Industries Selling on Consumer Fear
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Transcript of Industries Selling on Consumer Fear
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Industries Selling on Consumer Fear
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Fear
An unpleasant emotion caused by the belief that someone or something is dangerous, likely to
cause pain, or a threat.
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Use of Fear to ‘Sell’• Everyone is afraid of something
• But regardless of what each individual might be afraid of, there is no doubt that fear sells
Saffola Vegetable Oil - Uses fear of heart diseases, if ‘healthy’ saffola oil is not
used
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Use of Fear to ‘Sell
• But few products actually solve a person’s fears but rather placate it temporarily
• Such products play with the consumer’s mind, who think they won’t be safe unless they keep buying the product
• That’s how fear profits a marketeer
Your kids won’t grow up to become - taller, stronger, sharper
if they don’t drink Horlicks,
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Some elaborated examples...
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Beauty Industry – Fair & Lovely
Fair & Lovely invokes fear of darker skin, thus offering Fair & Lovely as the ultimate solution
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The anti-germ industry
Consumers’ paranoia about dirt and germs is so aggravated that things like anti-bacterial chopsticks actually sell
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The Weight Loss Industry
If you’re carrying around a few extra pounds, though, that doesn’t mean you’re unattractive. But the weight loss industry would like
you to think you are.
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Some companies which use fear to sell!
• There are many companies ‘Fear’ as a Successful Marketing Tool
• Be it security industry or insurance company, fear is indispensable part of their Integrated Marketing Communication!
• Hence, by successfully manipulating people’s emotions, industries take a bite out of you by playing on your fear.
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Solution – Their Products!
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Industries that prominently use fear
• The beauty industry• The anti-germ industry• The weight loss industry• Doctors• The children’s products industry• The environmental industry• The self-help industry• Advocay group• Fraudsters• Niche Experts• The media
Source: http://www.businesspundit.com/25-people-and-industries-that-profit-from-fear/
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Ultimate use of Fear!
Anti – Radiation Industry
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Some quick facts about Radiation!
• Many believe that cell-phone towers emit harmful radiation• However, the radiofrequency fields (RF) emitted from cell
towers or antennas are mild and weak and so do not cause any damage to human health
• Even international credible bodies like, WHO, ICNIRP & EU have stated that Radiation are not hazardous as pictured by some groups with vested interest
• Niether there is any scientific evidence till date that weak RF rays is the reason for harmful and major health effects
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How Fear helps the marketeers!
• These groups, together state that cell-phone tower radiation is extremely dangerous, thus public needs to ‘protected’ – Solution – Their Products!
PC GuardComputer Radiation Shield
ATR-GLSAnti radiation Glass
24K-ZodiacAnti Radiation Sticker
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• These self-proclaimed experts make false claims that if people use some anti-radiation products like – shields, anti-radiation clothes, mobile stickers, etc
• They are imbibing the element of ‘fear’ amongst the masses
• This fear acts to their advantage, and they achieve their ultimate goal - PROFIT
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Some elements used to provoke fear
Series of scary images are used to prove a point& invoke fear
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Some Anti-Radiation Products Ads
There has been no explanation on how can a product work as a shiled against radiation & negative energies both
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Some Anti-Radiation Products Ads
Mobile-chips are noting but mere piece of plastic, such claims are false & misleading
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Anti-Radiation Products – Fake!
• Such products make a false claim – the radiation emitted by cell-phone tower is so weak, that it can be obstructed merely by a milk carton.
• The main intention of the product is to sell – hence the trick includes ‘make-to-believe.’
• Marketeers clearly use the elemnt of puffery, these products are neither standarized nor authorized.
• Such marketeers disguise themselves as ‘Activist’ and propagate anti-radiation agenda, to serve their interest.
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Anti-Radiation Products – Fake!
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Innocent people get fooled out of fear & marketeers do what they are best known for -
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So would you still prefer to believe the fraudsters claiming to sell so-called ‘anti-
radiation products’?
Or woul you rely on facts & know that such products are merely to fool you!
Choice is your!
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