pace ( Partnerships for Action in education )

HT PACE is a front-runner of all NIE (Newspapers in Education)initiatives of the country.

PACE presently reaches out to over four hundred thousandstudents in Delhi, Lucknow, Jaipur and Chandigarh.

Each city brings out its own edition of HT School Times, providescurriculum support, conducts exclusive interactive sessions forstudents, principals and teachers and also brings about aplethora of events, inter-school competitions and fun-filledcontests.

PACE has received recognition both at national and internationallevels and is today a globally recognized NIE programme

appreciated by: The former President of India, Dr. A.P.J. Abdul Kalam The World Association of Newspapers UNESCO, UNFPA, UNICEF, UNIC, WHO The World Bank Save the Children UK



HT Events

Hindustan Times Leadership Summit. HT City Delhi Shopping Fest,

Fever 104 A. R. Rahman Concert,

Miss India Worldwide,

HT Polo,

HT I Love Delhi and

Mint HT Luxury Conference.



MINT Events

Mint 'Clarity through Debate' ConclaveVisit: http://www.livemint.com/debate

It is a high level business conference that aims to identify topics that concern us as readersand as participants in this era of transition and excitement in Indian business.

Mint brings the top corporate leaders & decision makers together on a platform to bringclarity to the issue.

Nine µMint Clarity through Debate¶ conclaves have happened so far. Namely :

1) The Mint Technology Conclave

2) The Mint Financial Conclave

3)The Mint Real Estate Conclave

4)The Mint IT in Bank ing Conclave

5)The Mint Annual Bank ing Conclave

6)The Mint South Bank ing Conclave ± II

7)2008: ATurning Point f or Private Equity in India

8)The Mint South Bank ing Conclave

9)Cities as vehicles of innovation and creativity

( All conclaves are webcast live on livemint.com & HT.com.)



THE TIMES OF INDIA:



Owner : Bennett, Coleman & Co. Ltd.

Publisher : The Times Group

Editor-in-chief : Jaideep Bose Associate editor : Jug Suraiya



The Times Of India was founded on November 3, 1838 as The Bombay

Times and Journal of Commerce & was a bi-weekly edition. The daily editions of the paper were started from 1850 and in 1861.

Post Independence, the ownership of the paper passed on to the thenfamous industrial family of Dalmiyas and was later taken over by SahuShanti Prasad Jain of the Sahu Jain group from Bijnore, UP.

It is the World's largest English-language broadsheet daily newspaper in

terms of circulation. (As per World Press Trends 2008). Indian Readership Survey (IRS) 2010 : The Times of India is the most

widely read English newspaper in India with a readership of 13.4 million.

TOI Online was the world's most-visited newspaper website with 159million page views in May 2009.

The Times of India is nation's leading media conglomerate with 45 dailiesand periodicals in 3 languages and 108 editions from 9 centers and acombined readership of over 40 million.

The Times is self-declared as a liberal newspaper.



Editions:

Allahabad

Ahmedabad

Bhubaneswar Bangalore

Bhopal

Chandigarh

Chennai

Delhi Goa

Guwahati

Hyderabad

Indore

Jaipur

Kanpur

Kolkata

Lucknow

Mangalore

Mumbai

Mysore

Nagpur Patna

Pune

Ranchi

Surat

T he T imes of India is printed from the f ollowing places in India:



City-Specific Supplements:

Delhi Times

Calcutta Times

Bombay Times

Hyderabad Times

Indore Times Kanpur Times

LucknowTimes

Nagpur Times

Bangalore Times

PuneTimes

AhmedabadTimes

and Chennai Times

The Times of South

Mumbai The Times of Doon

Meerut Plus

Haridwar Plus

Bhopal Plus

These city supplements carry entertainment news, gossips, page3

party news, photographs and other lifestyle related happenings in

metros and big cities.



Regular Supplements & Tabloids:

Regular Supplements

Times Wellness

Education Times

Times Ascent

ZigWheels

Times Matrimonials / Property / Classifieds

Whats Hot ( Friday s)

IDiva ( Saturdays )

Times Life ( Sundays )

Tabloids

Mumbai Mirror

Pune Mirror

Kolkata Mirror

Bangalore Mirror

Ahmedabad Mirror Indore Mirror



PUbTimes Wellness, Published on Saturdays, f ocuses on

solutions to health issues and guidance to better living.

Published on Wednesdays, Editorial of Times Ascent

centers on human resource development, & the impact &

implications on business and society.

