Industry Trends, Challenges, Opportunities Ian Patterson

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Page 1: Industry Trends, Challenges, Opportunities Ian Patterson
Page 2: Industry Trends, Challenges, Opportunities Ian Patterson

Back in the day.............

Page 3: Industry Trends, Challenges, Opportunities Ian Patterson

Back in the day.............

Page 4: Industry Trends, Challenges, Opportunities Ian Patterson

Then came the fax machine.......

Page 5: Industry Trends, Challenges, Opportunities Ian Patterson

Ah, the waste of it all.....

Page 6: Industry Trends, Challenges, Opportunities Ian Patterson

Mass Print...............

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WWW........

Page 8: Industry Trends, Challenges, Opportunities Ian Patterson

WWW........

Page 9: Industry Trends, Challenges, Opportunities Ian Patterson

How we use it.........

• Early adopter

• Spread and manage our brand

• “Talk to people in their fashion”

• Optimized Video

• Syndication to MSN, Yahoo, YouTube

• All promos on all media

• Segmented lists

• Mobile marketing


2003-09-04 Dave Patterson (cs.berkeley/~patterson) cs152

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