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OPERATION MANAGEMENT

PROJECT- (INDUSTRIAL VISIT-SARA TRANS PVT LTD.)

ABOUT THE COMPANY

Company name: “SARA-TRANS PVT LTD”

Nature of company:  Manufacturer, Exporter

ADDRESS: Special Economy Zone, Block A, Phase-2, Noida, Uttar Pradesh - 201305

SDF NO.G-3/G-4, NSEZ, NOIDA (Uttar Pradesh) - 201305Country: India

CEO: Mr. Jasbeer Singh

Supplier and exporter of Indian musical instruments, musical instrument parts, violin instruments, sitar, guitar, veena, flute, tabla, harmonium, wind instruments, stringed instruments, percussion instruments, violin, saxophone, electric guitar, piano, drum sets, violin and flute

Manufacturer of musical instruments cases and gig bags. Our main products include carbon fiber cello case, guitar case, violin and viola case, fiberglass cases, foamed cases and gig bags.

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INTRODUCTION:As an established, professional and successful family owned business, SARA GROUP is a diverse Indian conglomerate headquartered in New Delhi with global operations. It operates across multiple sectors ranging from mining, bulk commodities, textiles and investments. The group's multiple businesses are run by world-class professionals, allowing for prompt decision-making and scalability in operations.

Since 1990, the group has continuously sought out new opportunities for growth. Having its origins as a steel scrap and textiles trading outfit, the group has efficiently maneuvered itself to operating a large textiles manufacturing company, a diversified and global commodities business and a portfolio of investments across sectors.

When the Sara-Trans Group was founded in 1989, the Indian manufacturer's single focus was creating bags and cases for markets around the world. Later, the company would take an equal interest in what the world could offer India. In a country representing more than a million square miles, nearly 1.3 billion people, and 122 major languages, Sara-Trans has become the closest thing to a meeting point for Indian commerce in music products. While expanding its bag and case business into a huge variety of products for the music, travel, and sporting goods sectors, the company has also used its music industry connections to build an expansive network in both distribution and retail. Its Reemal distribution branch, created in 1991, introduced India to brands including Fender, Charvel, Gator, Vic Firth, Gretsch, and Line 6–while its Onstage retail chain, established five years later, brought modern, well-stocked music stores to every major Indian city and many smaller ones. With a tagline to match the scope of the business–"Taking excellence to the world… bringing home the best"–Sara-Trans continues to signal that there's no corner of the industry it's afraid to tackle.

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"The word that best defines us is 'proactive,'" says Sara-Trans Group founder and CEO Jasbeer Singh. "We believe in the 'Indian Dream,' while its network now touches most every region in India, Sara-Trans was launched from the Noida district southeast of New Delhi. Short for New Okhla Industrial Development Authority, the city was set up in a push toward urbanization and is now one of India's hubs for technology and higher education. At its Noida bag and case factory, Sara-Trans picked up the district's ethos with an ever more refined operation, streamlining processes and upgrading machinery toward a product line of international standards. Now billed as "Bag Crafters to the World," Sara-Trans has captured seven straight annual awards from the Indian Ministry of Commerce for highest product turns nationwide, the most recent presented in October. "Our vision is to stay ahead in the global race for quality," says Singh. "A distinct identity, a commitment to quality merchandise, and continuous improvements to our product range–that's what it takes to become an organization of the future."

For Singh, who started Sara-Trans as an offshoot of a family-owned industrial conglomerate, the bag and case business was only the start of a highly influential career in India's music industry. To date, he's served five years as president of the Indian Music Merchants Association, and four years as a member of the prestigious Export Promotion Council of India under the nation's Ministry of Commerce. While his ventures now run the gamut from the production line to the retail counter, he considers them part of the same objective: building an infrastructure for Indian people to make and appreciate music–often from scratch. Outside formal business channels, Sara-Trans has been a force for organizing music classes, contests, and artist outreach efforts to connect aspiring musicians with opportunities to learn and perform. "Ushering positive changes into Indian markets is embedded in our ethos as we extend our footprints deeper into India," says Singh.

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So where can Sara-Trans go from here? According to Singh, it starts with a series of strategic mergers and acquisitions made possible by the company's many partnerships in the industry.

"These M&As will initially focus on the brands distributed by Sara-Trans and will subsequently cover other categories and brands," he says. The company is also using Exact Business Analytics, a sophisticated business analysis software package, to precisely map its distribution strategy, channeling products to match demand in growing markets. On the manufacturing side, plans call for further technological upgrades to its main factory–and for an additional factory to be sited in the south of India.

"We've worked to become a one-stop-shop for all music needs–as well as a 'passage to India' for key brands that want to make their mark here," says Singh. "We've investing in distribution, retail, and the web to gain an ever stronger presence in the industry. We can confidently say that we'll keep adding feathers to our cap in the years to come."

Vision:

'To be globally recognized in every business that we manage, operate and own. We should be respected for: the quality of our products, services, excellent human resources and high ethical standards'.

Quality at SARA

SARA GROUP aim to achieve and sustain excellence in all our businesses, investments and actions.

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It is our endeavor to supply superior quality products and services and maintain credibility in the market through the quality of our products and services at all times.

The customer is the most important stakeholder in all our businesses and we are committed to their total satisfaction. Learning and continual improvement allows us to outperform and meet customer expectations at all times.

As a group, our focus on quality runs through our human resource initiatives as we aim to develop a motivated and high performance workforce with a sense of pride in the workplace allowing the group to maintain the highest standards for quality.