EducationTimes, published on Mondays, caters to

the student community, as a career guidance

counselor & advisor.

Aweekly supplement along with the Times of India in

a few major cities of India, Zigwheels also has a weeklyTV program on Times TV & also has an internetwebsite zigwheels.com which is an automotivewebsite reviewing, discussing, features and interviewson Indian vehicles.



Times Life is the Sunday Special supplement which is featuredriven & has prominent articles on various topics like health &

wellness, style, movies, recent trends, social issues , etc.

The WHAT¶S HOT supplement of the TOI, published on

Fridays, Focuses on the latest happenings/events. Special

pages are also created f or channels and details of programmes

R ouge, a TOI f ortnightly supplement, published on

Saturdays was rebranded as iDiva in 2009. The iDiva

experience is about enhancing personality, while also

contributing a point of view. It is f or the contemporary

woman who sees herself as a Diva - be it in style, work ,

relationships, health,etc. Idiva.com is the online portal of the

same.



Times Property: The week ly supplement has real

estate and property news.

Times Classif ieds: Carries advertisements regarding

jobs, buy and sell of items etc.

A Match-mak ing supplement published by the

Times Of India which carries adverts of those

look ing f or a life partner f or themselves or

their nearest k in.



The Times Group: Headed by brothers Samir & Vineet Jain, The Times

Group is the largest media services conglomerate inIndia.

The company has : * 11 publishing centers, *15 printing centers,[

*55 sales offices, *Over 7000 employees, *5 dailies, *2 lead magazines *29 niche magazines reaching 2468 cities and towns *32 Radio Stations

*2 Television News Channels, 1 Television Life StyleChannel



TOI Sister Publications: Economic Times - A Financial daily

NavbharatTimes - Hindi Daily Newspaper

Maharashtra Times - Marathi Daily Newspaper

Vijay Karnataka - India's largest Kannada daily.

Vijaya Next Launched recently, Vijaya Next is published everyFriday, (Kannada). It is insightful yet youthful and has content mixthat focuses on culture, fashion, lifestyle, entertainment and sports

apart from current topical issues.

Femina - Women's magazine published in association with BBC

Filmfare - English Film Magazine published in association with BBC



World Wide Media:

World Wide Media - A magazine joint venturebetween BCCL and BBC magazines. Top Gear India An automobile magazine. It brings the

best stories and the most exciting cars, and a fresh,

unique look into the world of motoring. Hello! A Magazine that features News and pictures

from the world of celebrity, royalty, entertainment, filmand music; fashion trends and videos; health and beauty;celebrity profiles, etc.

Grazia - Women's monthly fashion magazine, coveringthe latest trends, hottest Indian and internationaldesigners, must-know shopping spots, style tips, andeverything urban



BBC Good Homes - BBC Good Homes is a monthlylifestyle and interior magazine that focuses on decor.Features the latest lifestyle trends, with inspirationaldecor ideas, DIY tips, practical shopping options, tips onproperty hotspots, and stories of real hometransformations.

What To Wear Launched as Femina What To Wear &was complimentary withFemina. Standalone magazine

now, it is a monthly fashion shopping guide. Flmfare (English & Hindi)- A magazine about magazine

about Indian cinema. It Includes film gossip, reviews, starinterviews, movie database, photo downloads, movietrailers, and information on movies and classics.

Femina - It is primarily a women's magazine and featuresarticles on relationships, beauty and fashion, cuisine, andhealth and fitness. It also features articles on celebritiesand cultural facets of Indian women.



Digital & Electronic Media:

The company stepped into Television Business by

launching a lifestyle and entertainment channel -Zoom in 2004.

Launched ET Now : a business news channel, in2009 & also has a 24 hour English news channel,TIMES NOW launched in 2006 (joint venture

between Reuters and the Times Group)

One of Indias leading radio channel - Radio Mirchi



Times Group Subsidiaries:

ENIL & TIML Entertainment Network India Ltd. & Times InfotainmentMedia Ltd. Control :

Radio Mirchi : National network of Private FM stations. (32 stations) 360 Degrees : 360 Degrees is the Experiential Marketing & BTL

solutions arm of Times Innovative Media Pvt. Ltd. (TIMPL). It is a100% subsidiary of Entertainment Network India Ltd. (RadioMirchi), a Times of India Group company. 360 Degrees producesand manages some of the most spectacular events in India.

Times Outdoors : Handles Outdoor events, Outdoor Advertising &Billboard Marketing., Campaigns etc.

