INFLUENCE RESEARCH
6
Survey Completed January 26, 2016. Conducted Independently by Research One Inc. 1 Members visit for an hour and a half on every swipe and frequent 1-3 times per week. FROM RESEARCH, WE’VE LEARNED MEMBERS TRUST OUR EMPLOYEES Extremely Trusting Very Trusting Neutral 90% of members are extremely or very trusting of influencer recommendations THE MORE OFTEN MEMBERS WORK OUT, THE MORE INFLUENTIAL THE RECOMMENDATION
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Transcript of INFLUENCE RESEARCH
Survey Completed January 26, 2016. Conducted Independently by Research One Inc. 1
Members visit for an hour and a half on every swipe and frequent 1-3 times per week.
FROM RESEARCH, WE’VE LEARNED
MEMBERS TRUST OUR EMPLOYEES
ExtremelyTrusting
Very Trusting
Neutral
90%of members are
extremely or very trusting of influencer
recommendations
THE MORE OFTEN MEMBERS WORK OUT, THE MORE INFLUENTIAL THE RECOMMENDATION
97%
97%
97%
95%
94%
94%
89%
Food/Nutrition
Beverages
Athletic Apparel
Athletic Shoes
Sports…
Sports…
Health/Beauty
Influential Not Influential
Member Influence When Recommending A Category
97%
97%
96%
95%
95%
91%
Brands of Food
Brands of Beverage
Brands of Apparel
Brands of Sports Equipment
Brands of Sports Electronics
Brands of Health/Beauty
Influential Not Influential
2
Member Influence When Recommending A Specific Brand
Survey Completed January 26, 2016. Conducted Independently by Research One Inc.
CREDENTIALS CARRY CREDIBILITYAREAS OF EXPERTISE
3
63%of those members have acted on the recommendation from
the Life Time influencer by purchasing the product and/or
specific brand
92%of Life Time influencers hear back that their recommendation led to an action or further analysis from the member.
EveryTime
Very Often
OnOccasion
Seldom/Never
65%of influencers are often asked for a specific product
and/or brand recommendation
Survey Completed January 26, 2016. Conducted Independently by Research One Inc.
INFLUENCE = ACTIONDRIVING AWARENESS INCREASES CONSIDERATION
Extremely Likely
More Likely
Likely
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WHERE THE RESEARCH GETS INTERESTING FOR YOU
OUR PARTNERS ARE TOP-OF-MIND
✚ 59%of members indicated they have asked
an influencer for a recommendation of a SPECIFIC BRAND PROMOTED
BY LIFE TIME.
72% of influencers are more likely to recommend brands THAT PARTNER with Life Time vs. those that do not.
Survey Completed January 26, 2016. Conducted Independently by Research One Inc.
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MEMBER PURCHASE POWERTHE RIGHT MESSAGE AT THE RIGHT TIME TO THE RIGHT MEMBERS
2014 - Prototype Estimate - Source: GfK MRI weighted to Population (000) - Base: All
Annual Athletic Shoes Purchased: $368,573,000
Annual Health & Beauty Products Purchased:
$234,500,000
Annual Apparel Purchased: $481,414,000
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Dietitians/ Nutritionists
80
BasketballCoaches
325
Life Time Run Coaches/Staff
1,400LifeSpaSM
Technicians
530
Tennis Professionals
300
Life Time Cycle Staff
50Endurance Coaches
5,400
Kids Care Professionals
3,000
Personal Trainers
3,400
Group Fitness Instructors
3,150Swim Instructors
2,000LifeCafe®
Employees
SEED THE SOURCEACCESS TO 25,000+ BEST-IN-INDUSTRY INFLUENCERS
62015 Life Time Employee Statistics
188
