Industry analysis of TV viewership in INDIA
-
Upload
sindoor-naik -
Category
Marketing
-
view
126 -
download
0
description
Transcript of Industry analysis of TV viewership in INDIA
![Page 1: Industry analysis of TV viewership in INDIA](https://reader033.fdocuments.us/reader033/viewer/2022051609/547996355806b5a8048b4756/html5/thumbnails/1.jpg)
Industry analysis of TV viewership
By: Sindoor Naik
![Page 2: Industry analysis of TV viewership in INDIA](https://reader033.fdocuments.us/reader033/viewer/2022051609/547996355806b5a8048b4756/html5/thumbnails/2.jpg)
Introduction
• Indian television September 15th 1959 television was introduced in Delhi
• The 80’s brought television set to most of the house hold in India
• Doordarshan was the only channel available which was launched in 1959
![Page 3: Industry analysis of TV viewership in INDIA](https://reader033.fdocuments.us/reader033/viewer/2022051609/547996355806b5a8048b4756/html5/thumbnails/3.jpg)
Industry size
• Today Indian TV is a INR 370 billion industry• 500 channels catering 102 billion Indians• India has third largest television market in the world• Approximately half of all Indian households own a television• Total television viewership of 415 million
![Page 4: Industry analysis of TV viewership in INDIA](https://reader033.fdocuments.us/reader033/viewer/2022051609/547996355806b5a8048b4756/html5/thumbnails/4.jpg)
Industry growth
• India’s television business worth is Rs. 370 billion in 2013
• Expected to grow at a compound 18% rate till 2015
• Television business will be worth Rs.808 billion in 2018
![Page 5: Industry analysis of TV viewership in INDIA](https://reader033.fdocuments.us/reader033/viewer/2022051609/547996355806b5a8048b4756/html5/thumbnails/5.jpg)
![Page 6: Industry analysis of TV viewership in INDIA](https://reader033.fdocuments.us/reader033/viewer/2022051609/547996355806b5a8048b4756/html5/thumbnails/6.jpg)
![Page 7: Industry analysis of TV viewership in INDIA](https://reader033.fdocuments.us/reader033/viewer/2022051609/547996355806b5a8048b4756/html5/thumbnails/7.jpg)
Key trends• Digitization• Regionalization• New Media• Regulation to drive growth• Consumer Understanding• Innovation• Consolidation
![Page 8: Industry analysis of TV viewership in INDIA](https://reader033.fdocuments.us/reader033/viewer/2022051609/547996355806b5a8048b4756/html5/thumbnails/8.jpg)
Current trends
• More preference to reality shows by viewers• Indian formats have their own charm• Thriller shows and comedy nights are also popular
![Page 9: Industry analysis of TV viewership in INDIA](https://reader033.fdocuments.us/reader033/viewer/2022051609/547996355806b5a8048b4756/html5/thumbnails/9.jpg)
Indian Television & Social Media
• Helps to connect better with people• Sometimes act as alternative to TV like YouTube & daily motion
videos• This factor keeps TV channels on their toes.
![Page 10: Industry analysis of TV viewership in INDIA](https://reader033.fdocuments.us/reader033/viewer/2022051609/547996355806b5a8048b4756/html5/thumbnails/10.jpg)
Future of Indian Television• The future, looks bright for television in India• Smart TV’s are the future
Challenges from three aspects: a. technology, b. television viewing practicec. content.
![Page 11: Industry analysis of TV viewership in INDIA](https://reader033.fdocuments.us/reader033/viewer/2022051609/547996355806b5a8048b4756/html5/thumbnails/11.jpg)
Television broadcasting
• Cable television industry stares at bleak future• DTH vs. Analogue Cable Television• Digitization norms have debarred analog broadcasting
![Page 12: Industry analysis of TV viewership in INDIA](https://reader033.fdocuments.us/reader033/viewer/2022051609/547996355806b5a8048b4756/html5/thumbnails/12.jpg)
Thank you !