Mirchi Movies Limited : Mirchi Movies Limited is the FilmEntertainment arm of the Times Group. The company functions asan independent Production House & focuses on owning motionpicture content and marketing, distributing and exploiting thesame in India and overseas. ( Producers of BEING CYRUS )

When infotainment became the buzzword TimesEntertainment, Times New Media, Times Music and Radio

Mirchi entered this lineage.



Other Business Ventures:

Times International Media Marketing , was launchedwith the role of attracting International business toIndia through a developmental approach.International Media Representation representschosen mainline and business publications worldwide.

Times Centre for Media & Management Studies, TheTimes School of Journalism & Times School of Marketing are the educational institutions set up byTimes group. The programmes offered are

autonomous courses and not linked to anyeducational bodies overseen by the governmentagencies. The courses have been readily accepted bycorporate world and the Alumni of the school work for

reputed media houses and MNCs.

Th hil th i f th th Ti



The philanthropic arm of the group, the TimesFoundation, offers Non Government Organisations ,institutions & others all over India, a platform toconverge and address the country's developmentalneeds.

Times Retail with Planet M outlets staging merchandisefrom music to designer watches, books & cafes.

TBSL, corporate website of TBSL. (Times Business

Solutions Ltd.) TimesJobs, a jobs portal

SimplyMarry, a matrimonial portal Magic Bricks, a real estate portal

Yolist, free classifieds portal Ads2Book, online classifieds booking system for print

publications PeerPower, a Senior-Level business networking portal



Times Private Treaties Times Private Treaties is a barter program in which

Advertisement space is bartered for equity stakes in new andestablished companies. This has been an extremelycontroversial trend started by the Times Group, as it breachesthe sanctity of media. Times treaties is known for acquiringlarge stakes at inflated valuations in return for advertisingspace (and articles which appear as news items.

TIML Radio Limited TIML Radio Limited which purchased Virgin Radio (and

renamed to Absolute Radio) in the UK.This company is adirect subsidiary of BCCL (not through TIML or ENIL).

Times Syndication Service The syndication division of The Times of India Group, grants

reprint rights for text, images, cartoons/illustrations,audio/video and microfilms drawn primarily from TimesGroup publications.

Ti G ff I t t i ld id th t



Times Group offers Internet services worldwide that coverseverything from art to airlines, knowledge events to telecomand integrated marketing,. The site is visited by millions of usersfrom India and other countries of the world. Websites of Timesgroup are :

http://www.timesofindia.com (The Times of India)http://www.economictimes.com (Economic Times)http://www.indiatimes.com(Indiatimes)http://www.epaper.timesofindia.com (TOI e Paper)http://www.syndication.indiatimes.com (Times SyndicationService)http://www.educationtimes.com(Education Times Acomprehensive education portal)http://www.timesascent.in(Times Ascent A HR communityportal)http://www.timesjobs.com(Times Jobs.com A job portal)http://www.simplymarry.com (Simply Marry.com Amatrimonial portal)http://www.magicbricks.com (Margi Bricks A real estateportal)http://www.radiomirchi.com(Radio Mirchi)



Events by the Times Group:

Sponsors Miss World & Miss Universe Events The Times Group has created a galaxy of stars of

different genres from Femina Miss Worlds andFemina Miss Universes all by-products of Femina MissIndia contests

Played hosts to a galaxy of stars at the FilmfareAwards. Also saluted the best & the brightest at The Economic

Times Awards for Corporate Excellence or the BrandEquity Quiz.

It has touched the lives of its readers & consumersthrough Exhibitions & Fairs - a spectrum from TimesUtsav Consumer fairs, Times Ascent Job Fairs toEducation Events.

Social events by the Times Foundation



DNA Daily News & Analysis:



Type : Daily Newspaper

Owner : Diligent Media Corporation

Editor : R Jagannathan

Founded : July 30, 2005

Headquarters : Mumbai



DNA : Daily News & Analysis

Launched on July 30, 2005, targeted at a young readership,

DNA is India's fastest growing English newspaper. Published from Mumbai, Ahmedabad, Pune, Jaipur and

Bengaluru in India.

A high-profile advertisement campaign with the taglineSpeak up, its in your DNA preceded the launch of DNA.

DNA is owned by Diligent Media Corporation, a jointventure between DB Corp Ltd. (Dainik Bhaskar) & EsselGroup.

The paper has a liberal outlook, and supports reformists in

Mumbai and across the world. Through news, views, analysis and interactivity, DNAprovides readers with a composite picture of India and theworld.

