Industry Chat: TechSeptember 7, 2017

Dr. Samuel Jones & Erica Marks

MBA Career Management

Download slides: http://bit.ly/TechChatWG19

Tech is Transforming the World

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MBA Career Management

Agenda

Working with MBACM

Tech Industry

Introductory Overview

Trends

Company Relationships

Functions, Roles and Internships

Career Pathways

Is Tech for You?

Hiring Data

Offers, Timing, Compensation and Sponsorship

Career Switching

The Job Search

Recruiting Strategy and Timeline

Focus Group Advice from SYs and Employers

Professional Clubs / Research Centers / Semester in San Francisco

MBACM Resources

Next Steps

Q & A

MBA Career Management

Download slides:

http://bit.ly/TechChatWG19

MBA Career Management Tech Team

Career Advice

• Self-assessment & decision

making

• Networking

• Industry Insight

• Resumes, Cover Letter &

Interview Prep

Corporate Relationships

• Develop employer outreach

strategy with RRM

Programming

• Develop programs for students

interested in tech

SAM JONESCAREER ADVISOR

Corporate Relationships

• Strategize best recruiting

approach for variety of employers

• Co-manage employer

relationships with Career Advisor

• Manage recruiting events

Student Support

• Assist students with logistics of

on-campus interview process, job

board postings, etc.

ERICA MARKSRECRUITING RELATIONSHIP

MANAGER

Collaborate with professional clubs and research centers, including The Tech

Club, Data & Analytics Club, & Wharton Customer Analytics Initiative (WCAI).

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Case Example: How Can We Help?

Outreach

Relationships

Insights

EIS/Postings

Interviews

Internships

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We Interned @ LinkedIn on a Marketing Team

Download

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Industry overview

Tech Industry Subsectors

Internet

Search/Ad

Social

Gaming

Software

Hardware

Big Tech (POST-IPO)

Telecom

eCommerce

Start-ups

Media

Healthcare

IB

Consulting

VC

Key: Tech Team | Other Teams

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Recent Trends in Tech

Increasingly positive about MBAs

Analytics = MBAs w/strong data skills

On line ads = growth accelerating +22% YoY

Image-based platforms (e.g., Snap, Pinterest)

Voice on connected devices (e.g., Echo, Siri); 95% accurate

Machine Learning, AR, VR

User Generated Content

eCommere Growing (again)

Generation Z (1-20 yrs.) – “iGen”

3.4B Internet Users @ 46% Penetration (China & India)

Company

Culture

Trends

Users to

watch

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Keeping Up with Trends…

Tech Crunch – The go-to blog about Technology

Silicon Alley Insider (Business Insider) – Tech blog with business perspective

Re/code – Tech news, reviews, and analysis

Mary Meeker’s Internet Trends 2017 – “State of the union” for the internet

Note: Many sites offer a daily digest of headlines that will be emailed to you.

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Tech 40 Companies

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MBA Roles in Tech

Business

Development

Corporate

Development

Product

Management

Strategy

Responsibilities: Partnerships– identify new partners ,

negotiate deals; expand relationships with current partners

Potential Titles: Strategic Partnerships, Corp. Dev.,

Strategic Partner Management, Partnership Sales

Responsibilities: Strategic Planning at the corporate or

business unit level; understand and frame business problems

Potential Titles: Corporate Strategy, Strategic Initiatives,

Strategic Planning & Analysis, Business Ops, Strategy Manager

Responsibilities: Product Roadmap: requirements &

features; work cross-functionally with engineers, marketing

and sales

Potential Titles are consistent; requirements for the job are

not; Product Marketing Manager

Responsibilities: M&A – identify target

acquisitions or investments; oversee deals

Potential Titles: Business Development,

Corporate Strategy

MBA Career Management

MBA Roles in Tech

Marketing

Analytics• Responsibilities: generate insights, predict, analyze

• Potential Titles: Data Scientist, People Analytics

Responsibilities: Link the product to the market ; evangelize

the products, identify competitive position, narrative and

analytics

Potential Titles: Marketing Manager, Product Marketing Mgr.

