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Webinar #2: Make Yourself Visible! Award Winning Branding Techniques Part 1

HANDOUTS

Best Selling Author, Award Winning Entrepreneur, International Speaker & Philanthropist

Webinar #2 Make Yourself Visible!

Award Winning Branding Techniques"

What we are going to cover…

1). The 6 PosiNons In Business 2). 8 EssenNal Domains of Change

FoundaNons of top business owner



What we are going to cover…

1). The 6 PosiNons In Business 2). 8 EssenNal Domains of Change

5 M’s of Personal Branding • Make up • Message • Moments • Method • Metaphors

FoundaNons of top business owner

Personal Branding Tool Box



6 Posi/ons Of Business



6 Posi/ons Of BusinessLOWEST HIGHEST




CREATOR (Idea/Innovator)

LOWEST HIGHEST





PRODUCER (Manager)

LOWEST HIGHEST





PRODUCER (Manager)

LOWEST

TALENT/PERFORMER (Doer)

HIGHEST





PRODUCER (Manager)

LOWEST


OwnerHIGHEST

(Brand)(Product/Service -‐ IP)

(Rela/onships)





PRODUCER (Manager)

LOWEST


Owner

LEADER(Marke/ng)

HIGHEST


(Rela/onships)





PRODUCER (Manager)

LOWEST


Owner

LEADER(Marke/ng)

HIGHEST

CLOSER (Sell)


(Rela/onships)



8 EssenNal Domains Of

Major Change



Personal Branding Strategy


Major Change




Packaging & PosiNoning


Major Change




Internet MarkeNng Strategy



Major Change





DistribuNon Method of Your

Message



Major Change






MessageInformaNon Division



Major Change







Partnership Strategies



Major Change




GlobalizaNon Strategy







Major Change




GlobalisaNon Strategy






Knowledge & Growth Strategy


Major Change



Brand U

The

Revolution:

SELL YOUR KNOWLEDGE

Experts Biz

MARKET YOURSELF

SELL YOUR KNOWLEDGE

Experts Biz Any Biz



Places you in a leadership role

APracts the right people and right opportuni/es

Associates you with a trend Posi/on your focused message in the hearts and minds of your target customers

Enhances pres/ge

Adds perceived value to what you are selling

Earns recogni/on

Increases your earning poten/al

Differen/ate yourself from the compe//on

Confers top of mind status Increases authority and credence of decisions



The 5M’s To Personal Branding



1.) Make up" The 5M’s To Personal Branding



1.) Make up"2.) Message




1.) Make up"2.) Message3.) Moments" "




1.) Make up"2.) Message3.) Moments" "4.) Method




1.) Make up"2.) Message3.) Moments" "4.) Method5.) Metaphors (Brand Theme)




Where all this branding stuff comes from?



Global Examples: Asia



Global Examples: USA



Global Examples: AUSTRALIA/NZ



Global Examples: UK & EUROPE



Personal Branding Examples



Personal Branding Examples: “Experts”



Personal Branding Examples: “Method”



1.) Make up" The 5M’s To Personal Branding

• Name

• Label"• Picture

• Dress/Style/Hair • Colours"



Name



Name

• Your full name is your Brand



Name


• Put your name on everything!



Name


• Put your name on everything!

• Corporate brands/Teams sNll need PB



Label



Label

• This is your idenNty -‐ who are u?



Label


• Replaces your “tradiNonal label”



Label


• Replaces your “tradiNonal label”

• Gives your Expert angle



Label



Label

Territory + Qualifier + Results Produced + X Target Market/Specialist/Profession



Label

Territory = Industry, City, Country or Countries



Label


Qualifier = Premier, Most Trusted, #1, Longest Running, Most CreaNve, etc.



Label



Results Produced = Most Compelling Results



Label




Target Market = Who specifically you target



Label




Target Market = Who specifically you target

Specialist = Expert, Advisor, Mentor



Label Examples

America’s #1 Revenue Accelerator Expert

UK’s Premier SomaNc Pain Reducing Specialist

Australia’s Most Trusted Wealth Builder For Young Families

Singapore’s Best First Time House Finder For Single Moms

#1 Global Business Coach



Picture



Picture

• Work with a professional photographer



Picture

• Book 2-‐3 hours of Nme




Picture



• Bring 2-‐3 ouoits to change into



Picture



• Do something playful before you get started




Picture





• Be apenNve to the background and the lighNng



Picture





• Be apenNve to the background and the lighNng• Always smile



Picture• Body posture is important



Picture

• Post producNon -‐ Adobe Photoshop & Lightroom

• Body posture is important



Picture



• Live shots should emphasise cred. & social proof



Picture



• ALWAYS get pictures w/ strong brands around you




Picture





• Get a shot behind you on a stage showing audience



Picture





• Get a shot behind you on a stage showing audience• Get shots of you interacNng with parNcipants



Picture





• Get a shot behind you on a stage showing audience• Get shots of you interacNng with parNcipants• Get pictures of you delivering each service



Dress/Style/Hair



Dress/Style/Hair• The more professional the beper



Dress/Style/Hair

• Pay apenNon to shoes and jewellery

• The more professional the beper



Dress/Style/Hair



• No visual distracNons on your body



Dress/Style/Hair



• Put apenNon into the “style” you put together




Dress/Style/Hair





• Long hair should get pulled back (be well groomed)



Dress/Style/Hair





• Long hair should get pulled back (be well groomed)• Glasses, accents and indicators of normalcy

convert beper



Colours



Colours

Colours that work:



Colours

Colours that work:

Colours that don’t work:



ShirtTie

Best Colour CombinaNons



Best Colour CombinaNons



Paperns

Solid colours are best & safest

No paperns



What People Assume In the first 30 Seconds

1) Your economic level 2) Education level 3) Trust worthiness 4) Social position 5) Level of sophistication 6) Economic heritage 7) Your social heritage 8) Your education heritage 9) Your current success 10) Your moral character "William Thorough



What’s Your Message?




• It is the mission you are on





• A summary statement of the overall impact you want to make





• A summary statement of the overall impact you want to make

• What inspires people, get’s there apenNon and draws them to you



Message Examples

• You can have a passionate relaNonship• You can grow old pain free• You can live financially free now• You can be the father you want to be now• You can quite smoking easily



How To Cras Your Message




• 6-‐10 words max





• You can be/do/have X Result





• You can be/do/have X Result

• Easy to remember & emoNonal

Plan Your Success

1) Create a label for yourself

2) Schedule time with a pro photographer

3) Make sure you have at least 2 proper outfits

4) Craft your message



Next Webinar

Webinar #3: Make Yourself Visible! Award Winning Branding Techniques Part 2

Best Selling Author, Award Winning Entrepreneur, International Speaker & Philanthropist

Industry Rockstar Intensive Webinar #2 - Amazon S3Week+2+Industry_Rockstar... · Webinar #2 Make...

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