DNA is the first daily newspaper in India to introduce an all-

colour page format.



DNA Supplements: DNAYA! - DNA provides a supplement called "YA!young

adults" in Bombay and parts of Pune. It is mainly targetedtowards kids from as young as 4 years to 18.

Won the IFR A Bronze award in 2007 for best designed

newspaper supplement. IFR A is an international publishers'

association, which recognises a newspaper's contribution to

overall layout, originality, and content.

Also won PETA Proggy Award for the Best Animal Friendly

Children's Supplement



Di Bh k



Divya Bhaskar

Divya Bhaskar is a Gujarati newspaper, owned by D B Corp

Ltd.. It is the largest circulated Gujarati daily, with the most

number of editions in Gujarat.

Aha Zindagi The Hindi magazine from the Bhaskar group focuses on

lifestyle subjects such as health, mind, body and soul.

Business Bhaskar

Is a Financial Hindi Newspaper, published in Bhopal,

Indore, Raipur, New Delhi, Panipat, Jalandhar andLudhiana with separate editions for each of these cities.



Young Bhaskar Young Bhaskar is an all-round English magazine for the Gen

Next targeted at kids in the 8-16 age group.

Bal Bhaskar

A magazine for children published in Hindi & Gujarati.

Lakshya A magazine that features important career-oriented tips,

experts view from the world of education and corporateworld, a knowledge bank, and information on websites andstudy material required by students from differentbackgrounds.



E t



Events:

DNA ya! Funshala : The DNA ya! Funshala is an

annual event that focuses on organising fun andeducative workshops for the kids.

An integrated Brand Campaign titled "Zidd Karo,

Duniya Badlo" was launched on a nationwidescale led by M S Dhoni.

DB Corp Ltd. played an integral role as an

exclusive partner to New7wonders and its effortsenabling The TAJ MAHAL its rightful place in the7 Wonders of the World.

Bhaskar Woman of theYear Awards



Bhaskar Woman of the Year Awards

Bhaskar Woman of the Year Award is an initiative of Dainik Bhaskar Group to recognize and felicitate the

efforts of real woman who through their self belief anddetermination have made substantial difference /contribution to the people/society and inspired the livesof people around them.

Conduction of Cultural Events Abhivyakti Garba

Abhivyakti' is a non-profit making organization under theBhaskar umbrella and is meant to promote art and artistsand the feeling of cultural unity amongst people. Onestatic feature under its aegis is the annual 'AbhivyaktiGarba' which is conducted at 3 locations Indore, Bhopaland Jaipur.



'India PrideAwards' for excellence in PSUs 2009

A unique award initiated by DBCL under its umbrella

branding of Dainik Bhaskar which aims to identify &facilitate excellence in Public sector Undertakings (PSUs).

B School awards by Dainik Bhaskar Group

Dream Builders Property Expo by the Dainik BhaskarGroup

DNA was one of the Media partners for Summer StormFestival 2010' in Bengaluru

Indian Cricket League (ICL) by Essel Group

Education Biz by Essel Group

K L i



Key Learning:1) Times Group was a trendsetter by launching its private

radio channel by the name of Times FM, later renamed asRadio Mirchi. Ht media followed suit with Fever 104 FM in2006 & DNA came up with My Fm the same year.

2) The Times Group has been continuously innovative and hasbeen quick to enter various media streams like Radio,

Digital & Internet , etc. First to launch its TV channel TimesNow on Reliance Infocomm for mobile viewing.

3) Metro Now : Is the poduct of a joint venture between theTimes Group & HT Media. The Joint Venture was

established in order to draw strength from thecompetencies of both Groups, allowing them to worktogether to efficiently grow an exciting and nascentmarket. HT being dominant in the NCR & Times of Indiabeing an age old newspaper with an unbeatably strong

consumer base across India.



K L i Hi d t Ti



Key Learning: Hindustan Times

Strengths

Strong existing customer base in Northern India. Esp. the NCR. Reputable lineage as was inaugurated by mahatma Gandhi and his son

was once the editor of the daily. Renowned journalist & writer Khushwant Singh was once the editor of HT.

Weakness

Is not as popular in the rest of India as in the NCR. Has not been able to outdo the popularity of TOI .

Opportunities Growing Consumer base out of the NCR via advertisements.

Creating a need for the newspaper by cashing on its low price. To extend its publication all over India.

Threats Strong competition due to Entry of new players that are cost effective in

comparison.

Info on certain competitors for the DNA

Documents

Transcript of Info on certain competitors for the DNA