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INDUSTRIAL LAND STRATEGYINDUSTRIAL LAND STRATEGY

Presenters:

Rebecca Hollett (Aurecon)

Kylie Batina (Department of Planning, Western Australia)

Signposting the Signposting the Industrial Estates of Industrial Estates of

tomorrowtomorrow

OVERVIEWOVERVIEW•• Reality CheckReality Check

•• Motivation and ContextMotivation and Context

•• Understanding the West Understanding the West Side StorySide Story

•• Trends and OpportunitiesTrends and Opportunities

•• The End UserThe End User

•• Delivery of Industrial LandDelivery of Industrial Land

•• Community ChallengesCommunity Challenges

•• Future DirectionsFuture Directions

Reality

Presenter

Presentation Notes

Since the 1970’s, proactive and strategic planning for future industrial land has been minimal in the Perth and Peel Regions of Western Australia. The result has been a stagnated industrial property market with limited opportunity to expand.

Western AustraliaWestern Australia’’s Economic Booms Economic Boom

Unprecedented economic growth = Unanticipated demand

Presenter

Presentation Notes

The Resource Boom of the late 1990s and early 2000s exposed this inefficiency in strategic planning, resulting in a significant shortfall in industrial land.

Presenter

Presentation Notes

This shortage has negatively impacted on the industrial land market seeing massive hikes in the value of industrial land, in some cases rendering the development of available land unfeasible. Industrial land availability is a vital ingredient of a healthy, growing economy. At a time of economic uncertainty, the availability of industrial land and infrastructure will be important to encourage new industries to develop. Adequate supply of appropriately serviced industrial land will assist in staving off the effects of economic slowdown and improving confidence in any industrial economy.

Figure 1 : Prime National Average Rent ComparisonFigure 1 : Prime National Average Rent Comparison(Source: Colliers International Research) (Industrial Land Development Research Study: Stage 1 Report)

Motivation and ContextMotivation and Context

Presenter

Presentation Notes

During the recent resources boom the WA economy grew rapidly with accompanying levels of population increase. Over the 5 year period from 2001 to 2009 the population of WA grew from 1.9 million to over 2.2 (ABS, 2009) making WA the fastest growing state in Australia. Demand for industrial land outstripped supply resulting in a shortage of available land in the right locations and configurations. Industrial land rents rose sharply making them among the highest in Australia and placing pressure on local businesses, particularly small to medium sized firms. In-bound investment to WA was adversely affected in some sectors due to a lack of available industrial land.

At crossroadsAt crossroads

Presenter

Presentation Notes

WA was at a crossroads. If the industrial land situation was left unaddressed, it would significantly compromise the growth of the WA economy. The Strategy represents State Government's recognition that urgent attention needed to be given to ensuring that there would be an adequate ongoing supply of industrial land to support ongoing economic growth and sustainability, and that a certain direction needed to be taken.

Direction

Presenter

Presentation Notes

Cabinet supported a submission in 2007 which proposed the preparation of an Industrial Land Strategy for the Perth metropolitan and Peel regions to address this recognised shortfall. In preparation of the Strategy, an analysis was undertaken of industrial land needs, and a stock-take of available land and potential new industrial sites provided a snapshot of the supply/demand differential for industrial land to 2031.

INDUSTRIAL LAND INDUSTRIAL LAND USE PLANNINGUSE PLANNING

VSVS

URBAN LAND USE URBAN LAND USE PLANNINGPLANNING

Presenter

Presentation Notes

Industrial land use planning often falls to the wayside when considering town planning matters, with the focus traditionally being expended on the provision of residential and urban land supply. With population growth being a key indicator of anticipated demand for residential land uses, planning can factor in this forecast growth and identify locations for future urban areas to accommodate the increasing population, often before a land supply crisis is encountered. However, when planning for industrial land, the equation is somewhat more complicated, with unknown factors such as economic growth, or as we saw in the last quarter of 2009, economic decline, having a significant impact on the levels of industrial land demand and supply.

Planning for the UnpredictablePlanning for the Unpredictable

•• The Strategy referred to more constant The Strategy referred to more constant economic health indicators such as:economic health indicators such as:

•• labour force participation rateslabour force participation rates•• employment selfemployment self--sufficiencysufficiency•• industrial estate employment share and, industrial estate employment share and, •• hectares per employee on industrial land to assist in hectares per employee on industrial land to assist in

forecasting future land demandforecasting future land demand

•• Forecasting was intentionally conservative toForecasting was intentionally conservative to•• allow for changes in market conditions allow for changes in market conditions •• acknowledge the difficulties often associated with acknowledge the difficulties often associated with

deconstraining industrial land in order for it to be delivered deconstraining industrial land in order for it to be delivered to the market.to the market.

