Industrial Design Portfolio: Robert Mariduena
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This industrial design portfolio is a compilation of Robert Mariduena’s work between 2009 and 2011. Included is these pages are projects completed for Columbia College Chicago and a sample of the design concepts created for the international exhibit house the P3 Group.
Transcript of Industrial Design Portfolio: Robert Mariduena
EDUCATION
2007 - 2011 Columbia College Chicago _Bachelor Fine Art Product Design
Columbia College Chicago cultivated my creativity broadening my methods to design. My product design curricu-lum examined consumer culture, innovative problem solving, and design theory. Throughout my rigorous four year program I developed skills in research, sketching, rendering, computer modeling, fabricating, and presentation. These are the tools I use to visualize, develop, and communicate design concepts to ultimately produce a innovative and elegant solution. I graduated from Columbia College Chicago with a collection of designs comprised of furniture, exhibition, urban cycling, and social solutions.
JOB EXPERIENCE
Aug 2010 - Sept 2011 Alessi Chicago Showroom _Sales Associate
At Alessi I consistently had the highest sales and counseled clients with design decisions. Educating customers on designers, design process, and manufacturing process was one of my highest priorities. Other responsibilities I held was to act as a link between customers in America with the headquarters in Italy, create design displays, answer e-mail, contact clients, plan events, create strategies to increase sales, public relation, IT solutions, and create positive environment for customers.
June 2010 - Aug 2010 Nimlok / P3 Group _Exhibition Design Internship _Freelance Product Designer
My responsibilities were to understand how Nimlok, and the P3 Group’s corporations created exhibitions from modu-lar units and how clients adopted these systems. During my internship I developed skills very quickly, such as work flow, to meet deadlines and communicate ideas to this very fast pace organization. In the freelance phase I worked with the companies Nimlok, Orbus 360, and SignPro Systems to create brand new product through research, sketch-ing concepts, and creating renderings. I gave two very successful presentations during the middle and at the end of my contract to the board members.
INTERESTS
Furniture, Apps, Graphics, Running, Cycling, System Design, Research, Sustainability
QUIRKS
Preformed magic shows in elementary school, I’m 6’5” tall and have a fear of heights, Abstract and surreal painter, Collect rear U.S. coins, Love da’ Chicago Bear
0% 100%LevelDESIGN SKILLS
Sketching Hand Sketching Wacom Sketching / Rendering Graphic Design Adobe InDesign Adobe Photoshop Adobe Illustrator
App Apple Developer
Model Building Workshop Solid Modeling Solidworks Rhinoceros Rendering Bunkspeed
LVNGTNGSMADE IN CHICAGO
2010 Summer Internship
Modular Furniture for CB2
Women’s Bicycle Accessories
A Food Desert Solution
INTERNSHIP / FREELANCE
UNDERSTANDING
DESIGN BRIEF RESEARCH
The P3 Group’s companies use mod-ular systems to create exhibitions for a wide range of industries. They need to develop products that work with these systems they have perfect-ed for over 30 years. The company seeks to utilize current applications in different ways. They want to bring fresh ideas into a changing industry. The companies decided they want to utilize customization, kits, and modu-lar systems.
RESEARCH
Exhibitions rented or owned usually are made out of extrusions. These metal forms most often have electoral; compo-nents inside
Modern society has become increasingly more dependent on elec-tronic devices
Extrusions used to build large
structures, gain modifications for
electrical hardware.People who travel use any oppor-tunity to charge electronic devices, usually lap tops and cell phones.
Exhibitions need electricity to power lighting, monitors, computers, and machines.
IDEATION
SKETCHING
bench: sit down and plug in
stay connected work station
custom graphic insert
This security vault protects mobile devices while they recharge in public and exhibition spaces. Users are free to safely step away from their devices while they arecharging from an electrical outlet.
combination lock with programmable
combination
connect charger to
outlet inside vault
USER
INSTALLATION
Attach the ReVault directly over the outlet so that it sits flush on the extrusion frame. From the inside of the ReVault, tighten screws securing the box to the frame. The internal screws pre-vent theft or removal from the outlet while it is locked.
