© 2011 Social Media Headquarters 1

Influencer MarketingStep-by-Step

Social Media HQ – www.socialmediahq.com

• Identify Influencers• Create a relationship for 3-6 months• 6-12 months take relationship to next level• Nurture relationship

Influencer Marketing

© 2011 Social Media Headquarters 3

Identify Influencers

• Use Klout for Preliminary Identification• Google Search their brand name• Document all active platforms

© 2011 Social Media Headquarters 4

Creating Relationship

• Start engaging in conversation for 3-6 months:Blog commentsFacebook commentsRetweetsLink to their blogReference them in your videos

© 2011 Social Media Headquarters 5

Take Relationship to Next Level

• After 6-12 months, ask for the next stepInterview on cameraAsk to be on a panelAsk to do a product reviewAsk to be a sponsor on your blogStart a strategic partnership for business referrals

© 2011 Social Media Headquarters 6

Nurture Relationship

• Rinse and Repeat