"Influence of Apps in the Boardroom and Beyond" by Mark Mason, Founder and CEO, Mubaloo
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IN THE BOARDROOM & BEYOND November 2013 @mubaloo @markemason
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Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013 Mark Mason, Founder and CEO, Mubaloo "Influence of Apps in the Boardroom and Beyond" Mark Mason is the founder and CEO of Mubaloo, Europe's largest enterprise app developer and mobile Strategist with offices in London, Bristol, Berlin and New York, employing over 50 people. He is also a winner of the Appsters 'App Developer of the Year' in 2012 and 2013, Mobile Entertainment ‘Enterprise Developer of the year 2012’. He was the IOD South West Director of the Year 2012 and Chairman of the Prince's Trust South West Leadership Group.
Transcript of "Influence of Apps in the Boardroom and Beyond" by Mark Mason, Founder and CEO, Mubaloo
IN THE BOARDROOM & BEYONDNovember 2013@mubaloo@markemason
Who I am
MUBALOO
OUR PARTNERS
MOBILE ECOSYSTEM
Client Prospect
ServiceProduct
Revenue Growth
WebMedia
Physical
Employee ProcessOperational margin
ERPsCRMsMDMCMS
Channel Provider
Visibility IntegrationProprietary
systems
MARKETING
ENTERPRISE
PARTNERS
MOBILE PRESENCE
FocusUserBusiness Objective
Environment Why?
Deliver Business
value
VERTICAL VS. HORIZONTAL
Definition: Fixed, industry specific applications
E.g.•Stock market trading apps•Production line control apps
Definition: Mobile, industry specific applications
E.g.•Mobilised manufacturing quality management apps
•Mobilised healthcare patient database•Mobilised insurance claim adjustment apps
Definition: Fixed apps that serve the needs of many industries
E.g.•Account & payroll management apps•Building control management apps•Communication & collaboration apps
Definition: Mobile apps that serve the needs of many industries
E.g.•Mobile CRM apps•Sales force apps•Field force apps•Mobile messaging
fixed
mobile
hori
zonta
l ap
ps
vert
ical ap
ps
Arthur D Little, 2012
What are the strategic drivers
in my industry?
Which processes
are important?
Which processes benefit from
vertical mobilisation?
What are the
applicationrequiremen
ts?
What development
pathway shouldI choose?
UNDERSTANDING THE OPPORTUNITY WITHIN EACH VERTICAL
•cost •competitiveness•process
efficiency •customer
service •organisational•agility
•marketing •sales•workforce•management•project
planning •asset tracking•performance •management ...
•drivers and •benefits of
process •mobilisation•benefits of •vertical mobility
•performance•usability• interoperability •security•cost• legacy systems
•technology options
- architecture - devices- software- connectivity
•partnership choices
Arthur D Little, 2012
What process should I mobilise?
CASE STUDIES
PRODUCT CONFIGURATION
INDUSTRY DRIVERS
Customer Engagement
SALES AND COLLABORATION TOOL
INDUSTRY DRIVERS
Customer Engagement
Content Distribution / Standardisation
INDUSTRY DRIVERS
PRODUCT CATALOGUE & FIELD SALES TOOL
Customer Engagement
Content Distribution / Standardisation
Legacy Hardware
INDUSTRY DRIVERS
FIELD FORCE TOOLS
Customer Engagement
Legacy Hardware
Paper Process
Content Distribution / Standardisation
COURIER APP
INDUSTRY DRIVERS
Customer Engagement
Legacy Hardware
Paper Process
Channel Visibility
Content Distribution / Standardisation
HELICOPTER DISPATCH APP
Customer Engagement
Legacy Hardware
Paper Process
Channel Visibility
Content Distribution / Standardisation
INDUSTRY DRIVERS
Real-Time Data
CONTACT US
Mark MasonFounder & CEO Mubaloo Group [email protected]
@Mubaloo
/Mubaloo-Limited
/MubalooLtd
/Mubaloo
White
paper
