Info Deck For

Strategic Alliance in

Smart Shopping 2020

#SmartShopping

Checkout Freedom AppYour Shopping Companion

What kind of Mobile Apps should

Malls introduce to their audience?

Introduction

Mobile and tablet applications are entering our life several ways in the past few years.

Among others, B2C companies are using apps for promotional and communicational

purposes taking advantage of their effectiveness.

• users became open to the messages of the brand

• intimate and trustworthy relationships develop between the brand and the user

• brand loyalty increases in the customers

… because mobile is the most personal platform to reach a greater audience.

Mall App Functions

1. Before entering the Mallideas

•“Come in” Message

•Sales Notification

•Best Choice

•QR Easy Parking

2. Map related ideas

• Shopper Route

• Interactive Map

• Must Visit

• Find My Shopper Friend

• Shop Selector

• Evacuation Guide

3. Ideas to boost sales

• Promotion Just For You

• Christmas Shopping List

• Family Rating

• Frequent Shopper Program

• Daily Offer

• Recommendation

• My Time To Shop

• Food Court Surfer

1. Before entering the

Mall.

These functions to be used at home, before arriving to the Mall.

"Come in” Message

Message from the Mall.

When the user drives nearby the

Mall, s/he will receive a message

from the app.

„Come in, and find the best offers in

our Mall.”

Sales Notification

A day before sales.

A registered user will receive a push

notification about the special offers

in the Mall, one day earlier before

they become public.

Best Choice

Choose the shops at home

easily.

Shops are visible in the app, the

users can choose from them at

home through a Tinder like

interface.

When the user arrives in the Mall,

the app will show him where the

chosen shops are.

1st Floor

QR Easy Parking

Find the car in the car park

easily.

Every parking place has a QR code.

When the user scans it, it will show

his/her parking place on an

interactive parking map.

When the users finished shopping,

the app helps them to find the

shortest way to the car.

2. Map related ideas

The core of the following functions is the map of the Mall

Shopper Route

Go and shop as fast as you

can.

The user can create his own

shopping routes and define

shopping times for each store he

wishes to visit. When he arrives to

one of these shops, the app starts a

countdown.

VR Interactive Map

Map with 360° panoramic

photos.

The user can zoom in and zoom out on an

interactive map. The map uses

vectorgraphics, so the user can zoom

endlessly like in Google Maps. The map

can also be implemented in a VR viewer.

There are dedicated points on the map, so

if the user taps on one, the 360°panoramic photos are automatically shown.

Must Visit

Find the shops that you

want to visit.

When the user arrives in the Mall,

he receives shopping routes via the

app and he can follow these routes

to save time.

Some route examples: the best

home accessories, snow sports,

creativity and hobby, gift for my

wife…

Find My Shopper Friend

Let’s shop together!

The user can see if his/her

Facebook friends are shopping

nearby in the Mall.

Shop Selector

What are you looking for?

Every shop listed in the app has to

fill a form about their product types,

categories or brands. We integrate

this information into the app: when

the users search for a keyword,

they will find the related shops.

Evacuation Guide

Shortest route to the exit.

When the user is in the Mall and

has the app on his phone, a

notification alerts him if an

evacuation for any reason taking

place.

The app will show the shortest route

out of the Mall.

Evacuation Guide

3. Ideas to boost sales

These ideas deliver sales offers directly into the users hand.

Promotion Just For You

Direct offers in the

smartphone.

When the user walks into the Mall

with a selected interest list in the

application, he receives special

offers via the app.

It works with iBeacon technology:

Every 20th person who walks by the

shop will receive a discount coupon

for that shop.

Gift Shopping List

Shared shopping lists.

Shopping lists can be created and

then shared with friends and family.

They can put a tick next to an item

so everyone can see the shopping

progress.

Shopping List

Barbie

Smart Watch

Flower

Ring

Calendar Gift Share

Family Rating

Shops by ages.

Find the best shops in the mall

according to the customer ages,

desired activities and interests.

The user can select the age of

his/her children, then the app will

show the best shops.

Perfumes

Fashion

Jewelry

Frequent Shopper Program

Discounts at your fingertips.

Every purchase means points for

the user. After each purchase the

user scans an iBeacon/QR

code/personal code that is given to

him by the cashier.

After collecting certain amount of

points, the user gets a discount.

Daily Offer

App will show you the daily

best priced product.

When the user arrives in the Mall,

the app shows him the daily offers

available.

The user can like or dislike the

shown offers, like in Tinder. If the

user likes an offer, he receives a

coupon from that shop.

Recommendation

The QR code will help to

choose.

Scan any product (or barcode) to

get recommendations "people who

bought this item also bought that...".

The app can also display relevant

product information or detailed user

reviews if available.

Recommendation

Anna:

My best skinny

jeans ever, it

suits me perfect.

My Time To Shop

Book private shopping time.

Registered shops can offer private

shopping experiences. The user

can book his private time with the

app.

Food Court Surfer

Eat and rate to earn a prize.

The user can select and rate all the

restaurants in the Mall.

The user, who tried and rated all the

restaurants, can win a special gift

from the Mall.

Concepts

1. Before entering the Mallideas

•“Come in” Message

•Sales Notification

•Best Choice

•QR Easy Parking

2. Map related ideas

• Shopper Route

• Interactive Map

• Must Visit

• Find My Shopper Friend

• Shop Selector

• Evacuation Guide

3. Ideas to boost sales

• Promotion Just For You

• Christmas Shopping List

• Family Rating

• Frequent Shopper Program

• Daily Offer

• Recommendation

• My Time To Shop

• Food Court Surfer

Thank You

Yogesh Huja

Founder & CEO

www.freedom.desi

Freedom Smart Labs Ltd , UK

Unit of Swaran Soft Support Solutions Pvt Ltd

845-846, Tower B2, Spaze iTech Park

Sohna Road, Sector 49, Gurgaon

India, Pin Code: 122017

Entrepreneur of Year 2015 | The Robin Hood | Top 20 Companies 2015

Quick Connect:

• M: +91-9810560650• T: +91-124-4373221

Thank You for Your Time

We hereby request for a suitable time for meetingto take this discussion ahead…