Presenter

Presentation Notes

To overcome the unpredictability associated with economic cycles as a reliable indicator of likely industrial land demand, the Strategy referred to more constant economic health indicators such as labour force participation rates, employment self-sufficiency, industrial estate employment share and hectares per employee on industrial land to assist in forecasting future land demand. The forecasting was intentionally conservative, to allow for changes in market conditions and acknowledging the difficulties often associated with deconstraining industrial land in order for it to be delivered to the market. To determine the amount of oncoming industrial land supply, a stock take of current available industrial land and known future industrial land releases were used as indicators for supply.

•• 4,726ha of industrial land by 4,726ha of industrial land by 20302030

•• Sites identified through Sites identified through spatial analysis and multispatial analysis and multi-- criteria assessment across 7 criteria assessment across 7 subsub--regionsregions

How muchHow much…… and where?and where?

Priority Industrial SitesPriority Industrial Sites6 sites6 sites

Possible Future Industrial Possible Future Industrial SitesSites23 sites23 sites

Extension SitesExtension Sites11 sites11 sites

Presenter

Presentation Notes

The forecast demand for Perth and Peel regions based on a 20 year time interval to 2030 is expected to be 4,726ha of industrial land. Land sites to meet this demand were classified into the following categories: Extension Sites – those areas that are regarded as a natural extension of existing industrial areas that can build upon existing infrastructure and services; Priority Sites – new development sites that are in an area of critical need and meet high level criteria in order to progress to more detailed analysis; and Possible Future Sites - new development sites that meet high level criteria and can progress to more detailed analysis in the future.

How much and where?How much and where?

Presenter

Presentation Notes

The Strategy set out to identify sites throughout the Perth and Peel regions that showed some potential for future industrial land use throughout these 7 sub-regions. A total of 40 sites, equating to approximately 11,500ha (net) have been identified in the Strategy.

Understanding

Presenter

Presentation Notes

In order to better understand the drivers and opportunities of industry in Western Australia, we needed to understand where we were – what was the current status? What is WA on the national and world stage?? The identified crisis resulted in a need to better understand the impact of there not being anything done to address this marked shortfall in industrial land and access to a strategic land bank. In the Australian economic context, WA is regarded as the “resource” state, with a significant amount of its economic base being reliant on the extraction and exportation of minerals and petroleum. It also has a strong agricultural sector, providing the biotechnology industry with a strong and sophisticated foundation.

The The ‘‘West SideWest Side’’ StoryStory•• productive and diversified mineral and petroleum region productive and diversified mineral and petroleum region

worth 71.8 billion and employing more than 74,800 people worth 71.8 billion and employing more than 74,800 people (2008)(2008)

•• 70% of Australia70% of Australia’’s gold and significant exports of salt, s gold and significant exports of salt, nickel, tantalum and numerous other metals. nickel, tantalum and numerous other metals.

•• every job created = three more in other sectors. every job created = three more in other sectors.

•• shipbuilding industry builds more than 60% of the nationshipbuilding industry builds more than 60% of the nation’’s s civil craft,10% of the worldcivil craft,10% of the world’’s lightweight passenger ferriess lightweight passenger ferries

•• Gas resources estimated to exceed more than 100 years of Gas resources estimated to exceed more than 100 years of supply, while oil reserves total less than 7 years based on supply, while oil reserves total less than 7 years based on current levels of productioncurrent levels of production

