Industry Predictions for 2014: Cross-Screen
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description
This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013.
Transcript of Industry Predictions for 2014: Cross-Screen
Source: Undertone Industry Pulse, November 2013.
Yes,ASAP
8%Yes, withinthe next12 months
53%
No
18%
Not sure
21%
WILL PUBLISHERS IMPLEMENT RESPONSIVE DESIGN FOR THEIR SITES IN 2014?
HOW WILL MOBILE TRAFFIC BE SPLIT IN 2014?
SMARTPHONE TABLET54% 46%
HOW MUCH WILL MOBILE TRAFFIC INCREASE?
4%
16%
80% mobile traffic willincrease by up to 25%
mobile traffic willincrease by 26-50%
mobile traffic willincrease by more than 50%
96%OF PUBLISHERS THINK THEIR
MOBILE SITE TRAFFICWILL INCREASE
PUBLISHERS
WHAT ROLE WILL EMERGING PLATFORMS PLAY?
IN 2014, WILL YOU TEST:
CONNECTED TVDIGITAL OUTOFHOMEWEARABLE TECHNOLOGYAUTOMOTIVE INDASH DISPLAYNONE OF THE ABOVE
54%
17%15%
22%
47%
78% 37% 71%
will increase spendfor smartphone will increase spend for tablet
will increase spend for desktop
HOW WILL AD SPEND INCREASE ACROSS SCREENS?
71%OF ADVERTISERS EXPECT TO
INCREASE SPENDADVERTISING INITIATIVES IN 2014 ON CROSSSCREEN
ADVERTISERS
concurrent digital media executions on at least two of the following devices:desktop, smartphone, and/or tablet.
CROSSSCREEN:
CROSSSCREENINDUSTRY PREDICTIONS FOR 2014
INDUSTRY PULSE
