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IndustryObservationsIndustryObservations Patrick Bernau Industry Marketing Manager Fuji Xerox...
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Industry Industry ObservationsObservationsIndustry Industry ObservationsObservations
Patrick BernauPatrick BernauIndustry Marketing ManagerIndustry Marketing ManagerFuji Xerox AustraliaFuji Xerox Australia
Patrick BernauPatrick BernauIndustry Marketing ManagerIndustry Marketing ManagerFuji Xerox AustraliaFuji Xerox Australia
Information RevolutionInformation Revolution
Due to the Internet, the Information Revolution is becoming an explosion.
‘ If you don’t know where you ’re going, at least you must know where you’re from ’ African Proverb
Writing Writing InventedInvented
BookBookPublicationPublication
GutenbergGutenberg
1st Book Printing (Bible1st Book Printing (Bible)
5000 years5000 years 500 years500 years 50 years50 years 5 years5 years
Digital Digital ComputerComputer
WebWeb
PortalsPortals
Storm of ChangeStorm of ChangeStorm of ChangeStorm of Change
Continuous / Discontinuous Developments
Banking - Branch/ATM/Phone/Internet
Communication - Post /Telex /Fax / e-mail /Internet
Entertainment - 45s/LP/Cassette/CD/DVD/MP3
Today is about AWARENESS and TIMING
Continuous / Discontinuous Developments
Banking - Branch/ATM/Phone/Internet
Communication - Post /Telex /Fax / e-mail /Internet
Entertainment - 45s/LP/Cassette/CD/DVD/MP3
Today is about AWARENESS and TIMING
Protect Protect Intellectual Intellectual
Property- RightsProperty- Rights
Protect Protect Intellectual Intellectual
Property- RightsProperty- Rights New Relationships New Relationships in the Publishing in the Publishing
Supply ChainSupply Chain
New Relationships New Relationships in the Publishing in the Publishing
Supply ChainSupply Chain
Right Right Balance on Balance on Print Run Print Run LengthsLengths
Right Right Balance on Balance on Print Run Print Run LengthsLengths
AuthorPublisherPrinterDistributorBookstore Getting People to Read Getting People to Read
MoreMoreCompeting distractions Competing distractions
Getting People to Read Getting People to Read MoreMore
Competing distractions Competing distractions
New Challenges in PublishingNew Challenges in PublishingOn-Line On-Line
BooksellingBookselling
New Media New Media OptionsOptions
Development of Development of New titlesNew titles
New Media New Media OptionsOptions
Development of Development of New titlesNew titles
Price inelasticityPrice inelasticity
Market Segmentation
Ref
Scientific, Technical,
Medical
Professions (Law, Acc’tg)
Elementary & High School Texts
Reference Books
JuvenileEl-HiTextsReligion
Trade
*
Journals
*
Music
*
Profess-ional
*
CollegeTexts
*
STM
* *
Societies, Scholarly
Monographs
Imagine the PossibilitiesImagine the Possibilities
A New Business Model for A New Business Model for Publishing.Publishing.
