8/13/2019 Info graphic: Black Twitter Real and Influential

1/1

B L AC K T W I T T E R

fuels a new

consciousness&movement among black millennials

12% NON-HISPANIC WHITES

14% HISPANICS

black millennials are more lIkeLY to follow

I N F A C T M O R E T H A N O N E Q U A RT E R

28%OF AFRICAN-AMERICANADULT INTERNET-USERS

TWEET, COMPARED WITH

11%18-34 YEAR OLDS SPENT11% MORE TIMEON

TWITTER THAN THOSE

35-44 & 45-64 COMBINED

37.2 PERCENT OF BLACK STUDENTSUSE TWITTER COMPARED TO 2 0 .1% OF WHITE S TUDENTS

A S A R E S U L T

each other on Twitter in order to affirm their beliefsand spark interpersonal conversations.

BLACK TWITTER EMERGED AS A POWERFUL COMMUNITY WITHIN TWITTER

IT SERVES AS A SOCIAL EXPERIENCE, WHERE BLACK USERS GATHER TO EXPRESS THEIR INDIVIDUAL VIEWS &

GENERATE ENORMOUS CULTURE CAPITAL.WE CAN BE OURSELVES.

CONSCIOUSNESS SATISFACTIONDREAM DEFENDERS HAS THE MIDAS TOUCH

PAULA DEENZIMMERMAN JURORS BOOK DEAL

ARMANI

Helped promote the Dream Defenders, an

organization of young millenials focused on

social justice issues that especially effect Black

and Brown people

Black Twitter expressed outrage over a potentialbook deal with a Zimmerman juror.

Helped increase viewership forABCs Scandal and BETs The Game

Dissatisfaction surrounding Paula Deencontroversy sparked #toosoon Twitter frenzy

Black Twitter called out Armani Team for notknowing Idris Elba from Alfre Woodard

and

FAST COMPANY & BLACK WOMEN

Black Twitter calls out Fast Company for notincluding any women of color on their 25Smartest Women on Twitter List

BLACKTWITTERON BLACKTWITTER.COM

CHATTERATION THEROOT.COM

UNFORTUNATELY TENDS TO

BE MORE STEREOTYPICAL OF

BLACK TWEETERS

WE PREFER CHATTERATI WHICH

BOASTS A SELECT GROUP OF

TWITTER USERS

marketSpeak

A snapshot of a closer look

into consumer segments

On Chatterati, you will findinfluential users such as Blackacademics, celebrities, techies

and forward thinkingBlack Tweeters that curate thetop hashtags, popular stories

and retweets.

Black Twitter is highly influential. It fuels

awareness about social justice and expresses

satisfaction with brands, service or events.

DECEMBER 2013

@PEPPERMILLER

HUNTERMILLERGROUP.COM

BLACKSTILLMATTERSI N M A R K E T I N G

When Pepper Miller writes a book best practices change... Here are clear directions on how toengage and grow and prosper -- and how to get your management on board. You need this market.You need this book. --MICKEY BRAZEAL, PROFESSOR, ROOSEVELT UNIVERSITY, CHICAGO

LEARN MORE & GET YOUR COPY BLACKSTILLMATTERS.COM

Black Twitter has a Wikipedia page,

and this establishes its history,influence and credibility.

marketSpeakA snapshot of a closer look

into consumer segments

Market Speak is a compilation of statistics, primary and secondary research and insights from

The Hunter-Miller Group. The Hunter-Miller Group is a market research, and strategic planning

firm that helps corporations positively advance their products and messages to diverse

markets, with a special focus on African-Americans.We invite your comments and suggestions and encourage you to send us names of others

to add to our mailing list for this free publication. Contact us at 773-602-1620 or email us at

info@huntermillergroup.com.

Research contributors: Janeen Foriest and Hasani Smith. Designed by Allenhaus.

The Hunter-Miller Group, Inc. All rights reserved.