Operations

Responsibilities: Support procurement, manufacturing,

fulfillment, and other logistics for product lines

Potential Titles: WW Operations, Sales Operations,

Pathways Operations, Sales & Operations

Sales

Responsibilities: Drive sales campaigns, develop product

solutions for clients

Potential Titles: Account Manager, Lead Enterprise Geographic

Online (Google Maps), Sales & Marketing, Partner Sales

-Often organized by SMB, Enterprise; or EU, Northeast Region

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Other• Corporate Finance

• Leadership Development Programs – Intel, Amazon, Box

Sample Tech Internships

Product Manager, Amazon Mom

• Developed the strategy and roadmap for a new subscription program to

target and engage expecting parents

• Collaborated with development team and UX designers design the

customer experience, identify and test key product features and develop

business and technical requirements

Retail MBA Intern, Mobile Commerce

• Led market research initiative analyzing current usage of digital signs in

Apple stores including competitive market analysis

• Coordinated and facilitated employee focus group across eight stores

Graduate Intern, Large Customer Sales – Education Vertical

• Devised a unified strategy for the Education Sales teams to spur adoption

of Attribution, a more advanced method of online marketing

MBA Career Management

Career Pathways Big Tech VC Big Tech Big Tech Startup Big Tech Founder

Christian Hernandez

WG03

White Star Capital

Managing Partner

Facebook

2009- 2013

Google

2006-2009

Microsoft

2003-2006

Helen Chiang

WG05

Microsoft

GM, Minecraft

Microsoft

Sr. Director

2012-2016

Microsoft

Chief of Staff, Studios

2011-2012

Archana Ravichandran

WG08

Medallia

Sr. Director, Partner

Solutions

Google

2008 - 2015

Russ Laraway

WG05

Candor, Inc.

Founder and COO

Twitter

2012 – 2016

Google

2005 - 2012

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Wharton MBA Alumni Survey Industry Changes

Industry change from 1st to 2nd place of employment

2nd

Place of Employment

1st

place of Employment

Consulting and professional services n=463

Consumer goods/Retail n=282

Finance n=822

Government, Education, and Nonprofit n=176

Health, Biomedical, and Pharmaceuticals n=188

Manufacturing, Energy, and Construction n=233

Technology, Media and Telecoms n=399

Other n=370

Consulting and professional services n=752

221 (29%)

68 (9%)

130 (17%)

43 (6%)

54 (7%)

61 (8%)

111 (15%)

64 (9%)

Consumer goods/Retail n=252

36 (14%)

127 (50%)

17 (7%)

8 (3%)

6 (2%)

13 (5%)

25 (10%)

20 (8%)

Finance n=835

67 (8%)

26 (3%)

570 (68%)

21 (3%)

19 (2%)

31 (4%)

36 (4%)

65 (8%)

Government, Education, and Nonprofit n=95

15 (16%)

0 (0%)

11 (12%)

54 (57%)

1 (1%)

3 (3%)

5 (5%)

6 (6%)

Health, Biomedical, and Pharmaceuticals n=152

24 (16%)

2 (1%)

6 (4%)

9 (6%)

85 (56%)

7 (5%)

10 (7%)

9 (6%)

Manufacturing, Energy, and Construction n=236

28 (12%)

18 (8%)

35 (15%)

12 (5%)

9 (4%)

89 (38%)

21 (9%)

24 (10%)

Technology, Media and Telecoms n=306

40 (13%)

23 (8%)

17 (6%)

13 (4%)

5 (2%)

10 (3%)

178 (58%)

20 (7%)

Other n=305

32 (11%)

18 (6%)

36 (12%)

16 (5%)

9 (3%)

19 (6%)

13 (4%)

162 (53%)

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Is Tech for YOU?

SKILLS

• Product Road Maps

• Marketing

• M&A

• Biz Dev. / Sales

• Strategy

• Analytics

• Communication

• Able to read code

EXPERIENCE

• Work with engineers

• Launched a product

• Customers

SKILLS &

EXPERIENCE

• Passion for Tech

• Ambiguity

• “Smart”

• Know tech trends

• Influence w/o title

CULTURE

• More established firms

tend to be 9-6

• Provide meals, laundry

service, transportation

• Log back on after

dinner

WORK/LIFE

MBA Career Management

Q&A with Google Staffing: http://www.youtube.com/watch?v=EOO79pNZBXc

Is Tech for YOU?