Presenter

Presentation Notes

WA is one of the most productive and diversified mineral and petroleum regions in the world. With 531 commercial resource projects, 1032 mine sites operating (50 different minerals in commercial production) and 62 oil/gas fields. In 2008, the mining and petroleum industry was worth $71.8 billion to the State and the industry employed more than 74,800 people during 2008. The State also produces 70 per cent of Australia’s gold and significant exports of salt, nickel, tantalum and numerous other metals. Processed mineral and agricultural products are the State’s major manufacturing exports. Local firms have also achieved success with more elaborately transformed products. Recent major investments have established facilities producing chemicals, mining and electronic equipment and pharmaceuticals. WA’s shipbuilding industry (manufacturing) has built more than 60 per cent of the nation’s civil craft. It has also supplied 10 per cent of the world’s lightweight passenger ferries. Local firms have adopted new designs, materials and technology to capture an important share of a growing market. WA has produced internationally competitive innovations in engine technology, building products, reagents for bio-technology and electronics. i.e. WA’s traditional strengths in mining and agriculture provide the biotechnology industry with a strong and sophisticated foundation. A global center for the resource sector, WA has developed exceptional expertise in mining biotechnologies such as bio-leaching and hydrometallurgical processing. General trends indicate that every job created in the mining and petroleum industry will create three more in other sectors. Results from an Iluka Resources (mineral sand miner and processor) survey showed that more than 1000 WA businesses drew a regular income from Iluka, in addition to the service sector activities boosted by industrial employee expenditure. In 2008 the State Government received $2.9 billion in royalties, which are collected from the mining companies in exchange for use of the State’s resources. Gas resources are estimated to exceed more than 100 years of supply at current levels of consumption, while oil reserves total less than 7 years based on current levels of production. (APPEA) WA's services sector accounts for around 70 per cent of the State's economic activity. This highly competitive sector covers services including health and education, building and construction, communications, tourism, business services and resources engineering.

Western Australia on the Western Australia on the national and global stagenational and global stage

Presenter

Presentation Notes

It is recognition of these key points and Western Australia’s relative position on both the national and global economic stage that serves to further emphasise how important it is to ensure that there is a service sector (i.e. general and light industry) that is able to continually cater for and support the much larger scale industrial activity occurring in the regions and at a national scale. It is also vital that this global market perspective is factored into planning for industrial land, and that a concerted effort made to ensure that there is maintained currency in the data and emerging trends factored into planning on a continual basis.

Trends

Presenter

Presentation Notes

In 2007 industrial property in Australia accounted for nearly a quarter of the national core property assets. Over the past decade there has been a fundamental change in the nature of Australia's industrial property sector. Manufacturing has declined as primary occupants of industrial land, while transportation, logistics, storage and distribution sectors have grown significantly. There has also been a technological revolution within the warehousing and distribution industries with significant use of Information Communication Technology (ICT) systems. Industrial estates are also changing form through consolidation within many businesses to larger, single site facilities that enjoy greater economies of scale. The increasing importance of ICT systems within industries has also led to estates having to demonstrate a degree of high technology capacity. Nationally and internationally the more successful estates are being custom designed to meet the needs of end user tenants or occupants, and land banking in growth corridors by institutional investors and property developers is becoming a key trend.

Emerging Emerging Trends :Trends : Looking Looking over the over the

back fenceback fence

Presenter

Presentation Notes

There has been an evident shift towards the globalisation of operations, resulting in developers setting themselves up to take care of industrial property needs in locations nationally and internationally. Companies such as Goodman (Australia), ProLogis (USA), Gazeley (UK) are examples of large scale international entities that own, develop and operate a number of industrial parks both internationally and nationally within their respective home countries. Goodman entered the WA market in late 2007, which prompted other large developers to consider establishing similar approaches to actively compete in the industrial property market. The onset of the Global Financial Crisis saw a retreat (and in some cases, a cessation) of these large scale entities from the Perth and Peel market. With the recovery of the market it is anticipated that renewed confidence will return and such companies will again play a bigger and much encouraged role in the industrial land development market.

LOCALLOCAL

INTERSTATE

GLOBAL

JubailJubail Industrial & Industrial & Port City, Port City,

Saudi ArabiaSaudi Arabia

Magna Park, Magna Park, dedicated dedicated

distribution distribution centrecentre

Meridian Park, Meridian Park, Regional Regional Strategic Strategic Industrial Industrial