Basic 4 inch extrusion with electrical outlet attached
PHONE CHARGING
PHONE CHARGING
Plug in the charger into the outlet, just as usual, and put any devices on the bottom of the box. Close the door and set the lock.
MULTI-STORAGE MULTI-USE
USER
MULTI-USE
Cell phones are not the only device that needs recharging. The ReVault also comes in a larger size suited to fit laptops and multiple devices all at the same time. The ReVault systems can also run videos or programs from a digital device to a video monitor. Audio / video cables can connect lap-tops or even a smart phone to monitors by simply running cables through the extrusions. Smart devices allows the exhibitioner to have total control of what is being played on the screen and the freedom of knowing that the electronic devices don’t need to be watched over for theft in a open public environment.
CONCEPT
RE-VAULTThe Re-Vault is designed as a tool to work with the extrusion method that Nimlok, and many other exhibition systems, used to create temporary structures. It supports the integration of technology into public spaces while ensuring the safety of public and private digital devices.
MONITOR IDEATION
light weight fabric is used to hide hardware and creates graphic space
hanging monitors
monitor space is balanced with graphic space
IDEATION
monitors
transparent material encases
structure
extrusion skeleton
base
STRUCTURE
off setbracket
LCD monitor
transparent acrylic
extrusion skeleton
COMPONENTS
REFINEMENT
COMPONENTS
plywood cabinet
LCD monitor
extrusion system
customlaminate
Monitor towers can be broken down for shipping.
WATCH TOWERThe Watch Tower creates a strong point for advertise-ments in both print and video. In public or exhibition space, the towers draw attention and communicates the brand.
CONCEPT
“Rentable, customizable, and shippable”
DESKTOP
The “Desktop” uses a fabric body to reduce costs and space. The ReVault protects the computer from theft or damage. A center extrusion is used to support the LCD monitor and creates a channel to run cables from the monitor to the elec-tronic device.
square extrusion protects wires
inner legs support desk
top
ReVault
CONCEPT
The fabric stretched between the counter top and the base becomes a great opportunity for a graphic print. This allows the client to order multiple custom graphics, that can be swapped out in a snap!
rob mariduenaethan huber
LVNGTNGSrob mariduenaethan huber
LVNGTNGS
rob mariduenaethan huber
LVNGTNGS
CB2 - Create&Barrel’s ‘punkier’ brand is suffering from the eco-nomic situation and the housing downturn. They need to develop a distinct look for a range of products that can be sold in the traditional manner (via the store) as well as online. The com-pany seeks an entire line of product backed by the necessary research demonstrating needs and addressing emerging trends. One specific niche they are interested in pursuing is a product that is modular, expandable, and customizable. The company has done some research and determined that the desire of the market segment they are targeting at CB2 wants affordable, flex-ible products for a mobile and dynamic lifestyle. The company has decided to develop a range of products to address the issue and wants the designers to develop ideas that allow the end-user to create their own system out of an ever expanding kit-of-parts. In order to make it cost effective and shippable (this is one of the primary distribution channels they are interested in leveraging) the products need to be lightweight but durable. They want a range of products that combines the best of laminated plywood and bent plywood along with metal fasteners/connec-tors, and sheet metal that can be rolled, bunched, or bent using standard fabrications processes. The other thing they want is a new web site and brand identity for the system that would go up on a special web site devoted for the new product launch - this web site would not only demonstrate how the product works but would also show the design process for developing the new product line. They feel this would be a great way to stress the de-signerly qualities of the product and connect with their end-user.
INTERVIEWS
UNDERSTANDINGLVNGTNGS
DESIGN BRIEF
SteveFilm Director at Columbia College Chicago
I move the coffee table at least twice a day, depending on how I want to use my space.
VictoriaBiologist of Columbia College Chicago
JoshFiction Writer, Resident of Lake View Chicago
HilaResident of Lake View Chicago
We have a symbiotic relationship with our furniture.
It has to be easy to instal and should made of high quality materials.
We never use the working desk to do actual work.