Passion for Tech

(Define your own sense of calling and mission

and connect it to why you want to work in tech.)

CULTURE

MBA Career Management

Is Tech for YOU?

Ambiguity

CULTURE

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Career Leader Tech Profile

CareerLeader Section Higher Results

Interests • Application of Technology

• Creative Production

Career-Match

• Info. Syst. Management

• Marketing

• Management of New Prod.

• Project Management

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Hiring data

Two Strategies = Two Skillsets

MATUREMATURE ENTERPRISE

• Navigate unstructured process

and timeline

• Be ready if an opportunity

becomes available

• Prepare for multi-format

networking opportunities

• Proactively build & leverage

network, pitch solutions and

employment opportunities

• Travel to companies and

recruiters

• Sustain recruiting efforts

throughout the year

• Follow structured process and

timeline

• Be ready for when an

opportunity is available

• Prepare for and attend “formal”

recruiting events

• Market your candidacy and

differentiators

• Conduct on-campus interviews

• Manage heavy recruiting

schedule in fall/winter

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Things aren’t always black & white within one industry

Mature and Enterprise: Tech Industry Landscape

Level of

Wharton MBA

Engagement

High

MatureCompany Recruiting Approach

Low

Enterprise

Tech Examples

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Accepted Internship Offers WG18

0.00

2.00

4.00

6.00

8.00

10.00

12.00

14.00

16.00

18.00

2010 2011 2012 2013 2014 2015 2016 2017

% of all accepted offers

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Timing of Tech Offers *Preliminary data as of 8/16/16

0

5

10

15

20

25

30

35

40

Intern WG18

Full-Time WG17

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0

5

10

15

20

25

30

35

Big Tech + Start-up Internships:(143 offers ) / (73 Companies)

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47% of Tech offers came from 6 Companies

Tech Internships by the NumbersOffers: 116 students held 143 offers

Distribution: offers are well distributed among many students

Top Hirers: Companies making the most offers (n=67)

# offers in hand # Students

1 96

2 17

3 1

4 0

5 2

Company # offers

Amazon 29

Google 18

Microsoft 12

Facebook 4

LinkedIn 4

Apple 4

Status #

Accept 97

Decline 21

Lots of

jobs

Lots of

students

get jobs

Companies

hiring lots

of

students

MBA Career Management

Source of Internship Offers: Class of 2018Preliminary Data as of 7/28/17

1%

10%

35%

1%6%

12%

35%

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Other

Personal Networking Connections

Trek Networking

Wharton Alumni Contact

Wharton Job - Job Posting

Wharton Job - On Campus Recruiting

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Consulting34%

Energy4%

Professional Services2%

Real Estate1%

Private Equity/Venture Capital4%Investment Banking

8%

Retail5%

Technology18%

Investment Management4%

Diversified Financial Services

5%

Healthcare3%

Social Impact1%

Hedge Funds / Other Investments

3%

Media & Entertainment8%

Pre-MBA Experience: Technology

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Career Switching

84%

93%

73%

33%

42%

71%

53% 54%

64%

75% 75% 75%79%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

% FT Accepted Offers – Reported “Industry Change”

MBA Career Management

97 Total Accepted Offers

• 92 in US

• 5 Globally:

• China 2

• Columbia 1

• Korea 1

• UK 1

92 Accepted US Offers

• 40% went to international students (n= 37)

37 Accepted Offers went to international

Students

• 23 Offers = Post-IPO tech

• 14 Offers = Pre-IPO tech

International Student Tech Placement (WG18 Interns)

KEY TAKEWAYS

• Tech offers a lot of sponsorship in the US

• International students can be sponsored by start ups

• Tech companies outside the US often pay local salaries

• Global roles tend to be more sales and account managers

MBA Career Management

Tech Salary Statistics

0

20000

40000

60000

80000

100000

120000

140000

Full-time* Intern

Base Salary

annual

monthly

Median Salaries

Full-time (WG17)

• 75%: $130,000

• 50%: $123,000 + $30,000 sign on

• 25%: $120,000

Internship (WG18)

• 75%: $8,500

• 50%: $8,000

• 25%: $6,283

*RSUs: in addition to FT base salary, you can receive $~10K to $~300K in stock.