OPERATION STRATEGY:

Manufacturing: We help clients define manufacturing strategies that are linked with the business strategy, focus on the truly differentiating core capabilities, and drive competitive advantage in the market. Services include:

Digital manufacturing

Manufacturing strategy

Make or buy and network configuration

Technology selection

Manufacturing footprint design

Design for manufacturing

Manufacturing operating model

Manufacturing excellence and implementation

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Strategic Supply Management

We help clients build a supply base with a highly competitive cost, value, and service profile, transforming supply management into a strategic enabler for the business. Services include:

Digital procurement

Strategic sourcing

Procurement operating model (organization, processes,

governance)

Category strategy and management

Direct material design-to-value and should-cost

Supplier relationship, risk, and performance management

Complex procurement support

Contract management and value realization

Advanced sourcing analytic

Innovation and Product Development

We help build a supply base with a highly competitive cost, value, and service profile, transforming supply management into a strategic enabler for the business. Services include:

Digital innovation and Industry 4.0 solution design

Innovation and development strategy

R+D operating model and footprint

Product and complexity management

Product lifecycle management

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Product development processes and commercialization

Design-to-cost and Design-to-value

Digital operations

We help clients to digitalize their operations and connect products, assets, people, processes, and supply chain partners in order to achieve breakthrough efficiency, flexibility, and growth. Services include:

Overall digital strategy and transformation

Digital customer access and advanced services

Digital supply chain

Smart manufacturing operations

Digital engineering and product development

Integrated and agile IT architecture

CSR ACTIVITIES:

SARA GROUP has always believed that its work in the society, aimed at uplifting the lives of people, creating more opportunities and serving the needs of the under privileged, is critical to the inherent success of the group.

It is in our fabric to contribute to society, to create businesses that build sustainable communities and to be a responsible participant in the growth of society.

SARA GROUP's work as a responsibly corporate citizen is routed through a number of charitable trusts, namely:

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The Mohinder Kaur Charitable Trust: Through this trust the group has extensively worked on creating world-class medical facilities at various Gurdwaras in Punjab. The trust has been instrumental in running a free of charge dispensary for the past fifteen years at the Sector 8 Gurdwara in Chandigarh. In addition, it has installed X-ray machines, elevators for the elderly and other health care facilities and all services have been rendered gratis.

SARA Foundation : The SARA Foundation works on the private equity model towards corporate social responsibility. As a member of Dasra, the foundation supports causes such as adolescent women empowerment by funding NGO's working to tackle this social ill. All NGOs are identified by Dasra basis extensive research and analytics, ensuring that the funding creates long-term solutions to these issues rather than stopgap cures.

Thakur Dwara Trust : Through this trust, SARA contributes actively to rehabilitation work post a natural calamity. The trust is known to have contributed extensively during the Orissa Cyclone, Gujarat Earthquake, Train accidents and Bihar Flood Relief as well as the recent Uttarakhand floods.

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PROCESS HOW CASES ARE MADE:

The outside of each case is made with Cordura, a durable, waterproof material. It is lined with plush corduroy and has patches of Cordura where string ends and bridges might rub. Sandwiched between these materials is a layer of 3/8" closed cell foam.

Eco Line is an option best suited for drums and amps. It is available for those who need protection but cannot quite justify a deluxe case. This ½ inch of open cell foam laminated between Cordura and nylon may not adequately protect the bridges, pegs and levers of other instruments. The Eco padded case still has pockets, handles and shoulder strap. This case has some weather deterrents and bump resistance but not as much as the deluxe models.

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ECO LINE: A SHIUKO & DJEMBE DRUM CASES

Supply Chain Management

This brings together a range of individual on-going services, enabling the delivery of a cost-effective supply chain to meet the continuing needs of the client. Services provided in integrated supply chain management contracts span - for example - multi-modal transportation, customs formalities, warehousing, site material control and low-value purchasing, all supported by Trans Global Projects’ own materials management and tracking software system  Global Track. This also incorporates supply base management and the provision of services to anything from short exploration programs to larger marine bases for a consortium of super major oil companies.  The service is available from engineering design through to full-scale operations.

Project logistic management

Projects are defined by the people who deliver them.  Staff at Trans Global Projects is proactive and reliable team players whose expert knowledge is backed up by the company’s resources in procedures, IT and finance.  As a consequence, they deliver the same consistent high performance of service to ensure the cost-efficient co-ordination of every project requirement,

Our specialty is sourcing typically urgent, hard-to-find, complex material and equipment for clients

Procurement

For all the individual high-value, long-lead procured items in a construction project or exploration program, many smaller pieces of equipment are also needed.

Offering a full spectrum source and deliver service, Trans Global Projects works independently or alongside a client procurement team as an extra resource to ensure an elusive, often urgently required item is successfully sourced and arrives on time.

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CONCLUSION:The industrial visit was successfully competed at SARA TRANS PVT LTD. The company covers all the important aspects while dealing with their overall production, manufacturing and quality processes. There specialty is sourcing typically urgent, hard-to-find, complex material and equipment for clients.

Company follows full spectrum source and deliver service, Trans Global Projects works independently or alongside a client procurement team as an extra resource to ensure an elusive, often urgently required item is successfully sourced and arrives on time.

Company works with a tagline to match the scope of the business–"Taking excellence to the world… bringing home the best" & aims at achieving it.

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