Infibeam by paddu
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PRESENTED BY:-
K.PRADEEP KUMAR – 13/150
ICBM – SBE (HR)
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ABOUT INFI BEAM
Infibeam is an e-commerce company
headquartered in Ahmedabad, India.
It is an online retailer for books, electronics, and
automobiles in India. Started in 2007.
It has a total of 1300 employees.
The turnover of the company was reported to be
Rs.1000 Crores as of November 2013.
Web address:- www.infibeam.com
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• Infibeam was founded in 2007 by
Vishal Mehta.
• Infibeam.com started as an
automobile portal in 2007, but later
turned into an online retailer.
• In 2010, Infibeam launched 'Pi',
India's first e-book reader.
HISTORY
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Contd….,
• e-commerce platform software service through 'buildabazaar.com.
• e-commerce marketplace 'dhamaal.com' and its own branded e-book reader.
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• Infibeam.com, the online retail website of the company, sells books, electronics and lifestyle products.
• The website has a selection of 1.2 Crore products across books, electronics, lifestyle, gifts and media. In 2011.
• Infibeam extended its e-commerce platform to build online stores for HiDesign.
ONLINE RETAILING
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• In August 2013, Infibeam launched the e-
commerce marketplace Dhamaal.com in
association with CCAvenues.
• The website which is built on Buildabazaar
platform, is also extended as co-branded
marketplace with 50 Indian banks.
Marketplace
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• In February 2010, Infibeam launched Pi, an e-book reader that uses E Ink electronic paper technology.
• supports 13 Indian Languages.
• The device, which is less than 10 mm thick, weighs 180 gm.
• In 2011, Infibeam launched the second version of its eBook readers and named it Pi2.
• Infibeam followed up the Pi2 with an Android tablet called Phi.
TECHNOLOGY
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In 2008, Infibeam added 11 new categories
of mobiles, health equipment, mobile
accessories, cameras and photographic
imaging.
The number of customers increased by over
400 per cent 2008-2011.
INFIBEAM.COM ONLINE STORE
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• Infibeam targeted the community of Internet
users who were currently online.
• Most Indian online shoppers were in the age
group of 18 to 49 years.
• They had an average annual income of
11,48,850.15 An increase in income levels.
Consumer Profile
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• 1. Probability of sale.
2. Expected demand volume.
3. Vendor lead time into the nearest Infibeam warehouse.
4. Supplier terms.
5. Obsolescence factor of the product category.
• Delhi was the main centre of operations.
Inventory Management
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• The bulk of the company’s marketing
efforts was focused on its present
registered users by direct emails
containing information about latest
deals and promotional offers.
• Infibeam received more than 4 million
visits to its site per month.
Marketing
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• Infibeam had almost equal share of orders coming from northern (29 per cent), western cost (30 per cent) and southern (31 per cent) India.
• the average time spent on the website, increased by 50 per cent during 2010.
• The number of registered users increased the compound annual growth rate (CAGR) by 360 per cent over 2007–11.
Customer Acquisition Pattern
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• Flipkart : Flipkart was an Indian e-commerce portal set up in October 2007 by Sachin Bansal and Binny Bansal.
• The management projected revenue of 400 crores in 2012–13.
• eBay India10 : In 1995, eBay Inc. launched its website eBay.com, which became the first and largest global online marketplace.
• Company operations were localized in about 30 countries with the United States being the largest market.
COMPETITORS
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Contd….,
• Indiaplaza11: India plaza, launched in 1999, was one of the first e-commerce portals in India targeting the NRI segment with Indian products.
• Rediff12 : Rediff.com, which in 1996 started primarily as a news and information site.
• Its revenues were 17.94 million in 2010–11.
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PRICING STRATEGY
• Infibeam tried to maintain low prices for its products throughout the year.
• Infibeam’s strength lay in handling well the supply chain of the tail products.
• Infibeam provided customer care through 24-hour phone support, email and detailed information.
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• Infibeam had invested substantially in expanding its supply chain.
• It was sourcing more than 12 million SKUs from around 700 suppliers for its own portal by 2011.
• It delivered through multiple courier agencies including Fedex, BlueDart, Aramex, FirstFlight and many local courier agencies.
• The last delivery time is 2 days after ordering.
Supply Chain Management
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• E-commerce in the United States:-Amazon.com Launched in 1995.
• Amazon fulfilled orders for customers in 50 U.S. states and 45 countries.
• In 2010, Amazon recorded revenue of US$34.204 billion with a net income of US$1.152 billion.
E-COMMERCE IN THE UNITED STATES
AND CHINA
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Contd…..,
• E-commerce in China: Alibaba3 Founded in 1999 in Eastern China.
• by Alibaba, reported more than 370 million registered users as of 2010 and hosted more than 800 million product listings.
• Alibaba launched a new Chinese language website named Taobao — meaning “digging for treasure.
• Revenue USD 4.1 billion (2012).
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