AreasAreas

NSW NSW Employment Employment

LandsLands

Presenter

Presentation Notes

One of the underlying commonalities was that planning for future industrial development is particularly challenging because it needs to respond to a constantly changing environment that is affected by unpredictable economic cycles. An often encountered stumbling block for industrial development, particularly in WA, has been the lack of available infrastructure to cater for the future industrial development. With the lack of planning being invested upfront to coordinate the provision of infrastructure, the opportunities for inbound investments become limited. An example of effectively development ready land can be seen in the Jubail Industrial City and Port City in Saudi Arabia, located 100km northwest of Ad Dammam where the provision of infrastructure was made by the Royal Commission for Jubail and Yanbu, proving to be a key incentive for industries to locate within the estate. Other incentives offered include land at very low rents for investors with approved industrial licences, graded lots of various sizes offering options for a variety of industrial end users, and some heavily subsidised key services. While it is acknowledged that the governance model and public investment reality in Australia differs quite significantly from that of Saudi Arabia, it does indicate that there is a significant need for a much higher level of investment upfront for the provision of infrastructure as a precursor for industrial land development in order to attract investors to the estate. In this regard in WA, the roles of the Infrastructure Coordinating Committee and Landcorp are being reviewed. Given the strong synergies that exist between the regional and metropolitan economies in WA given the large resource sector, the supply chain logistics that exist to support the regional resource based industries need to be better understood. At Magna Park, considered to be Britain’s first and Europe’s largest dedicated distribution industrial park with a total area of 202 hectares and approximately 2,347,000 square metres of distribution space, placing an emphasis on supply chain efficiencies for this estate has seen the implementation of state of the art technology and innovative distribution techniques that have lead to minimisation of costs, improving the speed and quality of the product delivered by the tenants to their respective clients and total supply coordination being experienced.

Local OpportunitiesLocal Opportunities•• likely trend toward leaner logistics with tighter likely trend toward leaner logistics with tighter

levels of inventory control levels of inventory control •• trading relationship with the South East Asian trading relationship with the South East Asian

region, region, •• increase in the containerisation of tradeincrease in the containerisation of trade•• appreciation of supply chains to ensure maximum appreciation of supply chains to ensure maximum

benefit is derived for the WA economy. benefit is derived for the WA economy.

Presenter

Presentation Notes

In the WA context, one considerable benefit of understanding and harnessing supply chain efficiencies will be the likely trend toward leaner logistics with tighter levels of inventory control which will enable a reduction in freight and transportation costs. In addition, with WA geographic location and its trading relationship with the South East Asian region, coupled with the anticipated increase in the containerisation of trade, it will be vital to have a clear appreciation of the supply chains to ensure maximum benefit is derived for the WA economy.

The End User

Presenter

Presentation Notes

Commercial reality was a key component in developing the Industrial Land Strategy to ensure delivery of a product that met end user needs. Following an in depth market analysis with identified key end users, a number of elements emerged as being key considerations for the users of industrial land. The research also revealed some of the current frustrations, challenges and pressures being experienced by existing industrial occupiers that will inform future planning as a result of the Industrial Land Strategy.

There were polarised views about ownership vs. leasing.

Occupiers tended to be “one or the other.”

The The Industrial Industrial Property Property Market: A Market: A SnapshotSnapshot

• More security• Avoid ‘wasting’ money on leasing • Investment opportunity/build equity in an

asset• Helps to borrow from banks (SMEs)• Need to put in high capital investment &

infrastructure in place to run business (eg. Kwinana occupiers, manufacturers who require large office, workshop and hardstand components)

• More control/avoid landowner restrictions or judgment (eg. handling of contamination from dangerous goods)

• If long-term leases can be arranged, provides the same security as ownership

• Assists with cash flow• Helps affordability in setting up the

business • Free money to build capital-

intensive facilities providing long- term lease arrangement (heavy)

• Greater flexibility in moving sites due to dynamic business growth (there has been an increase in short-term leases during boom)

Land Ownership OptionsLand Ownership Options

End Users: Drivers of ChoiceEnd Users: Drivers of ChoiceLocation Proximity to clients/suppliers/home/workforce/transport Proximity to clients/suppliers/home/workforce/transport

networks/transport terminals/public transportnetworks/transport terminals/public transport

Cost Cost of land; cost of building; cost of leasing; future reCost of land; cost of building; cost of leasing; future re--sale sale valuevalue

Site Considerations Lot size; building regulations; soil type; vehicle access; Lot size; building regulations; soil type; vehicle access; visibility & exposurevisibility & exposure

Ownership optionLease versus OwningLease versus Owning

Proximity to residentsProximity to residentsAdequate Buffers; Separate freight/ transport Adequate Buffers; Separate freight/ transport roadsroads

Utilities and ServicesUtilities and ServicesWater, gas and power supply; ability to access Water, gas and power supply; ability to access broadband & telecommunicationsbroadband & telecommunications

Zoning and PlanningZoning and PlanningPlans for new road/infrastructure; includes threat to rezoning; Plans for new road/infrastructure; includes threat to rezoning; longevity of longevity of estate and overall estate and overall masterplanmasterplan

Presenter

Presentation Notes

Having a better understanding of the end users and their needs and wants allows better and more innovative planning solutions that offer the opportunity to realize a much greater potential for economic growth and sustainability. It will mean that the nomination and future planning for industrial sites is undertaken in a manner that is responsive to the consumer needs and will attract investment opportunities because the right 'product' is available.