THEROOT.COM - PATRICE WILLIAMS, 2013PEW INTERNET & AFRICAN AMERICAN LIFE 5/31/2012NIELSEN, 2013 AFRICAN AMERICAN CONSUMER REPORT: RESILIENT, RECEPTIVE AND RELEVANTSOCIAL MEDIA: WHO TWEETS? BY CHRISTOPHER SHEA, THE WALL STREET JOURNAL, MAY 21,2011BLACKENTERPRISE.COM - THE CHATTERATI TOOL BRINGS WORD ON THE STREET INTO THE 21ST CENTURY, JANEL MARTINEZ 9/18/2013

SOURCES

https://plus.google.com/100114264940143452883/about/p/pubhttps://plus.google.com/100114264940143452883/about/p/pubhttp://www.linkedin.com/in/peppermillerhttp://www.linkedin.com/in/peppermillerhttp://facebook.com/peppermillerhttp://facebook.com/peppermillerhttp://twitter.com/peppermillerhttp://twitter.com/peppermillerhttp://en.wikipedia.org/wiki/Black_Twitterhttp://en.wikipedia.org/wiki/Black_Twitterhttp://en.wikipedia.org/wiki/Black_Twitterhttp://en.wikipedia.org/wiki/Black_Twitterhttp://en.wikipedia.org/wiki/Black_Twitterhttp://en.wikipedia.org/wiki/Black_Twitterhttp://blackstillmatters.com/http://blackstillmatters.com/http://huntermillergroup.com/http://huntermillergroup.com/http://www.theroot.com/the-chatteratihttp://www.theroot.com/the-chatteratihttp://blacktwitter.com/http://blacktwitter.com/http://www.blackenterprise.com/technology/black-twitter-reaction-25-smartest-women-on-twitter-fast-company/http://www.blackenterprise.com/technology/black-twitter-reaction-25-smartest-women-on-twitter-fast-company/http://on.thegrio.com/18BNTAvhttp://on.thegrio.com/18BNTAvhttp://on.thegrio.com/18BNTAvhttp://on.thegrio.com/18BNTAvhttp://on.thegrio.com/18BNTAvhttp://on.thegrio.com/18BNTAvhttp://on.thegrio.com/18BNTAvhttp://madamenoire.com/286712/black-twitter-forced-agent-to-drop-zimmerman-juror-book-deal/http://madamenoire.com/286712/black-twitter-forced-agent-to-drop-zimmerman-juror-book-deal/http://madamenoire.com/286712/black-twitter-forced-agent-to-drop-zimmerman-juror-book-deal/http://madamenoire.com/286712/black-twitter-forced-agent-to-drop-zimmerman-juror-book-deal/http://madamenoire.com/286712/black-twitter-forced-agent-to-drop-zimmerman-juror-book-deal/http://madamenoire.com/286712/black-twitter-forced-agent-to-drop-zimmerman-juror-book-deal/http://madamenoire.com/286712/black-twitter-forced-agent-to-drop-zimmerman-juror-book-deal/http://madamenoire.com/286712/black-twitter-forced-agent-to-drop-zimmerman-juror-book-deal/http://madamenoire.com/286712/black-twitter-forced-agent-to-drop-zimmerman-juror-book-deal/http://madamenoire.com/286712/black-twitter-forced-agent-to-drop-zimmerman-juror-book-deal/http://madamenoire.com/286712/black-twitter-forced-agent-to-drop-zimmerman-juror-book-deal/http://madamenoire.com/286712/black-twitter-forced-agent-to-drop-zimmerman-juror-book-deal/http://madamenoire.com/286712/black-twitter-forced-agent-to-drop-zimmerman-juror-book-deal/http://madamenoire.com/286712/black-twitter-forced-agent-to-drop-zimmerman-juror-book-deal/http://www.theroot.com/blogs/the_grapevine/2013/07/paula_deens_twitter_black_twitter_makes_fun_of_toosoon_tweet.htmlhttp://www.theroot.com/blogs/the_grapevine/2013/07/paula_deens_twitter_black_twitter_makes_fun_of_toosoon_tweet.htmlhttp://www.theroot.com/blogs/the_grapevine/2013/07/paula_deens_twitter_black_twitter_makes_