peter boersma@pboersma

Look Around YouInfluences on

User Experience

Amsterdam UX Cocktail Hour at Funda, July 21, 2011

2001

2011

?

Design

ResearchStrategy

Process

Evaluation

Manage

Business

Design

Strategy

Research

Process

Manage

Business

Strategy

Evaluation

Design

ResearchElement

s of

User

Experie

nce

Process

Manage

Business

Strategy

Evaluation

Design

ResearchtypicalUser-Centered

Design( )

Process

Manage

Business

Strategy

Evaluation

Design

Research

MoreElements of

User Experience

Process

Manage

Business

Strategy

Evaluation

Design

Research

these influencethe User Experience

too!

Business

Design

ResearchEvaluation

StrategyManage

Pitch

Scenarios

Position

Roadmap

Service Design

Prototype

RequirementsReviewTest

Scope

Optimize

Estimate

Beta

ConceptDetailed Design

Sketch

Personas

Competition

Process

Roles

Steps

Interviews

for each deliverableI will show:

* the organizational role* an example & how-to* input by the UX team

* influence on UX

BusinessPitchScenarios

Estimate

Role:

The Account Manager

X

How-To for Pitching

1. en-vision the futureby visualizing it

2. set expectations around contribution

UX input for a Pitch

* visions of the future* partial solutions

* (answers to RFP & questions)

influence of the Pitch on UX

* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition

BusinessPitch

Scenarios

Estimate

Role:

The Estimator

how many sunflowers do you see?

“many”and

“a lot”are good first guesses!

output

assumptionscalculationsexplanations

risks

when possible

input for estimates

scope itemsrequirements

approachteam skills

experience with subjectexperience with client

experience of client

when available

example output

assumingwe design 10 wireframes(5 complex + 5 medium)

plus 15 components

output

assumptions

calculations

(explanations)risks

we estimatewe need 300 hours

butwe don’t know the

documentation needsof the developer

(5x16 + 5x8) + (15x12)

How-To for Estimating

1. you determine what gets estimated2. explore every

assumption you make

UX input for an Estimate

* assumptions* what’s easy/hard?

* estimates for deliverables

* risks

influence of an Estimate on UX

* define UX Vision * inspire & get inspired * determine budget * set expectations * analyze competition * focus attention * define way of working

* determine budget * set expectations

Strategy

Position

Competition

Role:

The Brand Strategist

sales service

communitiescore brandclient

client

Competitor

CompetitorCompetitor

CompetitorCompetitor

Big Competitor

Big Competitor

sales service

core brand

communities

client

client Competitor

Competitor

How-To for Positioning

1. create a map2. find the spot that matches your vision3. see who is there

4. identify differences

UX input for Positioning

* attributes that are important to users* competitors, in

terms of UX* scope-items that

differentiate

influence of Positioning on UX

* define UX Vision * inspire & get inspired * determine budget * set expectations * analyze competition * focus attention * define way of working

* analyze competition

* define UX Vision

* focus attention

Strategy

Position

Competition

Role:

The Competitor

How-To for Competitive Analysis

“know your enemy”(Sun Tzu, The Art of War)

UX input forCompetitive Analysis

* competitors, in terms of UX

* SWOT analyses

influence of Competitive Analysis

* define UX Vision * inspire & get inspired * determine budget * set expectations * analyze competition * focus attention * define way of working

* analyze competition

* inspire & get inspired

* know what (not) to do

Research

Personas

Interviews

DesignConceptDetailed Design

Sketch

Evaluation

Prototype

Test

Manage

Scope

Optimize

Beta

Role:

The Project Manager

easy hard

contribution

essential

quickwin

repair quality

winner!

pickjust a few of these for your

project!

How-To for Scoping

1. rank all candidatescope items

2. determine theirdependencies

3. select the winners

UX input for Scoping

* what’s easy/hard?* what’s essential?* what should go

together?

influence of Scoping on UX

* define UX Vision * inspire & get inspired * determine budget * set expectations * analyze competition * focus attention * define way of working * know what (not) to do

* focus attention

* know what (not) to do

* set expectations * determine budget

Manage

Scope

Optimize

Beta

Role:

The Perfectionist

A

B

C

28% better

How-To for Optimizing

10 experimentto learn what works

with YOUR users

20 GOTO 10

UX input for Optimization

* UX version of Key Performance Indicators* alternative designs* analysis of usage

influence of Optimizing on UX

* define UX Vision * inspire & get inspired * determine budget * set expectations * analyze competition * focus attention * define way of working * know what (not) to do * know what (not) to do

Process

Roadmap

Service Design

RequirementsReview

Roles

Steps

Role:

The Procrastinator

Area

Area

Area Area

Area

progress

progress progress

progress progress

progress

progress progress

progress progress

moment momentmoment moment

How-To for Roadmaps

1. define the futureof the system

2. identify incremental,meaningful steps

UX input for Roadmaps

* areas for progress* scope items per area

* estimates* what should go

together?

influence of Roadmaps on UX

* define UX Vision * inspire & get inspired * determine budget * set expectations * analyze competition * focus attention * define way of working * know what (not) to do * deliver successfully

* set expectations* determine budget

* define UX Vision

* deliver successfully

Process

Roadmap

Service Design

RequirementsReview

Roles

Steps

Role:

The Process Freak

A B?

A B21 3 4

C D2a

1 3 5

2b

4b

4a

4c

6

SITEMAP

wireframesrequire-

mentsusability test

Screen

FLOWproto-type

designprinciples

Persona

Persona

SITEMAP

wireframesrequire-

ments

usability testScreen

FLOW

proto-type

designprinciples

A B

userresearch

conceptdesign

detaileddesign

prototype & evaluate

C Dconceptdesign

detaileddesign

userresearch

prototype & evaluate

prototype & evaluate

A B21 3 4

?

userreseach

concept design

detaileddesign

prototype & evaluate

Persona

SITEMAP

wireframesrequire-

ments

usability testScreen

FLOW

proto-type

designprinciples

How-To forDesign Processes

1. brainstorm steps2. create diagram

3. document process(do NOT copy

someone else’s diagram)

UX input forDesign Processes

* team deliverables* preferred way of

working* team responsibilities

influence of Design Processes

* define UX Vision * inspire & get inspired * determine budget * set expectations * analyze competition * focus attention * define way of working * know what (not) to do * deliver successfully

* focus attention

* define UX Vision

* set expectations

* define way of working

* deliver successfully* know what (not) to do

Business

Design

ResearchEvaluation

StrategyManage

Pitch

Scenarios

Position

Roadmap

Service Design

Prototype

RequirementsReviewTest

Scope

Optimize

Estimate

Beta

ConceptDetailed Design

Sketch

Personas

Competition

Process

Roles

Steps

Interviews

These roles:

influence the UX

Influence on UX

* define UX Vision * inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully

peter boersma@pboersma

Look Around YouInfluence the

User Experience

Amsterdam UX Cocktail Hour at Funda, July 21, 2011