INFO 272. Qualitative Research Methods 12 March 2009.
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Transcript of INFO 272. Qualitative Research Methods 12 March 2009.
INFO 272. Qualitative Research Methods
12 March 2009
Assignment 2
You must record your interviews
Themes reviewed
interviewing as a negotiation:letting the interviewee lead the wayguiding toward topics, providing prompts and
encouragement, memory jogs
what is projective interviewing? creative strategies for
eliciting description, interpretation that incorporate materials (photos, objects, diagrams etc) into the interview process
…but can be distracting, time-consuming, intrusive
what is projective interviewing? Mapping Exercises
Spatial mapsSocial mapsTours
PhotoelicitationPhoto diaries
Sorting TasksPersonal construct interviews
Technology/Cultural Probes
mapping exercises
geographical spacesmap of the home, neighborhood
social spacessocial network mappinghierarchical diagramming
hierarchical diagramming
touring spaces
home tours - to elicit responses to the material environment, comments on arrangement of space
tour of computer ‘interior’ tour of a mobile phone – address book,
text messages, call log
“photographs are charged with psychological and highly emotional elements and symbols. In the depth study of culture it is often this very characteristic that allows people to express their ethos while reading the photographs.” [Collier and Collier]
beyond photos: stories, skits
Family Photo Albums
photoelicitation
sorting activities
images of technologies, settings, advertisements, peopleon what basis would you
sort these images?pick the odd one out of a
group and explain.
e.g. personal construct interviews
Example: “The Meaning of Domestic Technologies: a personal construct analysis of familial gender relations” – Sonia Livingstone
Topic: Looking at how husbands and wives separately experience and account for their domestic technologies
Method: separate interviews with husband and wife, in home, for 45 minutes. Asked to sort technologies into groups and explain.
outcome: women emphasize domestic technologies as necessities, different notions of control over tech, the telephone as key difference
cultural/technology probes Emerging in the HCI
community An interdisciplinary
methodological approach “A probe is an instrument that is
deployed to find out about the unknown - to hopefully return with useful or interesting data.” [Hutchinson et al.]
Recall our discussion of subjectivity
[Gaver et al.]
[Gaver et al.]
cultural/technology probes
RECALL: 1 Advantage & 1 Disadvantage [of interviewing]
artificiality: distance from event/experience
efficiency: generate a large amount of material on a specific topic in a short amount of time
Bridging the distance between lived experience and the artificiality of the interview event
Aiding memory (cognitive assistance) Accessing the affective dimension of
experience Engagement and the research partnership --
keeping interviewees committed to the task
Projective Techniques: some benefits
In summary…who creates the artifact varies…Authored Artifact Produced for…
By 3rd Party Magazine ads …reasons external to the research project
Family photos
Consumer technologies
By Researcher Technology probes …the sake of the research projectPhoto or Card Decks
(for sorting)
By Interviewee Photo diaries
Maps of Salient Environs
When Produced Purpose Served by the Artifact
In the course of the interview (i.e. maps, diagrams, drawings)
As a memory jog
Discussion piece
Analytical device
In the course of everyday life (i.e. photo diaries, photo tasks)
As a memory jog
Closing the distance between lived experience and the interview event
To address access issues
…and when/where the artifact is created varies…
BACKUP
Relevance
"artifacts as culture derives…from their active participation in a process of social self-creation in which they are directly constitutive of our understanding of ourselves and others...” [Miller, Material Culture and Mass Consumption]
analysing interviews
transcribing – tedious but necessaryhow tedious? 1:3 ratio
(interview:transcription time)memory jog – making links between
interviewscode as you go, but make transcript itself
visually distinct from your codes