fun_of_toosoon_tweet.htmlhttp://www.theroot.com/blogs/the_grapevine/2013/07/paula_deens_twitter_black_twitter_makes_fun_of_toosoon_tweet.htmlhttp://www.theroot.com/blogs/the_grapevine/2013/07/paula_deens_twitter_black_twitter_makes_fun_of_toosoon_tweet.htmlhttp://www.theroot.com/blogs/the_grapevine/2013/07/paula_deens_twitter_black_twitter_makes_fun_of_toosoon_tweet.htmlhttp://www.theroot.com/blogs/the_grapevine/2013/07/paula_deens_twitter_black_twitter_makes_fun_of_toosoon_tweet.htmlhttp://www.theroot.com/blogs/the_grapevine/2013/07/paula_deens_twitter_black_twitter_makes_fun_of_toosoon_tweet.htmlhttp://www.theroot.com/blogs/the_grapevine/2013/07/paula_deens_twitter_black_twitter_makes_fun_of_toosoon_tweet.htmlhttp://www.theroot.com/blogs/the_grapevine/2013/07/paula_deens_twitter_black_twitter_makes_fun_of_toosoon_tweet.htmlhttp://www.theroot.com/blogs/the_grapevine/2013/07/paula_deens_twitter_black_twitter_makes_fun_of_toosoon_tweet.htmlhttp://www.theroot.com/blogs/the_grapevine/2013/07/paula_deens_twitter_black_twitter_makes_fun_of_toosoon_tweet.htmlhttp://www.theroot.com/blogs/the_grapevine/2013/07/paula_deens_twitter_black_twitter_makes_fun_of_toosoon_tweet.htmlhttp://www.theroot.com/blogs/the_grapevine/2013/07/paula_deens_twitter_black_twitter_makes_fun_of_toosoon_tweet.htmlhttp://www.npr.org/blogs/codeswitch/2013/05/18/184859810/scandal-preposterous-unmissable-importanthttp://www.npr.org/blogs/codeswitch/2013/05/18/184859810/scandal-preposterous-unmissable-importanthttp://www.npr.org/blogs/codeswitch/2013/05/18/184859810/scandal-preposterous-unmissable-importanthttp://www.npr.org/blogs/codeswitch/2013/05/18/184859810/scandal-preposterous-unmissable-importanthttp://www.npr.org/blogs/codeswitch/2013/05/18/184859810/scandal-preposterous-unmissable-importanthttp://www.npr.org/blogs/codeswitch/2013/05/18/184859810/scandal-preposterous-unmissable-importanthttp://www.npr.org/blogs/codeswitch/2013/05/18/184859810/scandal-preposterous-unmissable-importanthttp://www.npr.org/blogs/codeswitch/2013/05/18/184859810/scandal-preposterous-unmissable-importanthttp://www.npr.org/blogs/codeswitch/2013/05/18/184859810/scandal-preposterous-unmissable-importanthttp://www.npr.org/blogs/codeswitch/2013/05/18/184859810/scandal-preposterous-unmissable-importanthttp://www.npr.org/blogs/codeswitch/2013/05/18/184859810/scandal-preposterous-unmissable-importanthttp://www.npr.org/blogs/codeswitch/2013/05/18/184859810/scandal-preposterous-unmissable-importanthttp://www.npr.org/blogs/codeswitch/2013/05/18/184859810/scandal-preposterous-unmissable-importanthttp://www.npr.org/blogs/codeswitch/2013/05/18/184859810/scandal-preposterous-unmissable-importanthttp://dreamdefenders.org/http://dreamdefenders.org/http://dreamdefenders.org/http://dreamdefenders.org/http://dreamdefenders.org/http://dreamdefenders.org/http://dreamdefenders.org/http://dreamdefenders.org/http://dreamdefenders.org/http://dreamdefenders.org/http://dreamdefenders.org/http://dreamdefenders.org/http://dreamdefenders.org/http://dreamdefenders.org/http://dreamdefenders.org/http://dreamdefenders.org/http://dreamdefenders.org/http://dreamdefenders.org/http://dreamdefenders.org/http://dreamdefenders.org/