High Road

Low Road

Presenter

Presentation Notes

Perhaps the most critical decision for any region to make on which path to take is in terms of how to deliver Industrial Land. The successful implementation of the Industrial Land Strategy will be reliant on an appropriate delivery model (or models) being established for the coordination and delivery of land. In both interstate and international examples of industrial land use planning, the level of private sector involvement in the development of industrial land is far greater than what has ever been encountered in the WA market. In addition, public private partnerships seem to be well established in interstate and international planning contexts, where in WA this trend does not seem to have been embraced. Further investigation reveals that this has a lot to do with the planning framework for industrial land development being regarded as problematic and encumbered. The key lesson learnt is that the planning framework for industrial land use planning needs to have an established, flexible and responsive regulatory environment that acknowledges changing and improved practices and technological innovation in operations.

The Delivery Models for Industrial LandThe Delivery Models for Industrial Land

CUSTOMISATIONCUSTOMISATION

WORKING WORKING WITHWITH CHALLENGESCHALLENGES

PROMOTING PROMOTING PUBLICPUBLIC--PRIVATE PRIVATE PARTNERSHIPSPARTNERSHIPS

ENABLING ENABLING APPROVAL APPROVAL

ENVIRONMENTENVIRONMENTINFRASTRUCTURE INFRASTRUCTURE

LED LED DEVELOPMENTSDEVELOPMENTS

UNDERSTANDING UNDERSTANDING SUPPLY CHAINS SUPPLY CHAINS & EFFICIENCIES& EFFICIENCIES

BUILTBUILT--IN IN FLEXIBILITYFLEXIBILITY

CHANGING TO CHANGING TO RESPOND TO RESPOND TO INNOVATIONINNOVATION

Presenter

Presentation Notes

CUSTOMISATION Identifying an appropriate delivery model (or models) for the coordination and delivery of industrial land - one size fits all approach simply does NOT work. MEETING AND WORKING WITH THE CHALLENGES Recognising that the delivery model needs to be capable to be changed to respond to a constantly changing environment ACTIVATING MORE PUBLIC-PRIVATE PARTICIPATION Involving and engaging with the private sector to achieve delivery model outcomes CREATION OF AN ENABLING APPROVALS ENVIRONMENT Need for an established, flexible and responsive regulatory environment that acknowledges changing and improved practices and technological innovation and advancement INFRASTRUCTURE LED DEVELOPMENTS Overcoming and improving the coordination of infrastructure provision UNDERSTANDING SUPPLY CHAINS AND THEIR EFFECIENCIES Responding to the supply chain economy in terms of nomination of future industrial land and its relationship with key infrastructure corridors MANAGING COMMUNITY PERCEPTION Re-defining what present day industry REALLY is - moving away from the traditional perception of the bad industry definition

Presenter

Presentation Notes

Industrial land strategy governance structure is portrayed in this slide. It is the aim of the ILS to encourage private sector participation. This will see the active engagement of LandCorp as well as the ICC, Industrial Land Supply Taskforce and Department of Planning. In addition to the development of new sites, the ILS will aim to preserve established estates in the Perth metropolitan area. It is self-evident that where certainty is provided to the development industry, involvement of the private sector is a more efficient way of releasing land to the market. This reduces the risk for government agencies, allows these agencies to retain core business (the identification and facilitation of strategically located industrial land) and avoids any conflict of interest where government is the developer of the land.

Community

Managing Community Managing Community PerceptionPerception

•• Traditional association of industry with hazardous Traditional association of industry with hazardous and toxic operations and toxic operations

•• Opposition based on negative perceptionOpposition based on negative perception•• Strategy to break public perceptionStrategy to break public perception

–– e.g. ree.g. re--labelling 'Employment Landslabelling 'Employment Lands’’, demonstration , demonstration projects such as ecoprojects such as eco--industrial estates. industrial estates.

