Influence in Action with GetResponse
-
Upload
insightpool-the-influencer-marketing-platform -
Category
Marketing
-
view
41 -
download
1
Transcript of Influence in Action with GetResponse
![Page 1: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/1.jpg)
1
#AGEOFINFLUENCE
![Page 2: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/2.jpg)
2
#AGEOFINFLUENCE
Host
Hillary Settle@hmbyers
Director of Marketing
Michal Leszczynski@mrleszczynski
Content Marketing Manager
Guest Speaker
![Page 3: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/3.jpg)
3
#AGEOFINFLUENCE GetResponse: Online Marketing Platform
![Page 4: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/4.jpg)
4
#AGEOFINFLUENCE
What Does Influencer MarketingMean to GetResponse?
#AGEOFINFLUENCE
![Page 5: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/5.jpg)
5
#AGEOFINFLUENCE
Prior Projects:• eBooks• Webinars• Research• Presentations• Blog contributions• Workshops
Past Experiences with Influencer Marketing
![Page 6: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/6.jpg)
6
#AGEOFINFLUENCE
The Project: Marketing Automation Hub
#AGEOFINFLUENCE
![Page 7: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/7.jpg)
7
#AGEOFINFLUENCE
Marketing Automatio
n Hub
![Page 8: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/8.jpg)
8
#AGEOFINFLUENCE
Build relationships with influencers so that they contribute and promote the Marketing Automation
Hub
Phase 1: Build Relationships
![Page 9: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/9.jpg)
9
#AGEOFINFLUENCE
Provide valuable content that’s created by real-world experts who have hands-on experience with automation of email marketing, social
media, sales, etc.
Phase 2: Create Content
![Page 10: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/10.jpg)
10
#AGEOFINFLUENCE
Phase 3: Promote
Use different channels to promote the Hub along with regular publications:• Email• Social Media• PPC• External Media
![Page 11: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/11.jpg)
11
#AGEOFINFLUENCE
Phase 4: Measure and Optimize
Measure the results and pave the path for future projects
![Page 12: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/12.jpg)
12
#AGEOFINFLUENCE
Top Challenge: Finding the Influencers
#AGEOFINFLUENCE
![Page 13: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/13.jpg)
13
#AGEOFINFLUENCE
Can Automation have a human touch?Intelligent automation systems 2020What can be automated? Is it worth automating?Why Automation initiatives failInspirational Automation ideasWhere to start with AutomationStart-up – should you automate your marketing?What not to automateHow automation supports marketing and sales funnelsGo back to the drawing board How to implement AutomationWhat do you need to follow through?Automation Self Learning SystemMultichannel Automation
Legal aspects of AutomationBiggest challenge with Automation Can you automate social media or SE?Can you automate content marketing?Key Automation problemsHow to choose automation platform Automation scenarios (welcome, winback, transactional etc.)Automation vs. human approach Future of Automation 2025Ethical aspects of Automation How much data do you need to Automate your marketing?Automation Big Brother Automation myths Is automation easy? Principles of Automation
Identified Topics → Identified Relevant Influencers
Step 1: Identify
![Page 14: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/14.jpg)
14
#AGEOFINFLUENCE
Try a variety of channels to reach the right people:• Twitter• LinkedIn• Insightpool• Ninja Outreach• Personal connections• Top influencer lists
Step 2: Reach Out
![Page 15: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/15.jpg)
15
#AGEOFINFLUENCE
Meet Your Influencers Where They Are
Best for Hyper-Targeted Live Campaigns
Best for Visual User-Generated
Content
Best for1:1
Engagements
![Page 16: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/16.jpg)
16
#AGEOFINFLUENCE
Identify & Engage With Insightpool
![Page 17: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/17.jpg)
17
#AGEOFINFLUENCE
Identify & Engage With Insightpool
![Page 18: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/18.jpg)
18
#AGEOFINFLUENCE
Step 3: Connect
Make formal connection• Connect with the influencers• Negotiate the terms• Run the project• Evaluate the process
![Page 19: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/19.jpg)
19
#AGEOFINFLUENCE
Connect ≠ Sign a Contract
![Page 20: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/20.jpg)
20
#AGEOFINFLUENCE
What Is An Influencer?