UNDERSTANDINGLVNGTNGS
ANALYSIS
LVNGTNGSL i V i N G T h i N G S
Personal
Heri tage
Dynamic
Made in U.S.A.
Raw Mater ia l
& Process
Meta- morphic
Punk
Mobi le
Evolut ion
NewBrand
Organic
Pr imal
The analysis revealed our building blocks work together like a chemical compound.
LVNGTNGS gives furniture DNA, as if it were a living organism. Meaning, our products share a common aesthetic.
A scientific ap-proach was taken when trying to un-derstand our brand identity.
SKETCH MODEL
We took this opportunity for experimentation in order to synthe-size our “DNA”. We allowed the organic and primal design phi-losophy to influence our design aesthetic.
IDEATION / REFINEMENTLVNGTNGS
SKETCHING
For my sketching ideation, I attempted to translate the DNA design into the form. This allowed me to find opportunities for the different types of function-al furniture.
DNA offered a opportunity for
an envelope holder
floating shelf with cell phone
cubby
BUILDING THE CHAIR
The first step to develop this chair was to create a mold. We used a CNC to cut out the skeleton of the buck.
Then, using the mold we formed plywood by using a vacuum bag. The chair is two pieces that are the same shape.
PROTOTYPELVNGTNGS
LVNGTNGS Chair, Full scale working prototype
The top and bottom components to the chair are identical. This allows the pieces to be stacked and master packed cutting down on shipping and storage space. This manufacturing process can be applied to every LVNGTNGS product.
CONCEPTLVNGTNGS
The LVNGTNGS Lounge Chair is a unique yet affordable product made with simple manufacturing processes. The chair is a representation of person-al evolution in work and living space.
MADE IN CHICAGO
UNDERSTANDING
BRIEF RESEARCH
Po Campo designs personal accessories with both beauty & brains for independent, urban women, made right here in Chicago. They are looking to expand their brand with new products. The company plans to team up with local bike shops & boutiques to introduce their new line. They want to ad-dress the needs of young pro-fessionals and the challanges of commuting in the city.
RESEARCH
• I want to bring my lunch• Full lunch bag doesn’t’ fit in
my regular bag• Empty bags get stuffed into
the bigger bag
• I use my phone while I’m on my bike
• It’s difficult to reach for my phone when I’m riding
• Can’t ride my bike with shoes I ware to work
• I carry an extra pair of shoes
• Shoes get smashed in my bag
IDEATION
SKETCHINGfreezer/cooler
freezer/cooler
freezer
REFINEMENT
BIKE BAGS
fits around top tube
chain can be hidden
snap buttons
freezer/cooler
freezer/cooler
Bicycle frames and handlebars have be-come the best way to hold bags in place while riding. This keeps items away from your body to prevent getting tangled. An item attached to the bike can benefit the riding experience, offering space to install lights, reflectors, or flare.
USER
LUNCH BAG
elastic band hold utensils
and food
insulated lining
adjustable bag stapes
The bag is designed to hold a balanced lunch. It has space for a medium tupperware box, a cylinder container to hold liquid, and a small snack pack. A bungee net secures the tupperware down.
zipper closes bag
CONCEPT
SIZE AND FIT on a bicycle. The width fits all handle bars while the height isn’t to low so that it won’t hit the front wheel.
This bag is intended to hold the average healthy lunch that is carried by hand or attached to the handlebars
11”long
3 1/4”
2 3/4”
7 1/4”
9 3/4”
U.V. reflective strips
straps wrap around handlebars
straps secure’s bag to bicycle
PROTOTYPE
SKETCHINGshoes nest!
expanding form
collapsible accordion
compression displaces air
blow molded
We took this opportunity to discover different methods to fasten shoes and pumps.
IDEATION
SKETCH MODELUsing a combination of a metal frame and fabric was the best way to secure shoes together onto the bike frame.
fabric can secure shoes, then collapse
stiff frame hold and protects
shoes
HARDWARE
compression displaces air
compression displaces air
compression displaces air
SHOE WRAP
SHOE WRAP
CONCEPT
The first step is to nest the shoes together by inserting the tips of the shoes into the heels. Then set the nested shoes evenly on the elastic bands.