Presenter

Presentation Notes

The Industrial Land Strategy was released in late 2009 for public comment until the end of March 2010. One of the biggest challenges to overcome when planning for industrial land is the negative perception held by the community about what ‘industry’ means and is. This was particularly evident during the community consultation phase of the Industrial Land Strategy. The nomination of potential future industrial sites was met with community opposition based on their perception of industry being large industrial sheds and factories that will have a significant impact on the amenity and environment because of the traditional association of industry with hazardous and toxic operations. The Industrial Land Strategy seeks to break this traditional public perception. An example of how this is being overcome is in New South Wales where industrial land has been re-labelled as 'Employment Lands'. By assigning a more positive and realistic name to such land, it removes the negative perception of industrial land and operations while also forcing industrial land to be recognised as a key facet of the urban fabric and economic vitality of the state. The economic value of industrial land to the health of the state economy and the general well being of the state’s population as a whole needs to be emphasized in all planning documents. The changed nature of modern day industrial operations and structure of industrial estates needs to be further explained and better understood by the wider general population. Industrial estates of tomorrow need to be promoted as dynamic economic zones that should be valued for their economic contribution to the vitality of the city and state as a whole.

WELCOME

Presenter

Presentation Notes

These are but a few of the key lessons that the implementation of the Industrial Strategy will embrace and attempt to implement as part of WA’s long term industrial estate planning model. The considered research and investigation undertaken in the Industrial Land Strategy to alternative, and ultimately more sustainable options such as eco-industrial estates, is about learning from other's mistakes and helping WA benefit from other’s successes. In future this may include, for example, investigation into the creation of industry synergies or clusters that generate economies of scale for the management and re-processing of waste. There is a need for planning policies to create the mechanisms to enable industrial ecologies to develop and respond appropriately to the regional drivers and shapers that will sustain successful industrial enterprises for the long term.

Industrial Land StrategyIndustrial Land Strategy• Ongoing availability of an immediate supply

of industrial land• Rolling 15-year 'industrial land bank’• Framework by which existing industrial land

is appropriately protected • Strong and robust governance structure to

achieve a coordinated planning approach supported by timely infrastructure provision

Presenter

Presentation Notes

The Industrial Land Strategy plans for the ongoing availability of an immediate supply of industrial land, as well as a rolling 15-year 'industrial land bank' and a framework by which existing industrial land is appropriately protected to sustain long-term industrial activities. A major role of the governance structure proposed in the strategy is to achieve a coordinated planning approach supported by timely infrastructure provision, as well as better involvement of industry by working with developers to achieve the best result and desired outcomes. A strong and robust governance model that responds to site/estate specific needs will better achieve optimal development outcomes through the promotion and encouragement of innovative design and development solutions. The Industrial Land Strategy will provide a vital strategic planning framework which will ensure that there is an ongoing supply of industrial zoned land to cater for forecast demand for the next 20 years and beyond, assisting Western Australia to be a strong player on the national and international stage.

Industrial estates of tomorrowIndustrial estates of tomorrow

'User friendly' - industry type responsive

Dynamic / Organic

Sustainable economic zones An enabled

and responsive

environment

Protected and preserved

Image Reference: Norwest Business Park, Property Australia, Image Reference: Norwest Business Park, Property Australia, Feb 2009, Vol.23, No.5Feb 2009, Vol.23, No.5

Established Governance

Structure

Economic value is recognised

Provision of strategic

infrastructure upfront

Customised and appropriate

Eco-friendly and embraced by community

Presenter

Presentation Notes

It was determined that the preferred and most appropriate model for the delivery of future industrial land was a facilitated delivery model whereby the key player, in varying capacities, is the State Government (LandCorp). The final configuration of this model would be depend on the attributes of the industrial estate being developed, and the extent of private sector involvement. The roadmap that is embodied in the various recommendations in the Industrial Land Strategy will enable future industrial estates to be signposted at the strategic planning level to: Allow for better provision of strategic infrastructure; Deliver the "right" product to attract and foster investment, requiring a comprehensive understanding of the different industry types and operational needs and a strong knowledge base about emerging industry trends; Enable local areas to capitalise on endowed resources, whether they be social and cultural capital, or physical resources; and, Improve confidence in the State’s industrial economy through a better understanding of Western Australia's place on both the national and global economic stage. The planning process impacts directly on the competitiveness of any economy and is particularly important in industrial land processes where the framework must sustain long term activity and endure local and global trends. To achieve this, planners need to act strategically and work in an environment that is responsive to changing economic trends, concepts and ideas.

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