Multi-path PublishingMulti-path Publishing
1
1 to 10
1 to 50
25 To 1000 per run
2000+
PUSH
Channel
Qty
eBooks, Any,
Part or whole
Paperbacks
A4, C5 etc
Comb Bound,
Part or whole
Paperbacks
A4, C5 etc
Perfect, Comb Bound,
Part or whole
Paperbacks
A4, C5 etc
Perfect Bound
Part or whole
Traditional
All formats
FormatCustomerRetailerDistributorPublisherCreator
Delivery
Funds
f p p ppF Delivery
Funds
Delivery
Funds
returns
dFf F Delivery
Funds
Delivery
Funds
d dRegional Printing
f F Delivery
Funds
d
Job Card
Rights
Delivery
Funds
Job Card
Rights
Delivery
Funds
dFIn Store Printing
f F dFFJob Card
Rights
Delivery
Funds
Customer Printing
f F FJob Card
Rights
Delivery
Funds
e
Market Pull
Channel Push
Multi-Path PublishingWhich combination of format, distribution channel and production point best delivers on the customer’s need
E- Delivery
y@Professionals
Com
munit
y
Book Stores
Customers
Libraries
Universities
Schools
Of
Providers
Servic
ePublishers
Printers
DistributorsDistributors
Com
munit
y
Of
Users
Internet Creates a New Publishing Internet Creates a New Publishing CommunityCommunity
E-Royalties
Digital Content / Preparation& Warehouse
Digital Production
E-Transactions@Digital RightsManagement
E-Encryption& Watermarking
Internet RevolutionInternet RevolutionTools for the New Publishing AgeTools for the New Publishing Age
Consumer access to Work’sConsumer access to Work’sConsumer access to Work’sConsumer access to Work’s
Details of the WorkDetails of the Work
Ordering a WorkOrdering a Work
Traditional Publishing Value ChainTraditional Publishing Value Chain
AuthorAuthorPublisherPublisher
DistributorDistributorConsumerConsumer Retail StoresRetail Stores
PrinterPrinter
WarehouseWarehouse
Key Business Process
Current Value Chain
Tasks
Book Production via Offset Print Process
Pre-Publication
Prep
Author Contracts
Book Editing & Design
Pre-press processing
Production Print &
Bind
Distribute Reprint Decision
Take Book Out of Print
Plate Prep & Setup
Offset Print >1000
Bind > 1000
Distribute Current Demand
Warehouse Excess
Production
Process Returns
Generate Reprint Order
Evaluate Backlist
“Remainder” Inventory
Write Off Inventory
Supply Chain Analysis - Current
AuthorAuthorPublisherPublisher
DistributorDistributorConsumerConsumer StoreStore
WarehouseWarehouse
WholesalerDistributorWholesalerDistributor
Evolving Publishing Value Chain Evolving Publishing Value Chain
PrinterPrinter
The Re - Engineered Supply Chain
Key Business Process
Revised Value Chain
Tasks
Book Production via Digital Print Process
Pre-Publication
Prep
Author Contracts
Book Edit & Design
PrePress process
Reprint Decision
Take Book Out of Print
Plate Prep & Setup
Print as Required
Bind as Required
Distribute Current Demand
Inventory Excess
Production
Process Returns
Generate Reprint Order
Evaluate Backlist
“Remainder” Inventory
Write Off Inventory
Production
Distribution
Distribution
Production
No.
of
Tit
les
No.
of
Tit
les R
un
Len
gth
s R
un
Len
gth
s
11 100 100 1,000 1,000 5000 500011 100 100 1,000 1,000 5000 5000
New Titles=New
Revenues
ReprintsOut of Print=
Lost Revenues
Traditional short runs Business as
usualBusiness as
usual
Consumer wave of
influence on
“Printing”
Consumer wave of
influence on
“Printing”
Book-in-time
Book-in-time
61806180
Continuous Feed
Continuous Feed
OffsetOffset
Digital Print fit with Internet OrderingDigital Print fit with Internet Ordering
Viewable & distribute / print of a book.Viewable & distribute / print of a book.
Business Opportunities for Publishing
Reduce capital and profit affects of warehouseing, inventory, remainders, and write-offs
Accelerate time to market for new titles and reprints by digital printing of Comps, Reviews and finished product.
Capture new revenue on existing properties --- republish Out of Print titles
Minimize risk on new titles --- test the marketRepurpose existing material into Custom Book offeringsReduce shipping costs by Distribute & Print work flowDevelop a multiple purpose digital book asset resourceProfit from development with continuous and discontinuous
product offerings where appropriate.
Infrastructure Proposition for PublishingInfrastructure Proposition for Publishing
From Print to Stock To Print on Demand
From Print & Distribute To Distribute then Print
From Mass Production To Book Customisation
From Bricks & Mortar To Clicks & Mortar
From Physical Books To Usage Rights & Licenses
To
To
To
To
Generate revenue and margins today while Generate revenue and margins today while investing in the “New” Publishing investing in the “New” Publishing
infrastructure.infrastructure.
Digital Print Services Digital Print Services Publishing TodayPublishing Today
From Make-then-sell …From Make-then-sell … to Sell-then-maketo Sell-then-make