#AGEOFINFLUENCE
![Page 21: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/21.jpg)
21
#AGEOFINFLUENCE
We didn’t care so much about the number of followers or fans
Influencers: Not Just Numbers
RELEVANCY > REACH
![Page 22: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/22.jpg)
22
#AGEOFINFLUENCE
We wanted to inspire and spark discussions, express their honest opinions and share their knowledge so we allowed our contributors to
speak their mind
Influencers: Not Just Numbers
![Page 23: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/23.jpg)
23
#AGEOFINFLUENCE
It’s the contributors who will drive the Marketing Automation Hub
After All...
![Page 24: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/24.jpg)
24
#AGEOFINFLUENCE
screenshots of platform - discover stream search for “marketing”
Relevance > Reach
![Page 25: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/25.jpg)
25
#AGEOFINFLUENCE
So Who Did GetResponse Choose?
![Page 26: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/26.jpg)
26
#AGEOFINFLUENCE
![Page 27: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/27.jpg)
27
#AGEOFINFLUENCE Influencer Types
![Page 28: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/28.jpg)
28
#AGEOFINFLUENCE
What Is A Micro-Influencer?
Micro-Influencers are part of the Power Middle. They have a relatively large reach but are highly relevant to their audiences, who
take their thoughts and opinions seriously. Examples: professional experts, bloggers, social media influencers, and more.
![Page 29: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/29.jpg)
29
#AGEOFINFLUENCE Influencer Types
Move InfluencersThrough FunnelGradually turn new
influencers into Brand Advocates
![Page 30: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/30.jpg)
30
#AGEOFINFLUENCE
What Is Earned Influence?
Earned Influence is an unpaid form of influence (think digital word of mouth) that focuses on creating long-term
relationships with influencers and their audiences through social media.
![Page 31: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/31.jpg)
31
#AGEOFINFLUENCE
We’ve been working with: • Mainstream and Niche
experts• Paid and Non-Paid influencers• Short-term and Long-term
Different Types of Influencers
![Page 32: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/32.jpg)
32
#AGEOFINFLUENCE
Influencer Marketing In Action
#AGEOFINFLUENCE
![Page 33: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/33.jpg)
33
#AGEOFINFLUENCE July 2016 - Present
![Page 34: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/34.jpg)
34
#AGEOFINFLUENCE
Results:
![Page 35: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/35.jpg)
35
#AGEOFINFLUENCE
1,336
activated influencers
453 17.7mnetwork
connections
Q3 Results
engaged influencers~445 per month 34.4% engagement rate 13,249 per influencer
![Page 36: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/36.jpg)
36
#AGEOFINFLUENCE
August Results:
7.48m impressions11.4k profile
visits
![Page 37: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/37.jpg)
37
#AGEOFINFLUENCE
449% Click Through Rate
Marketing Automation Hub @Mention 10.13
@Mention Campaign
Result:
1:1 connections with audience to share content
and start organic conversations
![Page 38: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/38.jpg)
38
#AGEOFINFLUENCE
@Mention Campaign
101
Discovered Influencers
26
Engaged Influencers
43.5k
Influencer Reach
![Page 39: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/39.jpg)
39
#AGEOFINFLUENCE
Key Takeaways
#AGEOFINFLUENCE
![Page 40: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/40.jpg)
40
#AGEOFINFLUENCE Takeaway #1
Success takes time – even when influencers reply very quickly
![Page 41: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/41.jpg)
41
#AGEOFINFLUENCE Takeaway #2
You have to try different channels to see a response
![Page 42: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/42.jpg)
42
#AGEOFINFLUENCE
Make sure your contracts are bulletproof
Takeaway #3
![Page 43: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/43.jpg)
43
#AGEOFINFLUENCE Takeaway #4
Money and Popularity ≠ Engagement
![Page 44: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/44.jpg)
44
#AGEOFINFLUENCE Takeaway #5
Make sure everyone’s doing their part
![Page 45: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/45.jpg)
45
#AGEOFINFLUENCE
We’ve learned a lot about what works well and managed to build strong relationships with
several key influencers
The Upside
![Page 46: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/46.jpg)
46
#AGEOFINFLUENCE
#AGEOFINFLUENCE
Plans for the Future
![Page 47: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/47.jpg)
47
#AGEOFINFLUENCE
Q&A
#AGEOFINFLUENCE
![Page 48: Influence in Action with GetResponse](https://reader034.fdocuments.us/reader034/viewer/2022042707/58705efe1a28aba2118b7497/html5/thumbnails/48.jpg)
48
#AGEOFINFLUENCE
Thanks for joining!
www.getresponse.com
@mrleszczynski
www.insightpool.com
@hmbyers