Next, roll the fabric body around the shoes so that the velcro pieces touch. Once the shoes are wrapped all the way to the metal frame, then snap the top flap to the bottom.
PROTOTYPE
UNDERSTANDING
RESEARCH
MOBILE MARKET
The StoryFinding a healthy option for food within the Columbia college campus, located in the heart of South Loop, is nearly impossible! We are surrounded by mostly nonresidential offices with plenty of fast food joints and 7 Elevens. Gro-cery stores don’t make a big enough profit to ex-ist in our neighborhood. The worst part is that many Chicago neighborhoods made up mostly of families suffer from the same problem. They have no local supermarket to get quality and nu-tritious food. This is known as a “Food Desert“. A “food desert” is a neighborhood without any
local supermarkets that offer healthy foods. However, this doesn’t mean there isn’t any food in the whole neighborhood, usually many fast food restaurants and convenience stores flourish in these neighborhoods. These are store that serve food with almost no nutritional value, called “fringe” stores.
View of South Loop, Chicago; from Lake Michigan
INDIVIDUAL OBSTACLES
Supermarkets bail out of low in-come neighborhoods because they are not earning enough profit. It is easier for corporate markets to just move to a more profitable neighborhood.
Markets that just bail out of neigh-borhoods has left half the popula-tion of Chicago with out a grocer to buy healthy foods.
• The elderly find it physically difficult to get to the market
• Poor public transportation make it difficult for residents to get the nearest market
• Customers lack the funds to buy groceries
• They lack the education needed to make the right choices in food and preparing healthy foods
DESEASE IN CHICAGO
ANALYSISMOBILE MARKET
4700 W. Madison
11500 S. Michigan
4700 S. State
1 S. Western
7900 S. Perry
6300 S. Halsted
0 Years
100 Years
Diabetest
Cancer
Cardiovascular
Source: Mari Gallagher research & Consulting Group
Prioritized Sites IN CHICAGO
This graph analyzes 6 locations in Chicago’s, notorious food deserts. It looks at the potential years of life people loose from diseases caused by unhealthy eating.
20
10
30
40
50
60
Source: Mari Gallagher research & Consulting Group
Cardiovascular YPLL
Cancer YPLL
Diabetes YPLL
Liver Disease YPLL
Food Balance vs. Years of Life Lost
This chart illustrates the distance from a supermarket to the resident’s home.This has a dramatic effect on ones health in an urban environment. The further someone is from a healthy food option the greater the health risk. Food Balance
= Distance in miles from Grocer / Distance form Fringe Store
Years of Possib
le Life Lost
IDEATION
SOLUTION
MOBILE MARKET
easy selectionnutritionalinformation
fruit option
food’s origin
hot healthy food 24 hours
easy access produce
stellate standmobile / temporary
stationweb/security
cameras
temporary or pop-up healthy food options with
nutritious information
REFINEMENTMOBILE MARKET
cash register
grocer’s counter
fridge / freezer
The Mobile Market is a truck that can serve residents of Chicago who have difficulties acquiring healthy foods. The automobile drives healthy foods directly to these neighborhoods to create a source for groceries. People ap-proach the vehicle and shop just as they would in a supermarket.
ON LOCATION
fruitcrate
checkout large sign
The mobile market can pull up to any lot or city sidewalk, and bring produce to the people.
REFINEMENTMOBILE MARKET
inside or outside
checkout
panel opens for customer interactionmounted
cameras for streaming
video
solar panels power fridge/
freezer
This food truck’s goal is to make getting healthy foods as easy as possible; suiting the needs of all the different peo-ple living in Chicago.
MOBILE MARKET
main space opens up to reveal a grocer’s
counter
a video monitor educates consumers on diet, nutrition, and
cooking tips
customers can access built in freezer / fridge for prepackaged cold storage food
graphic identity helps people spot
the truck
CONCEPTMOBILE MARKET
Mobile MarketThe mobile market vehicle brings a fresh grocery store to people in food deserts.