Mean RSUs = $90K

MBA Career Management

The job search

Tech Recruiting Timeline

August September October November December January

Work on your

Resume

MBACM

Resume Book

Deadline for

Feedback

9/11

EISs and

Coffee Chats

begin 10/23

EISs continue

Wharton Tech

Week

11/6 – 11/10

FY Networking

Expo 11/7

Submit

Applications for

FRP Interviews

12/1 – 12/4

Focused

Recruiting

Period

1/8-1/12

(1/19 and 1/26)

February March April May June July-Sept.

Interviews

Receive Offer

Interviews

Receive Offer

NYC

Networking

Expo

Interviews

Receive Offer

SF

Networking

Expo

Report your

offers

Start Internship Get the FT

offer!

Network

Network

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Big 6 Recruiting Overview

MBA Career Management

Student Engagement

Employer On-Campus Job Postings Timing Sponsor?

Amazon • EIS

• FRP

• Coffee Chats

• All FRP roles and global

opportunities are posted

in CareerPath

October –

January

Yes

Apple • Virtual

Coffee Chats

• Internship roles are

posted in CareerPath

October –

January

Yes

Facebook • EIS

• Coffee Chats

• Internships available on

Facebook Careers and

some on CareerPath

October –

Spring

No

Google • EIS

• Happy Hour

• Coffee Chats

• The general Google

internship application will

be in Careerath

October –

May

Yes

LinkedIn • Online

webinars

• Open House

• Internships available on

LinkedIn Careers

October -

January

No

Microsoft • EIS

• FRP

• Coffee Chats

• All FRP roles are in

CareerPath

October –

January

Yes

Focus Group - Advice From 2Ys

“I significantly reduced the real estate dedicated to finance

and bumped up my extracurricular experience and leadership.

I emphasized classes: tech, stats, data mining and that I

learned to code in R and took a class in the engineering

school to learn Java and Python.”

“I mostly used Twitter [to research companies], I have a list of

50 people who are good for tech.”

“What I feel gave me an edge in recruiting is that I had casual

conversations with a lot of people over and over.”

Resume

Research

Networking

MBA Career Management

Focus Group – Advice from Tech Companies in SF

Stereotypes: What to emphasize and what to avoid?

Wharton

+Strong in operational innovation;

students want to scale organizations;

not just work in a niche group

+ Brand diversifying beyond Wall Street

+ More open to feedback and eager

+ Analytics

- Finance people in suits

MBA Career Management

MBAs

+ Able to wear multiple hats

+ Hard working

+ Analytics/critical-thinking/Problem

Solving

- Entitled – not always willing to “get

into the weeds” or “chop wood” or

“roll up sleeves”

Wharton Resources

Career treks, conferences,

education

• Tech Club

• eClub

• Data & Analytics Club

• FinTech Club

• Digital Health Club

• Media & Entertainment

STUDENT CLUBS

Education, faculty and

company connections

• Wharton Customer

Analytics Initiative (WCAI)

• Mack Center for Innovation

CENTERS

Academic program

• Student Community

• Cultural Immersion

• Customized Curriculum

• Company Exposure

• Focused Career Support

SEMESTER IN SF

Fast Facts:

• Become a first-year director in a club

• Help to plan career treks

• Subscribe to center newsletters

• Apply to SSF in January

MBA Career Management

Suggested Classes from Tech Students 2017

MKTG 770 Digital Marketing, Social Media and E-Commerce

MGMT 731 Technology Strategy

MGMT 801 Entrepreneurship

STAT 705 Statistical Computing with R

STAT 770 Data Analytics and Statistical Computing

OIDD654 - Product Design & Development

OIDD662 - Enabling Technologies

MEAM 514 (Penn Engineering) Design for Manufacturability

Note: MBACM does not endorse any class or guarantee enrollment

MBA Career Management

Tech Team Curated Resources

Road to the

Internship

ONLINE-Tech Page

-Monthly Coaching Letter

-Student Memos

-Interview Questions

-MBACM Company

Insights

-Alumni Insights

WORKSHOPS-Industry chat

-Big 6

-Tech 40

-Navigating the Enterprise Job

Search

-Interview Prep Workshop

-Fireside Chats

BIG EVENTS-NYC Treks

-West Coast Treks

-Wharton Tech Conference

-Semester in SF

ONE-ON-ONE-Office Hours

-Scheduled Appointments

-Career Fellow Mock

Interviews

MBACM GENERAL RESOURCES

Online

-CareerPath Profile -Job Search Agents

-Industry Communications -Resume Book

-Job Board -Offer Directory

-Spike -LinkedIn

Workshops

-Tune up Your Pitch

-Resume Book Training

Employer Events

-Employer Information Sessions

(EIS)

-Coffee Chats

-Interviews

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Tech Industry Page

MBACM Site Research Tools Research by Industry Technology Industries

MBA Career Management

CLASS EMAILS

• Friday delivery (typical)

• Deadlines, workshops, and

resources

INDUSTRY ALERTS

• Sunday delivery

• Based upon industry preference in CareerPath (opt-in)

• Application deadlines, jobs, and recruiting events

ADVISOR EMAILS

• Monthly Coaching Letter

• Industry-specific advice

• Recommended resources

• Reminders and deadlines

SOCIAL MEDIA

@WhartonMBACM

#WhartonMBACM

How We Will Communicate With You

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Monthly Coaching Letter

Video message to Wharton

Sign up: select Technology as an industry preference in your CareerPath profile

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5 Most Asked Tech Questions in Interviews (n=1000)

1. Walk me through your resume. (Drill down questions into a few bullets)

2. What is a tech product that you love? How would you improve it?

3. Why do you want to work in technology?

4. Why our company?

5. Why this function?

Interviews Techniques

• Motivational questions

• Behavioral questions

• Mini-case (situational)

• Formal case

Our team will conduct an Interview Prep. Session

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6 Next Steps for Landing a Job Tech

1. Set up your CareerPath profile to ensure you are receiving our weekly and monthly

tech communications

2. Read tech blogs for 20 minutes per day

3. Make a company target list (15)

4. Make a contact map (2 students and 2 alumni/personal contacts per company)

•Use Offer Directory and 2Y resume book to find 2Ys

•Use SPIKE + LinkedIn to identify other students and alumni

•Timing:

- Reach out to other students in Q1

- Reach out to alumni in Q2

5. Write your tech focused resume using the Tech Resume Guide

6. Attend key presentations by our team: Big 6, Interview Prep. Session

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Questions?

FAQ Tech Recruiting

1. Can I do two internships?

•Sometimes

•Cautionary tales: low performance, no offers

•Recommend only if one is long (~10 wks) and one is short

(~5wks)

2. Can I work in tech, if I do not have a technical background?

•Yes

•79% of students receiving FT tech offers were new to the industry

3. Do I have to intern in a company to get a job there?

•It depends

•54% of offers were to students who did NOT intern in the

company

4. Can I recruit in Tech and another industry?

•Yes, it is manageable

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Upcoming MBACM Workshops

• Sept 5, 6, & 7 Resume Book Training

• Sept 12 International Student Resource Event

• Sept 18 & 19 Navigating CareerPath & MBACM Website

• Sept 25 Networking Formula for Success

• Sept 26 & 27 Developing Your Pitch

- Register through CareerPath -

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Contact Information

Wharton MBA Career Management

50 McNeil Building, 3718 Locust Walk, 215-898-4383

Website: http://mbacareers.wharton.upenn.edu/student

General Email Inquires: mbacareers@wharton.upenn.edu

Sam Jones, Career Advisor

samjones@wharton.upenn.edu

Erica Marks, Recruiting Relationship Manager

markse@wharton.upenn.edu

Club Presidents Contact Info

Eric Johnson ericjoh@wharton.upenn.edu

Vaibhav Khamesra kvaibhav@Wharton.upenn.edu

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Follow MBA Career Management:

@WhartonMBACM

WhartonMBACM

Download slides:

http://bit.ly/TechChatWG19

Wharton MBA Alumni Survey 2014 - Total Compensation

Median

(25th percentile/75th percentile)

KEY:

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